How to Use Content Marketing Help Grow Your Business?

Content Marketing is a key marketing driver for many businesses to grow their income and to engage a wider audience in a targeted manner. Here are some of the main ways in which good content marketing can help grow your business:

Research

It is a good suggestion to start by collating a good amount of research around your business that is going to help grow and improve growth on:

  • Exposure – What your current online and social media presence is like?
  • Audience – Who is your target audience and are you successfully engaging with them?
  • Content – Is the content across your business cohesive?

Gaining answers to questions like this will be beneficial when deciding how to apply content marketing, and which methods to use. It will also tell you a lot about your current customers and how you can develop what is currently working within your business and monopolise on their buying habits.

Delivery good quality content

When implementing a content marketing strategy, the goal is to deliver interesting and informative content that your audience will want to engage with and then maximise the potential return on investment in this content through promotion across different channels. Thinking about things like brand awareness, SEO benefits, traffic and sales, and combining this with the interests of your audience, should help you to produce exciting content for your audience.

By sharing good quality content and on a regular basis will keep your audience interested in your business and allow them to invest not only time but also money into your business and grow your sales.

Using a range of channels

With social media and digital services now readily available to help grow your communication channels it can have positive affect and in turn grow your business. Good content marketing will use different formats of digital marketing and target certain audiences to engage with them about your business, encouraging interaction. Judging on your own audience and your content market research you will have understanding of which methods will resonate best. This includes, podcasts, infographic, videos, and blogs.

There are also ways to gain exposure through guest posts, which is publishing your content on another successful website that is relevant to your brand. By gaining exposure to the audience they have already got, will instantly grow yours and enable you to reach customer that you previously would not. Take a look at AI Guest Posts, a platform that has multiple websites to choose from and see which would be most suited to and effective for your content.

After focusing some time to try and improve these areas is a good checklist to help your business. By combining these simple elements and implementing them into your existing business will help to grow your sales, exposure and then hopefully customer base. You do not have to struggle your way through this though, there are useful tools like SEMRush and Hootsuite that can help you plan your content more easily and ensure you are getting the most out of your content marketing to improve your business growth!

The Most Common SEO Mistakes and How to Avoid Them

SEO is the process of how your website becomes ranked above others in a search engine. With search engines like Google and Bing having sophisticated algorithms, it is important that your website does not end up at the bottom of their users’ search results. Having a really interactive and well-designed website may look great but if you do not include a good SEO strategy, no one will see it! Here are some of the main points to avoid for bad SEO and making these mistakes…

Knowing your target audience

The success of your business is based on how much money and sales you can make, but to do this you need to engage with the people buying your product. It is vital that you know who your target audience is; what interests them? Is there a need for your product? What social media platforms do they use? By answering questions like this you will gain an understanding of your product and then how to market it and apply this in your SEO. If you know that your audience are very active on Instagram, it would be worth creating strong social media posts to keep them interested. This could result to them in turn sharing your posts, tagging you and basically doing your marketing and gaining exposure for you!!

Not researching the right keywords

To make sure you are gaining the correct exposure it is important to use the correct keywords within your content so that you will appear in the right search engine results. By meticulously choosing the right keywords that are very precise and relevant to your business will flag the interest of your audience. Do not use vague or broad keywords, this will higher the number of results that go into the search engine and is likely to be unsuccessful. By doing some research into specific words and if they will be effective to your SEO. To help with this, there are many tools like Semrush that will be useful in this stage of the process.

Producing low quality content

To improve your SEO, you also need to keep in mind the quality of your content. Researching your target audience and keywords will help you to produce content but be mindful of what you are sharing, is it relevant? Will this engage your audience? Do not create duplicate content either. This will force the search engines to choose which of the duplicates will be ranked higher, making neither of them rank very highly. You can use tools like Google Analytics and other analytics tools that can show you how well your content is performing and indicate what would need improvement. This is then easy to target where to improve you SEO and highlight any issues!

Not Posting Enough

Having awareness about finding the right balance for you, your business, and your audience when posting good quality content is important but posting needs to be regular and manageable for it to be successful. Getting this right is by no means an easy task but it will be a huge benefit if it works! There are techniques to help with your posting and ensuring that you are gaining the right kind of exposure, like email marketing, vlogging and guest posting. There are so many aspects to SEO but by avoiding some of these mistakes above and not getting left behind with the latest SEO processes, it will help you keep on top of those search engines and their algorithms, leading you to that top spot!

Advantages of Having a Content Marketing Plan

A content marketing plan is an important tool to help grow your business and increase sales. Having an effective plan will ensure your approach to marketing is targeted, cost effective and driving that essential return on investment! 

Sets the four P’s

Product, place, price and promotion. Creating a content marketing plan will give you a strong basis to see how you are going to meet all of the ‘four P’s’ within your marketing. How will you promote and find a suitable place for your product, whilst reaching the appropriate audience? This asks questions like:

  • What is it you are selling? A product or a service?
  • Where are you going to sell it? A shop, online shop, through a platform?
  • What kind of value does your product hold? What kind of profits will you make? Is it a competitive price?
  • What kind of platforms will you use to promote it, social media channels, website, guest post articles?

It defines your target market

Having a plan set in place will help you to define your target market, and customers. By concentrating on what you are actually selling and how you are going to do this, it is a great way to gain understanding of your business and analyse what really puts you above others in the market. It will raise your awareness of other competitors and what you need to be successful. It is important to know the reason you are selling your product and in turn will make you more aware of your target market and what they are looking for when buying your product.

By gaining this understanding of your target market, you will be able to understand exactly what your buyers are looking for and therefore allow you to gain trust and develop loyalty with them. This can then have a positive influence on both sales and generating leads.

Helps create measurable goals and objectives

It can also help you to set targets and goals to make sure you are maintaining the key aim of the business. If you set goals and objectives, it is easy to track how you are going to make and maintain sales, aiming to hopefully increase these sales and then asses how close to your goal you are. This method is a great help to help you focus on which aspects of your business is working and what needs improvement. With the targets you set you can measure how your business is performing and see what aspects are working well or need more attention.

Allows for a cohesive message

With a content marketing plan in place, it will ensure that everyone working on the marketing and sales of your business will be on the same page and working towards the same goals. Having set goals for each area of your business like product, place, price and ways in which you are promoting your business, means that no matter if it is just you working on it or a whole team of people there is set guidelines on the style of your work. It is effective as it is clear how the products translate through your website, shop (either physical or online) and social media.

Planning is essential in all business, and content marketing in no different. With the benefits listed above, getting the initial structure of your plan together first, will be a great start to your planning and guarantee you follow this as it could be crucial instigator in leading your business to success.

Top 5 Content Marketing Problems and How To Overcome Them

Getting the aspects of your marketing just right is a long process and it may not be successful first time. Here are some of our hints at tips at how to overcome some of these problems:

1. Creating high-quality content

In today’s market, there are so many ways to promote your brand but one of the most effective is creating quality content. With the masses of competition, it is hard to write something that hasn’t already been written but if you get this right, it could lead to great success. Researching into what your competition has published is a good place to start as you can compare the standard of the content. With many search engines using ranks to present information, it is important to create high quality content and get ranked near the top to generate more traffic to your site.

To create this content, ensure you have researched into your audience, and you are including interesting points that are going to keep them engaged. Think about how you can provide answers to their questions and present information that they will not have read before.

2. Generating content consistently

To be taken seriously and grow loyalty to your brand, it is important to engage with your audience regularly, whether this is through social media posts, articles, or website updates. By creating a content strategy can help you keep on top of your content and how often you share it. Creating regular content is a huge benefit to driving more traffic to your site and improving that all important SEO.

You can include content about, design, creativity, and technical skills but the key is to prioritise where and when is the right time to use the content to ensure you are being effective with your content.

3. Understanding the audience

No matter how large your audience is, there will be a variety of people who all look for certain content in different ways and this can be hard to share the right type of content. To create a better understanding of what they are looking for, will help you to create content that really interests them. Do your market research and analyse their interests by looking on their social media – what things are they sharing or liking? What type of accounts do they follow? See what days or times are most popular to engage with people? Simple tips like this should help with exactly why they are reading your content.

From doing this you will engage with them on a better level and realise the best formats to do this, such as social media, blog posts, podcasts, and website articles. Whichever way you are sharing your content, make sure it is delivering value, insight, and solutions.

4. Measuring your achievements

Is analysing metrics in your strategy? Without looking at the metrics you will not see how successful your content has been. Look at software like Google Analytics to monitor your posts, traffic flow surrounding your content, the domain authority, your email marketing, and social media posts.

Imagine if your post becomes an overnight success? If you are not checking on these metrics, it could be weeks before you knew how successful it had become and you would be missing out on an opportunity to gain this traction across the rest of your content. Setting yourself targets whether this is the number of followers, monetary value or increase in web site traffic, this is an effective way to track your progress and use these metrics effectively.

5. Choosing the right platforms

Lastly, now you have a better understanding of your audience, the formats in which to post and how often, you need the right platform to post on. With thousands of marketing channels and platforms available, it is important to focus ones that best connect you with your audience.

Take time to understand which platform would be most suited to your target audiences, if you publish on the wrong platform, they will never get to enjoy the content you have created for them.

Although there are many ways and channels to do this, the most effective is to promote your content using paid digital advertising via social media, reputable industry publications and other online platforms that organically grow traffic.

Some of these content marketing challenges may not be the easiest to overcome but by allowing some time each week to focus on these aspects, the success will show in those metrics you are now monitoring!

Brand Awareness in Marketing

Brand awareness is the recognition of a brand or business by its name, logo, or any other defining features. Being able to recognise a brand or business by these features boosts a brand above its competitiors. Brand awareness can be considered the first step of the customer journey, if customers are aware of your brand or products, they are more likely to buy into them.

By elevating your brand awareness, it can enable you to learn different ways to grow your business and its success. There are 3 things you ideally want your customer to know or recognise:

  • Your brand name
  • The products or services you are offering
  • The attribute that puts you above your competitors

To create your brand awareness campaign and achieve these three points, you need to be giving informed and consistent communication to your customers. Firstly, you need to know what kind of awareness your brand already has before you can start work on improving it. Are you a brand-new business? Or have been around a little while and have some kind of following (even if it is small)?

To give you an indication of this you can look at things like your social media accounts and any way that you communicate to your customers: –

  • Your mailing list — how many people have signed up to receive communications from you
  • Your social media — how many people follow you on social networks like Facebook and Instagram
  • Social listening — how many people are talking about your brand online
  • Your website hits — how many unique visitors you get to your site each month
  • Your search data — how many people search for your brand name in Google and other search engines.

These are all measurable aspects so it doesn’t matter where you are starting from, once you have improved your brand awareness, you will be able to see the results in these figures. On your brand awareness journey, assess your starting point and think about the following methods and how you can implement these into your business, if you don’t already:

  1. Use guest posting sites to spread your content – guest posting is the process of writing and pitching blog posts for another publication. You can publish your content on someone’s blog and add links back to your brand. There are many sites out there that will host your content, so it is best to make a note of which platforms specialise in which industries and have the audiences that you are looking for. Sites like Neil Patel, AI Guest Posts and My Blog Guest have great sites to begin your guest posting.
  2. Look at your social media presence – make sure you are maximising content on your social media for the following you already have. Are you making the most of these followers? It is important to post good, shareable content with good graphics. If you post incentives for them to tag a friend or share to their stories – this is an organic way of increasing your brand awareness.
  3. Develop a voice for your brand – whatever angle you are going to resonate whether it be, funny, emotional, smart, or sentimental, it is imperative that your stick to a particular style for your customers to trust in the brand.
  4. Start a podcast – podcasts are a great type of marketing and are now very popular. They can give great insight into a brand and allows the customer to see what they are buying into. The more value you can add to their lives, no matter what channel, the more likely they are to invest time and money with your brand.
  5. Take part in brand partnerships – collaborating with other brands can be a great way to introduce yourself to a new audience and if you have the same values as the other company, their customers are sure to be interested in you too! This is beneficial for both parties and builds trust with both customer bases.
  6. Give something away for free – entice your audience in by engaging with a competition. This could be encouraging them to share your website or post with friends, or even a freebie for someone. Bringing in the communication and interest of customers, will bring in more interest than the price of giving 1 product or service for free. 

By investing time in your brand awareness, you will create an established brand that will meet the needs of your customers and more importantly keep them interested. By doing it in stages makes it a  simple process to achieving a great brand, and remember you don’t have to do it alone – make it easier and more effective by using tools like AI Guest Posts, social media analytics, podcasts and collaborations with other brands!

The Types of Content Marketing

Content marketing is the creation of information and content and how this can be shared across different materials and formats, such as videos, blog and social media. The main idea is to entertain or inform the audience, whilst delivering a business goal. Here is an example of some of the variety of content marketing that is used across different businesses:

  • Blogging
  • Video
  • Podcasting
  • Infographics
  • Email
  • Visual content
  • E-books
  • Newspapers
  • Presentations
  • Quizzes’/tools
  • Checklists
  • Courses
  • Webinars
  • Free apps
  • Social media posts

When thinking of content marketing, the two most popular ways, which have grown hugely, are blogging and podcasts. The statistics for blogging have increased globally, but in the U.S. the number of bloggers between 2014-2020 increased by 10 million!! Similarly, the global growth for podcasting is expected to increase by 31% for 2028. With huge markets like these, is it understandable how content marketing has become so varied and can appeal to larger audiences.

Here is a more in depth look at some of the most popular types of content marketing:

Blogging

After being around for such a long time, blogging still accounts for a large percentage of the content marketing that is out there. With most blogs being written about products or services relating to a business, it is easy to see the results made from creating the blog and why they are so popular. Alongside this, blogs also carry a non-expensive price tag – ideal for small businesses or those on a tight budget. You can find free options or choose platforms to post your blog that you know will reach a much larger audience.

Blogs are also a great form of content marketing to use whether your business is small or large. If you have a small business and you begin posting a blog, this will entice the following you are looking for or alternatively, if you are an established business, the personal touch of a blog will add a genuine nature to your business and show your audience you are a trustworthy brand.

Social Media

Like blogging, social media is also huge in the content marketing industry. There are now so many different channels to engage with your audience, and this element does set social media apart from other types of marketing. By creating a social media post, the ideal result is to be seen and engage with your audience with an almost instant reaction or feedback from them.

Like blogging, this is also does not take much funding, unless you are looking to push this further and track your results and analytics. By tracking the results on your social media content, you will be able to see what is working and generating the most traffic to your site.

Podcasts

With podcasts, the initial cost of equipment and set up is a little more to take on than blogging but the potential audience for this could be huge. It is important to plan what you are going to say in your podcast to make sure it is not just ‘off the cuff’ and meets the reason of why you are doing the podcast. After all, the main aim of the podcast is to raise awareness of your brand and target those areas that are harder to reach with other types of content marketing.

Like with social media, there are lots of celebrities who have also joined the world of podcasting as a way of creating a relationship with their fan, just like businesses can do with clients. Podcasts can be found on many popular apps like iTunes, Spotify, and many radios stations and websites. They are convenient for people to listen to on the move, and they can do this at any time.

Conclusion

Whichever type of content marketing you choose for your business, remember you need to create a clear and well-documented plan. When creating your content marketing strategy, you should:

  • Consider who your target audience is
  • Define your brands identity
  • Understand your buyers’ journey
  • Know the benefits of your products and services
  • Identify measurable goals
  • Create an action plan

Creating a content marketing strategy sounds like a daunting task, however if it’s done right, there is no reason why you shouldn’t start seeing some immediate results!

The Benefits of Regular Article Creation

Article creation is the process of how articles are started, titled, written and developed, and is a key component to any content marketing. Planning an article before it is written helps decide whether the content you are about to write is going to be beneficial to your readers. It needs to be relevant to its audience and grab their attention from the masses of other sources now online. Article creation gives you the opportunity to attract new customers seeking information on a particular topic relating to your work or business, or alternatively help you know how to reach out to those new customers.

All successful marketing strategies include good content marketing which is reflected in their article creation. By doing this regularly enables you to connect with exactly what your readers are looking for at every stage in the engagement process. If you can capture their attention throughout, it will build a strong relationship between you and your audience, and they will trust your content or business above your competitors.

The great thing about article creation is that whatever you put into it, you should get out. If you have taken the right steps in your planning this will show in your results. By regularly creating content you are ensuring that you are staying ahead of any competitors, but the main online benefits of doing this are ultimately to:

  • Both attract new audiences and maintain your current reach
  • Increase traffic to your website
  • Improve SEO and your website rankings
  • Learn more about the type of content you are providing and develop your work

To achieve the above benefits, try to keep in mind your target audience whilst working on each aspect of your marketing. As we know, marketing is not just about written articles, it can be across social media, website advertising, paid posts and much more. These types of platforms are continually growing to be successful with the amount of people who use social media that is only makes sense to spread the marketing across these areas too. When doing your content marketing is it equally important to include Regular article creation on these platforms too. It is all about being seen on social media so scheduling good content ready to post on a regular basis is a good step to keep your audience engaged.

Whilst writing across this range of media, try and use specific keywords in each article to keep your targeted topics similar. In turn this will improve your SEO and maximise your exposure in organic search results. This content you put out to your audience could be the first stage of them buying into your product. It is a good ideal to monitor these keywords and trial them for an amount of time before replacing them with some other keywords and seeing which is most effective with your audience.

If you are struggling with this aspect there are many useful online tools that can assist you in everything from your article creation to complete marketing strategy. Sites like SEMrush have many useful templates and tools to get all of your ideas together and help with article creation.

How to Build an Effective Guest Blogging Strategy?

From past success of guest blogging, we are aware that there are lots of benefits to it and as there are so many different aspects that can help you improve your content, to assess where to publish your posts, and increase your traffic through backlinks, it is a good idea to collate these together and develop a strategy to do this easily and effectively.

It is not easy to acquire guest blogging opportunities, especially as more and more professionals and companies are entering the world of content. So how can we navigate this crowded field more effectively? Look at the following steps and see if you can implement these into your own guest blogging strategy:

Market Research

Content marketing research is the best place to start. Identify your audience you are aiming for and spend time learning what content they are most interested in. You can do this via multiple sources from; articles, reports and surveys to social media and what posts they are engaging with and sharing. This is the time to establish exactly what your audience will want from reading your content and will allow yourself to ask questions like, which topics concern them the most? What are they looking for? This will in turn help you to understand what content to include in your own work going forward.

Set your goals for your guest blogging

Once your market research is finished, you can then begin to set goals such as:

  • Raise awareness and recognition of your work
  • Improve SEO through connections you have made
  • Building quality backlinks to your websites
  • Drive more traffic to your site and get more leads and then sales
  • Become one of the leaders in your industry with brand authority
  • Increase the number of newsletter subscribers or social media followers

Find opportunities

With your research done and your goals set, you now need a platform to publish your content. It is important to find the right platform for this and think about relevancy, is your content going to be relevant to the website, and generate the right kind of traffic? The engagement of the site, you don’t want to put your content on a site with a low domain authority. There are many platforms that you can find which host multiple brands to make it easy to find a website relevant to your content and good DA’s. If you find a good site but it isn’t relevant to your content right now, create yourself a database of sites and take a note of it – it could be useful for future content.

Write your guest blog

Now you are ready to write your blog. Think about all the research you have done to get to this point and zone into this when writing your title and the keywords to include. Keywords are an important part of your content as this is what will make the difference between good and bad SEO. Good SEO will lead to a positive result in SERP. For your piece to generate traffic and be at the top of the search engine results you will need to include those keywords!

A good way to also boost your SEO is also through link building. Carefully choose the links that you are linking to and ensure they are valid and relevant sites. By adding these links, it will boost your SEO and the brand you link to.

Share and track your content

Once your content is complete and you are happy with the following aspects:

  • keywords
  • links
  • the style of your piece
  • uploaded to your chosen site
  • you can track this progress

It is then time to watch your results happen. Keep records of your traffic and leads and see how effective everything you have done up until this point has been. One of the main aims of guest blogging is to reach new audiences and expand your audience, so keep an eye on if this is working!

Why Guest Posting should be a part of your PR Strategy?

There are many different PR processes that can help you monitor and oversee simple communications, but it doesn’t need to be made difficult. If you plan and maintain the basic idea that PR is about keeping a healthy relationship between the clients and the business they are involved with, then it should run smoothly. The main aim being to a hold a mutually beneficial relationship, opening business opportunities to each other.

Social media communications are now a huge topic to include in your PR strategy, and using socials correctly can promote a business’s reputation. Gaining positive outreaching via social media is an easy result but how far can this be pushed? According to ‘Digital Marketing Institute’ there are now 4.2 billion people across the globe who use social media. So, companies are of course delving into all aspects of social media to see how this communication can be pushed further and reach this potentially vast audience. There is a lot to think about, like how social media strongly connects with certain industries and markets, to how many people can be reached and to what countries around the world? The potential is clearly huge!

There are now many tactics across social media to generate interest and keep the communication piece going. Connecting with competitors, clients and subscribers is a good method to build your network. However, another way to do this is by collaborating with social media influencers. Many of these influencers tend to have a massive following and are not called influencers for no reason. Consumers are now more influenced to buy a product if it’s recommended or used by a popular social media influencer, making for a great way to market your product.

But of course, it is not always easy to gain the following of a celebrity and create this relationship. Other ways to push this communication and connection to an audience is guest posting. This is an effective way you can reach varied new audiences that you would not normally connect with. Guest posting is also a two-way collaboration aiding both parties to create strong backlinks and to generate more traffic to their website, but also your content. The website you choose to house your content should be relevant to your work, business or audience to ensure you gain the most effective results. By choosing a trustworthy platform to upload your content, you can research their audience and statistics to make sure your guest posting will be reaching your desired audience. Find the right platform to collaborate with isn’t too difficult with sites like Ai Guest Posts who provide a platform with the choice of 12 brands to choose from so you are sure to find a suitable website for your content.

Social media communication is just one tiny section of what you can include in your PR strategy, but with 4.2 billion people all having access to social media, it seems like a pretty good place to start. Start making those social media connections and uploading your guest posts and watch your web traffic rise!

How to Make Quality Content for your Blog?

Would you like to write the most engaging and gripping content? As the internet grows, it seems so does the amount of competition. We are all looking for ways to stand out from the rest of the internet and grab the attention of our desired audience. Although it is not the easiest task to achieve great, quality content, it will be the best way to grab the right attention! With the growth of the internet and accessible online sources, this can be used to our advantage and help find ways to use and implement features into own our content. Quality is not about how many posts are shared, but the characteristics and style of your content.

When trying to achieve quality content, an important thing to consider is to make sure to write for your readers. Make sure the vocabulary you are using, and style of the piece is meant for your desired audience. Keep in mind that the readers will be using your article to find out information, so be educational but try to keep it simple so the piece is useful for them. If you were the audience, how effective would you find it?

Doing some content marketing research before you begin writing could help stay true to the intended readers and find out specifically what they are looking for. This will not only help initially, with aiming your content in the right direction but to use the content marketing research continuously will really be key to the success. Make a habit of returning to the key points and ensure it contains all the aspects you think are essential for the readers to take away from your content.

Another thing to consider is the way you connect with the audience, be trustworthy. By creating a relationship with your audience, they are more likely to gain trust in what you are saying and source your content in the future. Gaining this audience is very important but again, it is keeping them interested. Your audience will value your content if it is accurate and up to date. No one wants to read old or fake information and become confused from what they are reading. This could have a negative result in loosing the attention of the audience you have worked hard to create. Be transparent and this will maintain customer loyalty and you will be able to determine how good your content is by the reactions to it. Look out for the following type of activity:

  • Is it being shared on social media?
  • Has it generated more sales?
  • Is your web traffic higher?
  • Is your Google rank higher?

Monitoring these can also work well as a useful tool alongside social media. It can be effective to continue creating strong bonds with your audience and is a fantastic way of connecting to new people who you would not usually be in your reach. Different social media platforms are increasing the type of content you can now post. Being able to upload screenshots, charts, images, and videos gives a large diversity to your posts and enhancing the element of engagement to your audience. It also shows that you are giving value by looking at lots of different sources to present your information. There are many different marketing techniques, including guest posting, that can also aid this progress within your work.

By joining all the aspects we have discussed to create good quality content, will hopefully cement your authority within your niche and boost your content in exactly the direction you would like.