The Difference Between Good and Bad Backlinks

Backlinks are links from other websites that point to your website. They are an important factor in search engine optimization (SEO) because search engines view them as a sign of credibility and relevance. However, not all backlinks are created equal. There are good backlinks that can boost your website’s ranking and bad backlinks that can harm it.

Good backlinks

Good backlinks are those that come from reputable and relevant websites. They are usually obtained naturally because other websites find your content valuable and want to link to it. Good backlinks are typically:

  • Relevant: The linking website is in the same or a related niche as your website.
  • From high-quality websites: The linking website has a good reputation and high domain authority.
  • Diverse: Your backlink profile includes links from a variety of different sources, such as blogs, news websites, and social media platforms.
  • Anchor text: The text used to link to your website is descriptive and includes relevant keywords.

Bad Backlinks

On the other hand, bad backlinks are those that come from low-quality or spammy websites. They can harm your website’s ranking and reputation, and may even lead to a penalty from search engines. Bad backlinks are typically:

  • Irrelevant: The linking website is not related to your website’s niche.
  • From low-quality websites: The linking website has a poor reputation, low domain authority, or is a known spam site.
  • Manipulative: The backlink was obtained through manipulative tactics, such as buying links or participating in link schemes.
  • Anchor text: The text used to link to your website is generic, spammy, or includes irrelevant keywords.

Benefits

Good backlinks are an essential component of any effective search engine optimization (SEO) strategy. Backlinks, also known as inbound links, are links from other websites that point to your website.

  • Increased visibility and traffic: Good backlinks from authoritative websites can help to increase your website’s visibility and traffic. When other websites link to your site, it can drive referral traffic to your website and improve your search engine rankings.
  • Improved search engine rankings: Search engines use backlinks as a signal of the popularity, relevance, and authority of your website. The more high-quality backlinks your website has, the more likely it is to rank higher in search engine results pages (SERPs).
  • Increased credibility and trust: Good backlinks from reputable websites can help to establish your website’s credibility and trustworthiness. When other authoritative websites link to your content, it signals to search engines and users that your content is high-quality and relevant.
  • Enhanced brand visibility: Good backlinks can also help to enhance your brand visibility and recognition. When your content is linked to from other websites, it can help to increase awareness of your brand and improve your reputation in your industry.

Overall, good backlinks are an important factor in improving your website’s visibility, traffic, search engine rankings, credibility, and brand recognition.

Make sure your backlinks come from reputable and relevant sources which help to boost your website’s ranking, and watch out for those bad backlinks!

The Ultimate Guide to Guest Posting – An Overview

Thank you for following our lates blog posts – The Ultimate Guide to Guest Posting. Now we have visited many stages through the Ultimate Guide to Guest Posting, we wanted to do a brief recap of what we think are the most important points to take forward with in your guest posting. Take a look below:

Research

  • Look in depth into your brand/blog and decipher what is your main purpose for guest posting.
  • Consider the benefits of guest posting and how this is going to be relevant for your industry, audience, scale, current statistics e.g. DA
  • Analyse your competition in the market so that you can learn from their strengths and weaknesses through your own guest post journey
  • Create a list of potential websites or platforms that are relevant to you and your content that you would like to publish on

Creation

  • Create content that will be affective to share as a guest post, or to create a backlink to from your guest post article
  • Consider the different types of content you would like to share that will be relevant to your audience and the site you are going to publish on
  • Ensure that your article has good SEO to achieve the best results

Analysis

  • Use helpful tools that will allow you to track different aspects of your guest posts to make developments to progress your guest posting journey
  • Promote your guest post where applicable through things like social media and email marketing to help boost your web traffic further
  • Connect with possible collaborations who can help you action your guest post

If you would like any help in your guest posting journey, we would be more than happy to talk about some guest post opportunities at AI Guest Posts. We would love to share more information about our platform or our 12 individual brands that are available for guest posts.

Simply drop us an email at [email protected] or take a look at our platform AI Guest Posts.

The Ultimate Guest Post Guide – How to Find Guest Post Platforms for You

Guest blogging remains to be a highly effective link-building technique and a great way to reach a wider audience, drive more traffic to your website and show your value as a thought leader in your niche.

However, the most important aspect about a guest post transaction is that it needs to be mutually beneficial to both the writer of the article and the owner of the site publishing the article. You should be providing as much value through either your content or the success of your site, that it is a good match.

Techniques to find guest post friendly sites

1. Define your purpose for guest posting

2. Decide on the right sized websites/blogs that will suit your content and blog

3. Create a list of websites that accept guest posts

4. Connect with similar websites/blogs on social media

5. Google your search terms to find guest blogging websites

6. Search for guest blogging websites in reverse

7. Use tools to help you find guest posting opportunities

Define your purpose for guest posting

With guest posting, finding the correct fit for your article can mean a couple of different things. Its best know exactly what you want to achieve from a guest post opportunity before you choose where to publish it.

Some of the options for this would be:

  • Some there suits the niche of your content perfectly
  • A site where you can achieve your goal or income, promotion or both
  • Somewhere that values your work

Decide on the right sized websites/blogs that will suit your content and blog

Be realistic in your choice of sites where you are wanting to post your article. If your content and link to your own website is much more developed then the site you are publishing on, the site probably will not have as much traffic as you would like to be generating. Likewise, if the site you wish to publish on is successful, you will need to keep in mind, that if these are paid guest posts the higher the traffic and DA, the higher the price.

Create a list of websites that accept guest posts

Start making a list of all the sites you find that have potential for your content. You can then keep the ones you do not act on immediately as reference to look back on and for potential collaborations at a later date.

Connect with similar websites/blogs on social media

Use social media as a helpful tool. Run a search on the actual social media platforms you use like:  ‘guest post’ to see what different options come up. It could lead to an alternate route to some useful sites you may not have already thought or heard of. It will also be a good tool to find the most recent current information about guest posts.

Google your search terms to find guest blogging websites

Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.

  • keyword “submit a guest post”
  • keyword “guest post”
  • keyword “guest post by”
  • keyword “accepting guest posts”
  • keyword “guest post guidelines”

Search for guest blogging websites in reverse

To successfully achieve reverse guest blogging and make it work for you. Here are some essential tips from Small Business Trends:

1. Figure out what you want out of a guest contributor. How often do you want them to contribute? Is there a particular subject you want discussed?

2. Make a list of all the authors you may want to feature. After you make a list, consider doing a few searches to find other writes who you aren’t familiar with.

3. Go out and try to connect with those authors and talk with them about this opportunity.

This process is not easy, so if it does not work out as planned, use the experience and find out who they are connected with and try to outreach with these too!

Using tools and skills to find

When you search for a website in your niche on Google you will get a vast array of options. However, not all these sites will be open for guest posts, so it’s best to narrow your search by including terms likely to be used by websites looking for guest posts plus your niche or topic. For example: Home Décor + “Guest Post”

Conclusion

The act of finding where you would like to publish your content will take time and errors, to learn what works best for you and your blog but by using some of these option above may help with focus on certain aspects!

The Ultimate Guide to Guest Posting – How to Increase Your Post Views?

In this step of the journey, we are aiming to give you some inspiration for your posts but showing which of our article are bring in the most views!

The 5 articles below are the ones across our 12 brands that have generated the most views so far in 2023. We want to take a look at why these articles are so popular and look at the format of them.

1. GHP – 10 Reasons its so Important to Stay Healthy – 9135 views

2. LUXlife – The Top 7 Most Luxurious Hotels in the World – 5156 views

3. Corporate Vision – 8 Ways to Improve Product Quality in 2021 – 3583 views

4. BUILD – How to Make Your Concreate Floors Look Nicer – 2057 views

5. New World Report – Food Standards Showdown: USA vs the EU – 1999 views

By analysing these posts, we know that the content is obviously a key factor to engage the audience but other things that could help increase your post views are:

  • Use listicles – these make the information easier to digest and mor engaging to reach
  • Include relevant imagery – showing examples of what is included in your writing can be helpful and more pleasing to look at
  • Use relevant headings – this breaks the piece up and allows
  • Be relevant to certain regions countries – this could be a niche audience but those that it affects will be interested

Providing relevant and quality content in your posts is the best way to achieve lots of page views! Good practice when publishing any content is to monitor it to see how well it succeeds and if it needs an extra boost to drive exposure and interest, try to implement some of the above tips into your own content!

The Ultimate Guide to Guest Posting – Content Creation

When making a guest post and publishing your content online, naturally the better your content is, the more interest and traffic you will generate. Now you have seen examples of guest post platforms and how to publish them, we are going to share some tips on how to create great content to publish…

The Types of Content Marketing

When improving your marketing, it is important to look at the different mediums that can be used to resonate with your audience. It is a good idea to see what forms of media are most used and that will be of interest.

Types of marketing that are popular across many industries today are:

  • Blogging
  • Video
  • Podcasting
  • Infographics
  • Email
  • Visual content
  • E-books
  • Newspapers
  • Presentations
  • Quizzes’/tools
  • Checklists
  • Courses
  • Webinars
  • Free apps
  • Social media posts

With social media, blogging and vlogging having a large increase in popularity, sharing your guest post articles across your social media channels and including the links to the post may generate even more traffic.

Writing SEO

Creating content is not so easy when there is quite a lot to think about in terms of SEO. Search Engines, like Google, rank content highly based on the following factors:

  • High-quality content
  • Relevance
  • Context

These three points are the main reasons for content to be ranked higher over other sources. It is important that the content that is shared on the domain share a certain relevance in context and is written well. However, this can be affected by other factors to be truly successful!

Mobile-friendliness: It is important that sites are responsive for apps and digital mobile use

High-quality backlink: Having these links boosts SEO authority and Google is seen to rank higher

Domain authority: A higher domain authority is influenced by your total number of links and the age, size and popularity of the domain and will help your SEO

On-page SEO: Important on-page SEO components include title tags, meta description, header tags, URLs, and image alt tags and will all help to boost your overall SEO

How to start writing

When writing content, you will either have a topic in mind or need to find a topic to write about. You can attack your content either way by asking questions like, how you can increase the demand around the topic you have, or figuring out what you are looking for from your customers. Set yourself key points to research to help with your marketing based around SEO, so you can keep track of how successful these are. For example…

  • Keywords to use within your writing and the volumes of this search
  • Is your content going to be relevant to what the audience want?
  • Look into competitiors, does someone else provide this content?

Using your keywords effectively, also known as on-page SEO, will help optimise your content and demonstrate expertise, authority and trust with your audience. Keeping your audience in mind when writing, will also be key to the success of your writing. Look into vocabulary and the style of how you want your piece to come across, and make sure it is meeting your target audience.

When creating a lot of content, it is a good idea to research what has been already written so you can bring fresh ideas to your audience. With the help of screenshots, charts, images, and videos you can bring diversity to your posts and a sense of engagement with your audience.

Getting the basics of content creation right, will help you to make better article and make the most of your guest posts!

The Ultimate Guide to Guest Posting – How to Make a Guest Post?

Making a guest post can be very simple but you will need to find the right place to publish your article. For your guest post to be successful, the placement of it needs to be somewhere visible to your desired audience.

Choosing a platform

There are now many sites which can help you make a guest post and offer suitable placements for your article. Here is just some platforms that can help you in your guest post journey:

  • AI Guest Posts
  • UK Linkology
  • Authority Builders
  • In Front Digital
  • NO BS Marketplace
  • Skale

These companies all work differently with SEO and guest posts, and bring their own style to the process. With lots of industry options available it makes choose where to place your guest post much easier!

AI Guest Posts

With our own guest post platform, AI Guest Posts, we have created a very self-sufficient platform to ease the process of publication and help make the management of the following factors:

  • much less admin heavy
  • give a choice of payment methods
  • flexibility within your articles with the number of links, images and word count you can include
  • choice of your own publication date

When creating a guest post, we first recommend that you create an account as this will help to eliminate VAT, if not applicable, and allows access to manage your posts and payments efficiently. You can log into your account to see the progression of your article. If there should be any changes made to your article, you will also be notified, and the amendments can be made here.

Our 12 brands that accept guest posts are based across a range of industries and regions around the world, covering a range of topics, so you are sure to find a suitable placement for your content, including:

  • Business
  • Technology
  • Finance
  • Construction & Engineering
  • Design
  • Logistics
  • Employee relations
  • Corporate & Social Responsibility
  • Healthcare & Pharmaceuticals
  • Lifestyle
  • Travel and Retreats
  • Style
  • Art & Entertainment
  • Small Business

We then have our region-specific brands:

APAC – APAC has more of a focus on The Asian Pacific region including East Asia, Australia, New Zealand, South Asia, and Southeast Asia

EU Business News – Based on content relating to European Countries

MEA Markets – Content specific to the Middle East & Africa

New World Report – Content specific to The United States, Canada, Mexico, South America and The Caribbean

If you would like some more information on these brands you can take a look on AI Guest Posts or drop us an email on [email protected].

The next edition of The Ultimate Guide to Guest Posting we will be sharing some tips on content creation and some of our most viewed guest posts!

The Ultimate Guide to Guest Posting – What are the Benefits?

At AI Guest Posts, we believe that guest posts are a key tool and have many benefits that can help improve your marketing, across many different levels and here is how:

  • Improves brand awareness – Writing guest posts can expose your brand to new audiences and let more people know who you are and what you do.
  • Drives traffic – If guest posts are created often and completed successfully, they can be a valuable source of referral traffic for your website.
  • Builds links – Guest posting can be a great way to build links to your website so that you can improve search engine rankings.
  • Develops relationships – By branching out to different people can be a good way to start and progress good working relationships.
  • Builds presence – Guest posting gives you a way to share your expertise with your audience, which helps cement your authority within the industry.

How will this benefit my business?

All of these factors mentioned above will help your business progress in the right direction, but the question is why are all of these important? Exposure, traffic, desired audiences and industry presence will validify your business and grow your online presence. The more exposure you have, the larger the audience you will reach. When customers have recognised you online, they will feel comfortable using the brand and choose you over competitors. With many businesses based solely online and more people shopping online, the competition is greater than ever. Being able to stand out against your competitiors through search engines and marketing is what is going to bring you success!

Most people who work within the SEO (search engine optimisation) industry will know of or heard of the ranking process and the ‘algorithm’ in how it works. Different algorithms can include number of pages, views, clicks, comments, likes, shares. With new advancements happening every day, Google’s method to rank these if very efficient and it creates decision on the content and usefulness of the page using hundreds of factors included in the algorithm.

Through the help of guest posts, building your brand awareness and driving traffic will improve your SEO and boost your above all of your competitors. It will also help with any email marketing, or social media campaigns that your are working on.

In the next edition of the Ultimate Guide to Guest Posting, we will be sharing the process of uploading your content to AI Guest posts, and how to get your article looking great!

The Ultimate Guide to Guest Posting – What is Guest Posting?

Over the coming weeks, we are going to be bringing you the Ultimate Guide to Guesting Posting, and giving you an insight into aspects of guesting posting like:

  • What it is?
  • What are the benefits?
  • How it can help your business?
  • How you can make a post?

So, to start it off…

What actually is guest posting?

Guest posts or, guest blogs are content published in the form of an article on someone else’s website. It really is that simple and it can be a key tool to growing your business and online presence!

Guest blogging is a content marketing tactic that involves writing content to publish on an existing website and include links back to your own website. Depending on where you publish your article, there will be different requirements as to what is accepted, including whether the post is tagged to say who it was written by, the amount of words and links that can be included in the article and whether it remains on the site permanently. These are all important things to check before making a guest post on a website.

A guest post can not only help marketing based roles, but any company wishing to boost its online presence, promote a product or process or reach new audiences.

How does it work?

Within the guest posting world, there are site providers who have sites readily available to publish your content, and then the opposite, those looking for somewhere to post their content. It is a mutually beneficially exchange between the two sides and ensuring you find the correct match for your content; it can be very successful. The guest posting process is all about finding either the right content to match your site, or the right site to match your content! It is a positive element to add good quality content to your own website, or vice versa, to publish on a good quality website to build your brand awareness. With many guest post transactions there can be a money exchange and this will also need to be discussed between the two parties involved, before making your post.

During the upcoming articles in our Ultimate Guide to Guest posting, we will be delving into the actual benefits but here is a quick diagram from SEOCZAR of the 10 most beneficial elements…

To adopt this marketing tools within your own work through the form of guest posts, there are many platforms available that allow you to process a guest post on their sites and some contain multiple domains to choose from. Platform with multiple domains, do some of the hard work for you and make it easy to find somewhere suitable for your content and ensure that you will get the best results from guest posting.

Look out for the next article where we will be sharing more information on our own guest post site, AI Guest Posts and other platforms.

The Most Viewed Guest Posts of 2022

Being the end of the year, we wanted to look at which articles across all of our 12 brands are bringing the most interest to our readers and if there are any common themes between them. So, we have put together our top 5 most viewed articles along with their amount of pageviews and why we think these are the most viewed!

To read any of the articles, simply click on the image for each one and it will take you through to the content!

5. GHP – 11 Benefits of Taking Vitamins

This articles comes in as 5th place and has reached at total of 51,262 pageviews since 1st January 2022.

4. LUXlife – Top 10: Sustainable Cities Around The World

In at 4th place is this article on sustainable cities around the world, has gain a total of 51,558 pageviews this year.

3. GHP – Revealed: The Travel Hotspots That Could Be Damaging to Your Health

With a large focus on health, this GHP article has reached a total number 52,022 pageviews since the start of the year.

2. LUXlife – The Top 7 Most Luxurious Hotels in the World

Coming in as the second most view article, this piece on the most luxurious hotels in the world, has reached 84,006 pageviews!

1. GHP – 10 Reasons It’s So Important to Stay Healthy

Here, in top position, is an article focused on why and how is it important to stay health and this has reached a large 130,024 pageviews since January 2023.

By looking at our top 5 articles, and seeing why they have been so popular with our audience is interesting. Are there are some similarities between them and things we could take forward to use within our own guest post articles?… From these top 5 articles, it seems that listicles are a good technique to help boost pageviews and bring in traffic.

Creating a listicle is known for being effective for readers as listing content allows our brains to digest information and make it easier to read. So, if our audience are seeing these types of pieces and are looking for quick information, they are clearly choosing these over a passage of text that may take longer to read or requires more concentration.

Choosing the right brand for your content also seems very important. All of these articles are very true to the brand guidelines they are published on. There is no point in publishing your content on a site which has no relevance to your content as it will not grab the audiences attention how you intend it to!

It is important to give your content some time to develop and create a strong online presence and backlinks. Some of these articles have been published for a number of years, and are now gaining traction and achieving the results they would like!

These are all easy things that you can implement within your own guest post journey and if you have some content you would like to publish, upload it now via our platform – www.aiguestposts.com

5 Reasons Why Content Marketing is Important

Here are our 5 main reasons why content marketing is such a vital part of your business.

1. Content marketing can help enhance your online presence

Using content marketing within your business does boost website in many ways including functionality, appearance, and a higher domain authority score. If you can create a good, interesting website for your audience, the more likely they are to revisit your website and trust in your brand. With a better website comes more web traffic, helping you to rank higher in search engines for better visibility.

2. It can rapidly grow trust with your audience

Having a website that is filled with good quality content suggests a well-established, robust business. Including more helpful, useful, and engaging content for its audience will encourage them to return to the sites. If they are continuously pleased with your business and product, they are more likely to trust your company and buy from you. Search engines also approve of the good quality content and will rank your website at the top of search results for this.

3. Content marketing builds authority

By producing good content marketing and growing your website in a positive direction is a great investment into your business. Not only does it build your brand’s authority and establishes relationships with your audience but, it is your own content. By publishing your own website means you own all the content that belongs their – it is your content assets. Unlike social media marketing, where the platforms are not your own, they do not hold any priority to your content and are run by large corporations who have their own business to grow. (Twitter, Facebook, Instagram, etc.).

4. More attractive to higher-quality leads

By achieving the right content, you will see that there are 2 types of leads that will be looking at your website and targeting these can be managed through SEO.

The two types of leads are the ones who already know about your business and familiar with what you do, and the people who have encountered an issue and needs a solution to it.

By using SEO (Search engine optimisation) you can carefully choose the correct terminology to entice both types of leads. Research keywords and what is popular for both areas and it will help to attract in higher quality leads.

5. More manageable cost and better rewards

If you have used more traditional marketing techniques in the past you will know that it tends to rely on advertising with a charge. As soon as you stop paying for it, the adverts are no longer their and neither is the visibility of your company. Content marketing costs are more likely to be one initial cost at the beginning, particularly if you invest in SEO or a platform that will publish your content. As soon as your content has gone live, this will then stay online and spread, you don’t have to keep paying for it.

Content marketing, if executed correctly, can have many positive attributes which could then lead to a domino effect through to other aspects of your website, marketing and business strategy. By implementing some key techniques of content marketing, you can make huge benefits to your business, as listed above!