If done effectively blogger outreach can really elevate your business and help towards growing your exposure to new audiences. Blogger outreach is a cost-effective marketing technique that can help gain exposure with a more focused approach.
In terms of a strategy, it is good to help build relationships and bring several industries together. Not only this but it can also be a great way to include aspects of SEO and content marketing to your overall business strategy. Bloggers who share their interest in your business will then also help promote your service to the right audience. These types of bloggers have a dedicated audience who are trusted by their readers and alongside different promotions, will enforce your business to success.
Types of Blogger Outreach
There are many ways you can implement this into your work, take a look at our favourites below:
Guest posting – there are many platforms now that make it easy to publish your article on someone else’s website. This allows you to gain exposure to their exciting audience. You should research this before hand to make sure that you are showcasing to the right industry where your content will be effective. Take a look at AI Guest Posts, which has 12 established brand websites for you to choose from, making it easy to find somewhere relevant to your content.
Giveaways – giveaways are another key type of blogger outreach strategy, which work really well as these are beneficial for both the brand involved and the blogger. An example of this would be where the brands provide products and the bloggers to host competitions and engage with people who would like the free product. This can be done over social media campaigns, YouTube, blogs etc. This helps greatly towards brand awareness and exposure!
Creating Blogger Outreach
When looking to start this journey, there are some points you should research and consider to tailor your own business. This includes:
- Outlining your goal
- Define your criteria
- Create appropriate targets
- Know your audience
- Identify you USP and structure your approach
- Collect your outreach data of where you are going to publish and reach out to them
- Analyse your results
- Optimise your strategy to work
Blogger outreach best practices
With blogger outreach, this is a budget conscious approach to marketing but can sometimes be difficult to implement. Here are some of our tips to make sure you cover all basis:
Make sure you choose bloggers/post in the relevant niche – blogger outreach is only worthy if you choose relevant niches to your industry. If you do not select a relevant niche, it could have the opposite affect to your business, and bring in less or negative traffic.
Create a good pitch – writing a well-crafted email that grabs the attention above hundreds of other emails that go into the blogger’s inbox. Keep it concise and straight to the point as to what you are looking for and this will give a higher chance of them starting a conversation about what you are looking for.
Building a rapport – creating a strong relationship with a blogger or an influencer can directly boost your traffic. Creating a trustworthy relationship will enhance your blogging so it is a good idea to be clear about what you are wanting to achieve from the beginning.
Blogger outreach is important for every business, no matter the age or size. If blogger outreach is not something you have used within your marketing yet, it is highly recommended. It can bring many rewards and success for your brand and boost sales! By sticking to some of the point above will enable to you make the most out of it.