The Types of Content Marketing

Content marketing is the creation of information and content and how this can be shared across different materials and formats, such as videos, blog and social media. The main idea is to entertain or inform the audience, whilst delivering a business goal. Here is an example of some of the variety of content marketing that is used across different businesses:

  • Blogging
  • Video
  • Podcasting
  • Infographics
  • Email
  • Visual content
  • E-books
  • Newspapers
  • Presentations
  • Quizzes’/tools
  • Checklists
  • Courses
  • Webinars
  • Free apps
  • Social media posts

When thinking of content marketing, the two most popular ways, which have grown hugely, are blogging and podcasts. The statistics for blogging have increased globally, but in the U.S. the number of bloggers between 2014-2020 increased by 10 million!! Similarly, the global growth for podcasting is expected to increase by 31% for 2028. With huge markets like these, is it understandable how content marketing has become so varied and can appeal to larger audiences.

Here is a more in depth look at some of the most popular types of content marketing:

Blogging

After being around for such a long time, blogging still accounts for a large percentage of the content marketing that is out there. With most blogs being written about products or services relating to a business, it is easy to see the results made from creating the blog and why they are so popular. Alongside this, blogs also carry a non-expensive price tag – ideal for small businesses or those on a tight budget. You can find free options or choose platforms to post your blog that you know will reach a much larger audience.

Blogs are also a great form of content marketing to use whether your business is small or large. If you have a small business and you begin posting a blog, this will entice the following you are looking for or alternatively, if you are an established business, the personal touch of a blog will add a genuine nature to your business and show your audience you are a trustworthy brand.

Social Media

Like blogging, social media is also huge in the content marketing industry. There are now so many different channels to engage with your audience, and this element does set social media apart from other types of marketing. By creating a social media post, the ideal result is to be seen and engage with your audience with an almost instant reaction or feedback from them.

Like blogging, this is also does not take much funding, unless you are looking to push this further and track your results and analytics. By tracking the results on your social media content, you will be able to see what is working and generating the most traffic to your site.

Podcasts

With podcasts, the initial cost of equipment and set up is a little more to take on than blogging but the potential audience for this could be huge. It is important to plan what you are going to say in your podcast to make sure it is not just ‘off the cuff’ and meets the reason of why you are doing the podcast. After all, the main aim of the podcast is to raise awareness of your brand and target those areas that are harder to reach with other types of content marketing.

Like with social media, there are lots of celebrities who have also joined the world of podcasting as a way of creating a relationship with their fan, just like businesses can do with clients. Podcasts can be found on many popular apps like iTunes, Spotify, and many radios stations and websites. They are convenient for people to listen to on the move, and they can do this at any time.

Conclusion

Whichever type of content marketing you choose for your business, remember you need to create a clear and well-documented plan. When creating your content marketing strategy, you should:

  • Consider who your target audience is
  • Define your brands identity
  • Understand your buyers’ journey
  • Know the benefits of your products and services
  • Identify measurable goals
  • Create an action plan

Creating a content marketing strategy sounds like a daunting task, however if it’s done right, there is no reason why you shouldn’t start seeing some immediate results!

The Benefits of Regular Article Creation

Article creation is the process of how articles are started, titled, written and developed, and is a key component to any content marketing. Planning an article before it is written helps decide whether the content you are about to write is going to be beneficial to your readers. It needs to be relevant to its audience and grab their attention from the masses of other sources now online. Article creation gives you the opportunity to attract new customers seeking information on a particular topic relating to your work or business, or alternatively help you know how to reach out to those new customers.

All successful marketing strategies include good content marketing which is reflected in their article creation. By doing this regularly enables you to connect with exactly what your readers are looking for at every stage in the engagement process. If you can capture their attention throughout, it will build a strong relationship between you and your audience, and they will trust your content or business above your competitors.

The great thing about article creation is that whatever you put into it, you should get out. If you have taken the right steps in your planning this will show in your results. By regularly creating content you are ensuring that you are staying ahead of any competitors, but the main online benefits of doing this are ultimately to:

  • Both attract new audiences and maintain your current reach
  • Increase traffic to your website
  • Improve SEO and your website rankings
  • Learn more about the type of content you are providing and develop your work

To achieve the above benefits, try to keep in mind your target audience whilst working on each aspect of your marketing. As we know, marketing is not just about written articles, it can be across social media, website advertising, paid posts and much more. These types of platforms are continually growing to be successful with the amount of people who use social media that is only makes sense to spread the marketing across these areas too. When doing your content marketing is it equally important to include Regular article creation on these platforms too. It is all about being seen on social media so scheduling good content ready to post on a regular basis is a good step to keep your audience engaged.

Whilst writing across this range of media, try and use specific keywords in each article to keep your targeted topics similar. In turn this will improve your SEO and maximise your exposure in organic search results. This content you put out to your audience could be the first stage of them buying into your product. It is a good ideal to monitor these keywords and trial them for an amount of time before replacing them with some other keywords and seeing which is most effective with your audience.

If you are struggling with this aspect there are many useful online tools that can assist you in everything from your article creation to complete marketing strategy. Sites like SEMrush have many useful templates and tools to get all of your ideas together and help with article creation.

How to Build an Effective Guest Blogging Strategy?

From past success of guest blogging, we are aware that there are lots of benefits to it and as there are so many different aspects that can help you improve your content, to assess where to publish your posts, and increase your traffic through backlinks, it is a good idea to collate these together and develop a strategy to do this easily and effectively.

It is not easy to acquire guest blogging opportunities, especially as more and more professionals and companies are entering the world of content. So how can we navigate this crowded field more effectively? Look at the following steps and see if you can implement these into your own guest blogging strategy:

Market Research

Content marketing research is the best place to start. Identify your audience you are aiming for and spend time learning what content they are most interested in. You can do this via multiple sources from; articles, reports and surveys to social media and what posts they are engaging with and sharing. This is the time to establish exactly what your audience will want from reading your content and will allow yourself to ask questions like, which topics concern them the most? What are they looking for? This will in turn help you to understand what content to include in your own work going forward.

Set your goals for your guest blogging

Once your market research is finished, you can then begin to set goals such as:

  • Raise awareness and recognition of your work
  • Improve SEO through connections you have made
  • Building quality backlinks to your websites
  • Drive more traffic to your site and get more leads and then sales
  • Become one of the leaders in your industry with brand authority
  • Increase the number of newsletter subscribers or social media followers

Find opportunities

With your research done and your goals set, you now need a platform to publish your content. It is important to find the right platform for this and think about relevancy, is your content going to be relevant to the website, and generate the right kind of traffic? The engagement of the site, you don’t want to put your content on a site with a low domain authority. There are many platforms that you can find which host multiple brands to make it easy to find a website relevant to your content and good DA’s. If you find a good site but it isn’t relevant to your content right now, create yourself a database of sites and take a note of it – it could be useful for future content.

Write your guest blog

Now you are ready to write your blog. Think about all the research you have done to get to this point and zone into this when writing your title and the keywords to include. Keywords are an important part of your content as this is what will make the difference between good and bad SEO. Good SEO will lead to a positive result in SERP. For your piece to generate traffic and be at the top of the search engine results you will need to include those keywords!

A good way to also boost your SEO is also through link building. Carefully choose the links that you are linking to and ensure they are valid and relevant sites. By adding these links, it will boost your SEO and the brand you link to.

Share and track your content

Once your content is complete and you are happy with the following aspects:

  • keywords
  • links
  • the style of your piece
  • uploaded to your chosen site
  • you can track this progress

It is then time to watch your results happen. Keep records of your traffic and leads and see how effective everything you have done up until this point has been. One of the main aims of guest blogging is to reach new audiences and expand your audience, so keep an eye on if this is working!

Planning for Peaks: How Can Technology Play a Vital Role? 

Retail is always one step ahead and that doesn’t just the physical stores – planning for peaks is at the front of every online retailer’s mind too. Whether that’s strengthening your ad strategies, preparing for product launches or being smart about inventory. 

It all comes down to staying productive and preparing for the upcoming busy season. Tech plays a vital role in this, ensuring you can offer the best service for customers – from their first website visit, right down to last mile delivery. 

In stores this is obviously key but online it is so much more competitive. The competition online starts with exposure to your business and making sure you are the first they have seen! It is important to make sure you are seen before the rest of your competitiors and expanding your online exposure as much as possible. With shoppers becoming less brand loyal online and opting for retailers that can offer the smoothest service and best delivery options, it’s more important than ever to plan out and anticipate customer journey from the very beginning and getting your products out there. 

The beauty of being online is that there are many ways you can market and advertise your product to your audience. Things like Google Ads, Social Media campaigns and Guest posts can all help to gain the all important exposure before the crowds, or clicks rush in.

Amazon Prime Day 

Amazon Prime Day is taking place as we speak, so although you might be prepared in terms of the stock, if you’re a seller in this space, there are still a few marketing tactics you can use to boost sales. 

One of the best ways to encourage purchases is to educate your customers and provide tips around shopping for the two-day extravaganza. Many customers are not aware that they can create personalised deal updates on Amazon – they simply go onto the Prime Day 2022 page and create deal updates for the items they want to follow on there. 

On top of summer, sales are bound to be better when this annual event rolls around at the same time for sellers. One of the most common complaints from stockists is having to manually look through full lists of orders to determine what’s on back order and what stock availability looks like. Having somewhere to digitally store this information and create a centralised list can really help with prioritising inventory levels. Here’s where tech, once again, can literally save the day! 

Christmas in July! 

One of the scary thoughts of peak season for many online retailers is the reminder that Christmas prep needs to start as early as July in order to keep up with an influx of sales. This is almost always a less daunting thought when there is a streamlined fulfilment process in place. 

Many retailers opt for an Order Management System , allowing for the continuous tracking and active monitoring of purchases and inventory levels. This ensures the fulfilment process runs smoothly and in turn, so does the customer journey. Not only does this allow you to process orders faster during the busiest periods, but it also removes the risk of the sometimes costly human admin errors that can come naturally when there’s high demand. 

Opening up conversations around Christmas can also be helpful, especially if you have larger recurring customers and contracts. Discussing the peak season allows you to plot and plan, formulating your distribution strategy ahead of schedule. 

This, along with having the right tech in place for when one of the busiest periods of the year hits, allows you to streamline orders and reduce errors. Most importantly, tech enables you to maximise the opportunity that surrounds this peak period, so you don’t end up with dead stock or the inability to fulfil orders. 

Summer sales strategy 

Summer is in full swing, and things are already hotting up for many online retailers. Consider packaging up products with summer in mind when thinking about your strategy plan. Certain products such as sunglasses, fans and sportswear, naturally seem more appealing in the hotter months. Put these particular items at the front and centre of your marketing efforts and across your website. It can help to list items under certain themes such as summer, much like Amazon does when it comes to peak periods. 

Thinking about your customer journey is also key throughout the summer months. Shopping experiences should be hassle-free and so should getting in touch with retailers. Research suggests that 40% of survey respondents said that they are happy to be contacted by chatbots when seeking help online. Deploying a chatbot strategy could be key to maximising your time when it comes to responding to common questions, where customers are also looking for efficiency so they can enjoy the great outdoors!

Following this, it’s the picking, packing and shipping processes involved in summer fulfilment that should be handled with care. Technologies available such as order management software, ensures users are alerted in real-time when a new order comes in and, information will automatically be sent to warehouse operatives – allowing them to pick and pack the order as quickly and as accurately as possible.

Black Friday 

Black Friday, also known as Cyber Week, is one of the most anticipated sales periods for online retailers. Having your ecommerce store set up for an influx of sales this November should be a top priority that you’re already starting to think about. 

One of the things that is helpful to do early on, is getting as many customer reviews and testimonials on site by the time this busy period rolls around. Purchase decisions are often made by reading through other user experiences. Customers have lots of sites to choose from when it comes to Black Friday sales and this is a great way to educate them and support them with purchase decisions. 

Another top tip is to always have a range of payment methods available on site, so that you can reach a wider range of people when it comes to potential sales. You should also have strong delivery options and an easy returns policy, so that customers can purchase with ease. 

Implementing a multi-courier strategy, rather than working with a sole courier will allow eCommerce businesses to offer more flexibility and options. Using more than one dedicated courier will also help to keep costs down. 

If you opt to implement an order management system with pre-built courier integrations, then working with multiple couriers won’t even add to your admin burden. These pre-built integrations seamlessly connect with all the data within your platform, allowing it to automatically select the best courier for the job, based on rules you define (delivery date, product value, delivery location etc.) 

Post-Covid service levels in peak seasons

Covid-19 had big impacts on order management, fulfilment and delivery processes  across the world but now customers are no longer accepting Covid-19 as an excuse for late delivery. Poor customer service and a general lack of efficiency in the order process are not so widely tolerated. Post-Covid-19, shoppers are now spending less online but demanding better service when they do. According to a new study, two-thirds said they had noticed an increase in customer service problems at point of purchase and/or delivery since the pandemic began. 

Peak sale periods are a real test on how effective a retailer’s order management and warehouse management systems are in meeting the high demands of customers. This is something that is crucial for retailers to get right, with 63% of customers stating poor delivery would stop them returning to a company. 

Implementing technology such as a consolidated order management system can help retailers handle an increase in order demand, whether that’s supporting warehouse employees, or customer service teams during seasonal peaks. A sound order management system provides real-time data and displays achievable KPI’s, therefore reducing any errors and miscommunication in times where demand is high and retailers have to act quickly.

5 Ways to Boost Content and Promote Your Blog in 2022

Take a look at our 5 tips that are sure to help grow the amount of traffic coming to your site and elevate your blog to where you want it to be!

Content Marketing Research –

Starting with some quality content marketing research, that is relevant to the current market will be helpful to all aspects of your work. With so many tools readily available at our fingertips, doing some content marketing has never been more accessible. This type of research is all about what audience your content is aimed at, and if this is relevant to them. Tools like social media insights, Google Analytics, and the social media pages themselves are all extremely helpful in finding out more information about your audience. By doing this you will know if your content is aimed in the right direction and includes topics that will keep them interested and engaged.

Link Building –

Link building is a great way to naturally add content which will boost the value of the article and prove to readers the authenticity of the brand. There are many ways to insert links into your content. You can put other people’s links into your work and yours in theirs, known as a link exchange. This method of using links is a way to widen your exposure to different industries and platforms you would not usually reach. There are also do-follow and no-follow links which can work in a similar and effective way to boost your content. A do-follow link is wherever you decide to place that link, it will go back to your site, meaning that you build a stronger presence on search engines. Alternatively, a no-follow link is something that links to a page relevant to the article but does not count towards rankings and SERP’s.

Build a Relationship with Your Readers –

Building rapport with your readers is a great way to keep them interested. If you can accumulate a loyal audience base who are genuinely interested in your work, they can ultimately be the key to help promote your work and elevate it to the next level. By giving your audience things like polls and surveys to complete will give you a better understanding of what they are looking for. Listening to their feedback will help you enhance and develop your work for success in the future. You can also try and create off-site relationships with other bloggers and businesses, through channels like social media.

Share Your Blog on Social Media –

Being in 2022, we are at an all-time high on social media, so why not use this to help you? Sharing your blogs and different kinds of work on social media is a great way to gain exposure quickly. Especially when using some of the tools previously mentioned, like strong backlinks and content marketing research. Simple things like sharing articles that interest you and using relevant hashtags can also be a big factor in promoting your content. Try and take some time to engage in other competitiors work and social media and share theirs too – they are then more than likely to return the favour.

Guest post on blogs –

Guest posts and blogging are another a way to increase traffic to your content and place higher in the ranks. Guest posts are a beneficial exchange for those who are supplying either the article or the site. It is a great way to introduce new content to your existing blog, or if you are supplying the article then it is very effective for expanding your exposure and reaching new audiences. Doing this will validate the nature of your content and give you authority across your industry. If you need help to find sites which allow guest posts, there are many platforms like AI Guest Posts that have lots of brand sites to choose from. There is usually a good range of coverage across different industries and regions, so you are sure to find something which suits your content.

What is Guest Blogging?

One of the ways to promote your personal or corporate brands is through guest blogging, also known as guest posting. This is a content marketing tactic that involves writing and publishing articles for other websites. Although personal blogging has been around for quite some time, guest blogging is a method which has become progressively more popular to expand a business’s reach and to generate more traffic to their site. It is common for guest bloggers to write on similar blogs to their industry to be relevant and more effective. It can now be seen as a necessary tool in giving opportunities to engage a new, fresh audience and enhance social media presence.

With many aspects in life now taking a strong digital turn, online presence for businesses has never been more important. You must be seen to be heard. With guest blogging allowing you to reach your desired audiences and build on your exposure across new fields, it is important to show that you are providing a credible source for your audience.

The aim of guest blogging is to direct traffic back to your site, it is an effective way to both raise awareness and build authority within your niche. You can do this by improving that all-important SEO. SEO or ‘search engine optimizer’ is the processes used to organically improve the visibility of your sites when someone searches for it. An essential factor of SEO that can be included in your article are quality backlinks. Including different types of links that can be naturally added into your content will boost the value of the article and prove to readers that your article is genuine. If you are struggling to create quality backlinks there are many sites which can help you understand about links and help generate them such as: Semrush and Moz. One tip to make this successful is to keep them up to date with current issues and good links that are natural and come from high quality, relevant sites. 

By creating good SEO, this then coincides with a positive effect to the domain authority of your site too. The more quality content that is published by your brand, the more its audience will trust your site and remain interested. As a result of these key guest blogging features, your name and business will become more established to its relevant audience, making you reputable to others and possibly develop great relationships with contacts in your industry.

Guest blogging is a mutually beneficial exchange between the writer of the article, who gains exposure, but also to the site publishing the article. It enables fresh new content brought into their site, keeping their readers engaged with a constant stream of new content available. The first step in guest blogging is to choose the best site that is going to work for you, taking into consideration the target audience of the site and research so you know exactly what their niche is. Analyse any posting guidelines to ensure they match with what you are looking for and likewise, they will accept your content to match their brand. Platforms like AI Guest Posts are a good way of finding sites which welcome posts and they have lots of brand sites to choose from, covering a range of industries so you are sure to find something which suits your content. These types of exchanges are now something which is working for people across all fields, helping to navigate through different realms of business, one post at a time.

How do I Drive More Traffic to my Website?

6 proven ways to increase website traffic

1.Content, content, content!

I’m sure you will have heard many a time that ‘content is king’! It really is when it comes to attracting visitors to your website. If your site does not contain a blog consider adding this in, the more content your site has the more content available for Google (and other search engines) to index. Your written content should be relevant to your target audience, factual and interesting and ideally articles should be 500 words minimum (for Google indexing purposes). Ensure you are consistent and realistic with the number of pieces you can add to your blog, if one-piece a week is manageable be consistent, post every week.

2. Monitor page speed

Regularly check your various web pages to ensure they are not slow in loading. If any pages on your site are slow to load to a user, you are likely to lose that that visitor and you have an increased chance of them not returning. The faster the page loads, the better!

3. Ensure your webpage is mobile responsive

Today for many websites more visitors reach them via mobile than via a desktop computer or laptop. Ensure that each page loads correctly and can be easily read on a mobile, otherwise users will leave and quite likely not return.

4. Utilise social media

Having a social media page on relevant platforms is important for many businesses. It’s a great place to share your content, details of your products and services and pick up more customers when searching for your firm or services on Google or other search engines. Ensure your social media pages are populated and up to date with things like opening times, your web address, contact details etc. Its also a great place to engage with your customers. On Facebook for example customers can review and recommend your business, encourage your customers to do just that.

5. Link Building, via guest posts

Link Building plays an important role in driving organic traffic via search engines. When you write a piece share it with third parties and be sure to link back to your website, this may be your home page or a specific page within your website. There are a number of businesses that will share your content containing your links on their sites. AI Guest Posts charges a small fee to share your content across a portfolio of 12 brand websites, with prices starting from just £70. Link building is considered by many to be a major part of their marketing strategy.

6. Send newsletters

If you have a database of customers for whom you have an email account, ask them if they would like to opt-in to receive your regular newsletter. If they are engaged in your products and services, it is likely they will be happy to opt-in. Email newsletters are a great way to engage with your customers to detail any changes in your services or offering (perhaps a new website with new functions or any major change in service such as free postage on orders over £50), with offers to entice them back to you or perhaps to gain their feedback on your service.