Improving your ranking on Search Engine Results Pages (SERPs) involves various strategies and best practices. It is not an overnight task but here are some of our top tips you can do to help you enhance your visibility and ranking:
Identify relevant keywords for your content and use tools like Google Keyword Planner or SEMrush to find high-volume, low-competition keywords. This will also be a great way to see any competitive companies, and plan how to get ahead of these.
Create high-quality, valuable, and engaging content by including your target keywords naturally in your content. Make sure the content is visually appealing to your audience by optimising title tags, meta descriptions, and headers with relevant keywords.
Ensure your website is mobile-friendly and provides a good user experience on smartphones and tablets. Google prioritises mobile-friendly websites in its rankings. Improve your website’s loading speed for both desktop and mobile users. Compress images, use browser caching, and leverage Content Delivery Networks (CDNs).
Earn high-quality backlinks from reputable websites in your industry. You can do this via methods like guest posting, influencer outreach, and content promotion are effective methods. Guest posts allows the chance to publish your content on an established websites to reach new audiences and increase the exposure of you content.
Be active on social media platforms to increase your brand’s visibility. Social signals can indirectly impact your search rankings, particularly if you keep your content fresh and up-to-date. Regularly update existing content and adding new, relevant information will help keep your existing audience and attract new ones, driving your web traffic too.
User Experience (UX)
Prioritise a positive user experience on your website. Easy navigation, clear calls-to-action, and a clean design contribute to better rankings. This will encourage repeat customers to the website and increase your click rate and users on the website, all improving your rank on SERP’s.
Remember, SEO is an ongoing process, and it may take time to see significant results. Consistency and a holistic approach to these tips will contribute to improved SERP rankings over time.