Banner

Creating Content that Ranks Well on Google

This process involves following several key strategies. While Google’s ranking algorithm is complex and constantly evolving, here are some practices we have put together for you to consider:

Understanding user intent

Research and understand what users are searching for when they look for content related to your topic. This will help you align your content with their needs and intentions. Identify relevant keywords and phrases that users are likely to search for. Use keyword research tools to find popular and less competitive keywords. Incorporate these keywords naturally into your content, including the title, headings, and body.

High-quality content

Create well-written, informative, and engaging content that provides value to the readers. Google aims to deliver the best possible results to its users, so focus on creating content that is comprehensive and unique. Include relevant internal links within your content to guide users to other relevant pages on your website. Finding opportunities to earn high-quality external links from reputable websites is also a useful tool. Both internal and external links help Google understand the relevance and authority of your content.

Proper formatting

Organise your content using headings, subheadings, and bullet points. This helps Google understand the structure and hierarchy of your content, making it easier for users to read and navigate. Optimise your meta title and meta description tags to include relevant keywords and accurately describe the content. These tags are displayed in search engine results and can influence click-through rates.

Accessibility

Ensure your website and content are mobile-friendly and responsive. Google prioritises mobile-friendly websites in its search results, considering the growing number of mobile users. By improving your website’s loading speed by optimising images, using caching techniques, and minimising unnecessary scripts, will also help. A faster loading website provides a better user experience and is favoured by Google.

Social signals

Promote your content through social media channels to increase visibility and generate social signals. While social signals may not have a direct impact on search rankings, they can indirectly contribute to increased traffic and engagement.

Remember that search engine optimisation (SEO) is an ongoing process, and it’s essential to stay up to date with the latest best practices and algorithm changes, along with keeping your own content fresh. Regularly reviewing and updating it demonstrates to Google that your content is current and relevant, increasing its chances of ranking well.

Continuously monitor your website’s performance, analyse user behaviour, and make improvements accordingly.

QUICK VIEW
Brand name
Acquisition International
Domain authority
38
Target market keyword examples
business, corporate finance, business advice, innovation in business
QUICK VIEW
Brand name
APAC Insider
Domain authority
33
Target market keyword examples
Asia Pacific business, Asia business, invest in Asia Pacific
QUICK VIEW
Brand name
BUILD
Domain authority
37
Target market keyword examples
construction and engineering, architecture & design, property market
QUICK VIEW
Brand name
CEO Monthly
Domain authority
38
Target market keyword examples
advice for CEOs, business leaders, run a successful business
QUICK VIEW
Brand name
Corporate Vision
Domain authority
32
Target market keyword examples
marketing advice, talent acquisition, HR support, executive coaching
QUICK VIEW
Brand name
EU Business News
Domain authority
30
Target market keyword examples
EU business, EU law, EU business innovation, European business
QUICK VIEW
Brand name
Global Health and Pharma
Domain authority
37
Website URL
www.ghp-news.com
Target market keyword examples
healthcare business, pharmaceutical industry, medtech, wellbeing, nutrition
QUICK VIEW
Brand name
LUXlife
Domain authority
40
Target market keyword examples
luxury lifestyle, luxury hotel, luxury dining, home styling
QUICK VIEW
Brand name
MEA Markets
Domain authority
31
Target market keyword examples
Middle East business, Africa business, Middle East & Africa business
QUICK VIEW
Brand name
New World Report
Domain authority
33
Target market keyword examples
Latina America business, North America business, Canada business
QUICK VIEW
Brand name
SME News
Domain authority
36
Target market keyword examples
UK business advice, UK business, SME, small business, business growth
QUICK VIEW
Brand name
Wealth and Finance News
Domain authority
38
Target market keyword examples
wealth management, fintech, investment finance, tax efficiency