How to Write a Blog Post that People Will Actually Read

Writing a blog post that people will actually read can be a daunting task, but it’s not impossible. Here are some tips to help you create a blog post that will engage your readers and keep them coming back for more.

1. Identify your target audience

Before you start writing, think about who your target audience is. What are their interests? What do they want to read about? Knowing your audience will help you create content that is relevant and valuable to them.

2. Write an attention-grabbing headline

Your headline is the first thing that people will see, so make it catchy and compelling. Use power words and make sure it accurately represents the content of your post.

3. Keep it simple and concise

People have short attention spans, so keep your blog post simple and to the point. Use short sentences, simple language, and break up your content into easy-to-read paragraphs.

4. Use subheadings

Subheadings break up your content and make it easier for people to scan. Use them to highlight key points and make it easier for readers to find the information they are looking for.

5. Use visuals

People are visual creatures, so using different types of content marketing, like images, videos, and infographics to break up your text and make your blog post more engaging.

6. Make it actionable

Give your readers something they can do with the information you provide. Whether it’s a call to action or a list of actionable steps, make sure your readers can take something away from your post.

7. Edit and proofread

Before you hit publish, make sure you edit and proofread your post. Check for grammar and spelling errors, and make sure your content flows well and is easy to understand.

By following these tips, you can create a blog post that people will actually read and find valuable. Remember to always put your readers first and provide them with content that is useful and relevant to their interests.

The Most Viewed Guest Posts of 2022

Being the end of the year, we wanted to look at which articles across all of our 12 brands are bringing the most interest to our readers and if there are any common themes between them. So, we have put together our top 5 most viewed articles along with their amount of pageviews and why we think these are the most viewed!

To read any of the articles, simply click on the image for each one and it will take you through to the content!

5. GHP – 11 Benefits of Taking Vitamins

This articles comes in as 5th place and has reached at total of 51,262 pageviews since 1st January 2022.

4. LUXlife – Top 10: Sustainable Cities Around The World

In at 4th place is this article on sustainable cities around the world, has gain a total of 51,558 pageviews this year.

3. GHP – Revealed: The Travel Hotspots That Could Be Damaging to Your Health

With a large focus on health, this GHP article has reached a total number 52,022 pageviews since the start of the year.

2. LUXlife – The Top 7 Most Luxurious Hotels in the World

Coming in as the second most view article, this piece on the most luxurious hotels in the world, has reached 84,006 pageviews!

1. GHP – 10 Reasons It’s So Important to Stay Healthy

Here, in top position, is an article focused on why and how is it important to stay health and this has reached a large 130,024 pageviews since January 2023.

By looking at our top 5 articles, and seeing why they have been so popular with our audience is interesting. Are there are some similarities between them and things we could take forward to use within our own guest post articles?… From these top 5 articles, it seems that listicles are a good technique to help boost pageviews and bring in traffic.

Creating a listicle is known for being effective for readers as listing content allows our brains to digest information and make it easier to read. So, if our audience are seeing these types of pieces and are looking for quick information, they are clearly choosing these over a passage of text that may take longer to read or requires more concentration.

Choosing the right brand for your content also seems very important. All of these articles are very true to the brand guidelines they are published on. There is no point in publishing your content on a site which has no relevance to your content as it will not grab the audiences attention how you intend it to!

It is important to give your content some time to develop and create a strong online presence and backlinks. Some of these articles have been published for a number of years, and are now gaining traction and achieving the results they would like!

These are all easy things that you can implement within your own guest post journey and if you have some content you would like to publish, upload it now via our platform –