What is a SERP (Search Engine Results Page)?

SERP stands for Search Engine Results Page. This is the page that a search engine displays to the user when they submit a search query. For example, if you go to Google and type in ‘what is martech?’ and press enter or click the search emblem, the search engine results page (or SERP) will be the pages that are returned to you.

You will notice that the search engine will most likely not return only one single results page, depending on your search term but quite likely it will return thousands or even millions of results pages.  Search Engine Optimisation (SEO) techniques allow businesses and their marketing teams to rank higher on search engines. Obviously, page one would be the ultimate goal for businesses, the fact is that most users will not go beyond pages 2 or 3 to find the content, business, service or product they are looking for. Where a business ranks on search engine results pages is an important factor for most businesses, particularly those that seek to increase organic traffic to their website. According to stats published on Expand Digital website, ‘businesses that show up on the first page of results get 92% of consumer traffic’. Here you will also find other useful stats that will aid in your SEO efforts.

Google is the most used search engine, who typically have around 90%+ market share. It is however worth considering that Google is not the only search engine used, others include Bing, Yahoo!, MSN Search, AOL, Ask.com and Yandex, amongst others.

What is a SERP (Search Engine Results Page)?
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Brand name
Acquisition International
Website URL
www.acquisition-international.com
Page views
105,853
Domain authority
40
Target market keyword examples
business, corporate finance, business advice, innovation in business
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Brand name
APAC Insider
Website URL
www.apac-insider.com
Page views
53,313
Domain authority
33
Target market keyword examples
Asia Pacific business, Asia business, invest in Asia Pacific
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Brand name
BUILD
Website URL
www.build-review.com
Page views
58,285
Domain authority
36
Target market keyword examples
construction and engineering, architecture & design, property market
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Brand name
CEO Monthly
Website URL
www.ceo-review.com
Page views
132,987
Domain authority
35
Target market keyword examples
advice for CEOs, business leaders, run a successful business
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Brand name
Corporate Vision
Website URL
www.corporate-vision.com
Page views
34,410
Domain authority
30
Target market keyword examples
marketing advice, talent acquisition, HR support, executive coaching
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Brand name
EU Business News
Website URL
www.eubusinessnews.com
Page views
12,201
Domain authority
34
Target market keyword examples
EU business, EU law, EU business innovation, European business
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Brand name
Global Health and Pharma
Website URL
www.ghp-news.com
Page views
41,203
Domain authority
40
Target market keyword examples
healthcare business, pharmaceutical industry, medtech, wellbeing, nutrition
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Brand name
LUXlife
Website URL
www.lux-review.com
Page views
29,036
Domain authority
39
Target market keyword examples
luxury lifestyle, luxury hotel, luxury dining, home styling
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Brand name
MEA Markets
Website URL
www.mea-markets.com
Page views
22,330
Domain authority
31
Target market keyword examples
Middle East business, Africa business, Middle East & Africa business
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Brand name
New World Report
Website URL
www.thenewworldreport.com
Page views
35,818
Domain authority
32
Target market keyword examples
Latina America business, North America business, Canada business
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Brand name
SME News
Website URL
www.sme-news.co.uk
Page views
18,247
Domain authority
35
Target market keyword examples
UK business advice, UK business, SME, small business, business growth
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Brand name
Wealth and Finance News
Website URL
www.wealthandfinance-news.com
Page views
0
Domain authority
39
Target market keyword examples
wealth management, fintech, investment finance, tax efficiency