Now we have discussed what a guest post is and the benefits, where to post and creating content, the next stage in the guest posting journey is to promote your content and make sure it is making positive results for you and your business.
Including useful content is the most important backbone of a successful blog, but it needs to be promoted in the correct way to reach your desired audience. Constantly assessing your SEO and adding content promotion to your guest blogging strategy will improve web traffic and results. For it to be successful, you need readers constantly accessing your blog and optimising your content can be a very important aspect of your marketing as it can lead to a huge increase in traffic to your website and business.
This process takes time to become established and many give up after a short while as it is doesn’t present the results they want. By setting realistic expectations of what you would like to achieve from your guest blog, will help the process, along with your time and patience.
To help your blog be as successful as possible, here are some of the most effective ways to promote your blog and grow your readership:
Email marketing
To encourage even more traffic to your blog post, you can add a link in any email marketing you are doing, such as:
- Newsletter sends to any subscribers
- Share your posts across social media, LinkedIn, Instagram, Facebook etc.
- Encourage engagement with your blog posts through your audience
Using your existing audience, and engaging with them about a new blog article, is a great way to also keep them interested and upsell your business.
Follow good SEO practises
Ensure that your content you are going to be promoting is written well and has good SEO or search engine optimisation. This means that if your content contains good SEO, it will be ranked higher in the search engines, like Google. Making sure the keywords included are really going to be interesting to your audience and drive traffic and boost your content through the ranks. Ways to help this are:
- Using online tools to help with keywords on sites like SEMRush and Moz.
- Use other blogs and content websites to get some tips on understanding the stages of a search engine
Keeping your SEO in your content up to date, and analysing what can be updated and changed over time to ensure it stays current will also improve this!
Track performance
To be able to see how successful your post is, it is a good idea to track its performance and what traffic is generated, especially if you make improvements, or promote it across different platforms. Setting yourself targets whether this is the number of followers, monetary value or increase in web site traffic, this is an effective way to track your progress and use these metrics effectively. There are tools available to help with this like Google Analytics!
By monitoring content, and using these ways to promote and develop it, will keep your content current and interesting to your audience, leading to good traffic and allowing it to rise through the search engine ranks. Next in the Ultimate Guide to Guest Posting, we will be showing some of our most viewed guest posts of last year and why they were so effective!
