Do Follow and No Follow are the terms associated with hyperlink attributes, and they have different implications for SEO and website rankings. This is what we think are the positives and negatives of Do
Do Follow Links:
SEO Value: Do Follow links pass link juice, contributing to the authority and SEO value of the linked page.
Search Engine Rankings: They can positively impact the search engine rankings of the linked page by passing on the authority and relevance.
Traffic Generation: Do Follow links from reputable sites can drive targeted traffic to the linked page, which can be done through guest posting.
Spam and Manipulation: They can be abused for spamming purposes, and search engines might penalise websites for unnatural link-building practices.
Risk of Penalties: If the linked page contains low-quality content or engages in black-hat SEO tactics, it might lead to penalties for both the linking and linked sites.
No Follow Links:
Control over Link Juice: No Follow links don’t pass link juice, which can be useful when you want to link to a page without endorsing it or passing authority.
Avoiding Penalties: They provide a way to link to user-generated content, comments, or sponsored content without risking penalties for unnatural linking.
User Trust: By using No Follow links, websites can signal to users that the link is for reference and not necessarily an endorsement.
Limited SEO Value: No Follow links don’t directly contribute to the linked page’s SEO strength or search engine rankings.
Missed Opportunities: If used excessively, it might lead to missed opportunities to pass valuable link juice to authoritative content.
Reduced Traffic: No Follow links are less likely to drive direct traffic since search engines may not consider them in ranking algorithms.
The choice between Do Follow and No Follow links depends on the specific goals and circumstances of a website. A balanced approach, incorporating both types of links, is often recommended for a natural and effective link-building strategy. It’s important to prioritise quality over quantity and to ensure that links are relevant and add value to the user experience.