A content marketing plan is an important tool to help grow your business and increase sales. Having an effective plan will ensure your approach to marketing is targeted, cost effective and driving that essential return on investment!
Sets the four P’s
Product, place, price and promotion. Creating a content marketing plan will give you a strong basis to see how you are going to meet all of the ‘four P’s’ within your marketing. How will you promote and find a suitable place for your product, whilst reaching the appropriate audience? This asks questions like:
- What is it you are selling? A product or a service?
- Where are you going to sell it? A shop, online shop, through a platform?
- What kind of value does your product hold? What kind of profits will you make? Is it a competitive price?
- What kind of platforms will you use to promote it, social media channels, website, guest post articles?
It defines your target market
Having a plan set in place will help you to define your target market, and customers. By concentrating on what you are actually selling and how you are going to do this, it is a great way to gain understanding of your business and analyse what really puts you above others in the market. It will raise your awareness of other competitors and what you need to be successful. It is important to know the reason you are selling your product and in turn will make you more aware of your target market and what they are looking for when buying your product.
By gaining this understanding of your target market, you will be able to understand exactly what your buyers are looking for and therefore allow you to gain trust and develop loyalty with them. This can then have a positive influence on both sales and generating leads.
Helps create measurable goals and objectives
It can also help you to set targets and goals to make sure you are maintaining the key aim of the business. If you set goals and objectives, it is easy to track how you are going to make and maintain sales, aiming to hopefully increase these sales and then asses how close to your goal you are. This method is a great help to help you focus on which aspects of your business is working and what needs improvement. With the targets you set you can measure how your business is performing and see what aspects are working well or need more attention.
Allows for a cohesive message
With a content marketing plan in place, it will ensure that everyone working on the marketing and sales of your business will be on the same page and working towards the same goals. Having set goals for each area of your business like product, place, price and ways in which you are promoting your business, means that no matter if it is just you working on it or a whole team of people there is set guidelines on the style of your work. It is effective as it is clear how the products translate through your website, shop (either physical or online) and social media.
Planning is essential in all business, and content marketing in no different. With the benefits listed above, getting the initial structure of your plan together first, will be a great start to your planning and guarantee you follow this as it could be crucial instigator in leading your business to success.