5 Tips on How to Improve Your SEO Profile Through Backlinks

Improving your SEO profile through backlinks is a crucial aspect of a successful SEO content strategy. Backlinks are one of the most powerful tools in SEO. They help increase your site’s authority and drive organic traffic. Here are we look into five tips on how to effectively boost your SEO profile through backlinks.

1. Leverage SEO Guest Posts

SEO guest posts are an excellent way to gain high-quality backlinks. By writing articles for reputable websites in your niche, you can include links back to your site. To make an SEO guest post you can…

Identify High-Authority Sites: Look for websites with high domain authority and relevance to your industry.

Create Valuable Content: Write informative and engaging articles that provide real value to the readers.

Include Natural Links: Ensure that your backlinks fit naturally within the content and are relevant to the topic.

2. Utilise a Link Building Service

A link building service can save you time and effort by handling the process of acquiring backlinks. These services have established relationships with websites and can secure high-quality links for you. When choosing a link building service, consider the track record of the service you have chosen to use and read client testimonials. Ensure they provide clear reports on the links they build. Opt for services that tailor their approach to your specific needs and industry as these will be more beneficial.

3. Develop a Comprehensive SEO Content Strategy

A well-planned SEO content strategy is essential for attracting backlinks naturally. Keep in mind the following aspects when creating your strategy:

Keyword Research: Identify relevant keywords and incorporate them into your content.

Quality Over Quantity: Focus on creating high-quality, informative, and shareable content.

Content Promotion: Actively promote your content on social media, forums, and through outreach to industry influencers.

4. Engage in Broken Link Building

Broken link building involves finding broken links on other websites and suggesting your content as a replacement. This method helps webmasters fix their broken links while earning you a backlink. To identify these, you can use tools like Ahrefs or SEMrush to identify broken links on relevant websites but ensure you have a piece of content that matches the context of the broken link. You can then contact the webmaster, informing them about the broken link and suggesting your content as a replacement.

5. Build Relationships with Influencers

Building relationships with industry influencers can lead to valuable backlink opportunities by using the following methods:

Engage on Social Media: Follow and interact with influencers on social media platforms.

Offer Value: Provide value by sharing their content, commenting on their posts, and offering your insights.

Collaborate: Propose collaborations, such as co-authored articles, interviews, or joint webinars.

By implementing these tips, you can significantly improve your SEO profile through backlinks. Leveraging SEO guest posts, utilising link building services, developing a comprehensive SEO content strategy, engaging in broken link building, and building relationships with influencers will help you establish a robust backlink profile and enhance your site’s authority. Start integrating these practices today and watch your SEO performance soar.

What Are the Benefits of Link Building Through Guest Posting?

In the SEO landscape, link building remains a crucial component of achieving higher search engine rankings. One of the most effective strategies for link building is guest posting. By leveraging a link building service through guest posting, businesses can reap numerous benefits. Here’s a closer look at why guest posting should be a key part of your SEO strategy.

1. Improved Search Engine Rankings

Guest posting allows you to acquire high-quality backlinks from authoritative websites. These backlinks signal to search engines that your site is credible and trustworthy, which can significantly improve your search engine rankings. A robust link building service will ensure that you’re getting backlinks from reputable sources, enhancing your site’s authority and visibility.

2. Increased Website Traffic

When you guest post on strong websites, you not only gain a high quality backlinks but also direct exposure to a new audience. Readers who find your content valuable are likely to visit your website, thereby increasing your site’s traffic. This influx of targeted visitors can lead to higher engagement rates and potentially more conversions.

3. Enhanced Brand Awareness and Credibility

Publishing well-crafted guest posts on reputable sites positions you as an authority in your industry. It builds your brand’s credibility and helps establish your presence in your niche. Readers begin to associate your brand with quality content, which can enhance your overall reputation.

4. Networking Opportunities

Guest posting opens doors to building relationships with other bloggers, influencers, and industry leaders. These connections can lead to future collaboration opportunities, such as co-authored posts, webinars, and more. Networking within your industry is invaluable for long-term growth and visibility.

5. Diverse Content Portfolio

Regularly guest posting on different platforms allows you to diversify your content portfolio. This diversity showcases your expertise on various topics and helps you reach a broader audience. It also provides more opportunities to engage with different segments of your target market.

6. SEO Benefits Beyond Link Building

While the primary goal is to obtain backlinks, guest posting offers additional SEO benefits. High-quality SEO guest posts can rank well, driving continuous traffic to your site. They also increase the chances of your content being shared on social media, further amplifying your reach.

Leveraging a Link Building Service

To maximise the benefits of guest posting, consider using a professional link building service. Services like AI Guest Posts specialise in creating and placing high-quality guest posts on authoritative sites. They handle the outreach, content creation, and publication processes, ensuring you get the best possible results without the hassle.

In conclusion, guest posting is a powerful link building strategy that offers numerous benefits, from improved search engine rankings to enhanced brand credibility. By utilising a link building service, you can streamline the process and achieve greater success in your SEO efforts.

For more information on how to get started with guest posting, visit AI Guest Posts.

Why Guest Posts are Crucial for Improving SEO?

In the ever-evolving landscape of digital marketing, staying ahead in search engine rankings is a critical goal for businesses and outreach. One proven strategy to enhance your site’s SEO is through guest posting. Here we have a look into why guest posts are essential for improving SEO and how they can help boost your online presence.

1. High-Quality Backlinks

One of the primary benefits of guest posting is acquiring high-quality backlinks. Search engines, like Google, consider backlinks as votes of confidence from one site to another. When you contribute a guest post to a reputable blog, you often get to include a link back to your site. These backlinks signal to search engines that your content is credible and valuable, which can improve your site’s authority and ranking.

How Backlinks Boost SEO:

Authority Transfer: Links from established sites transfer some of their authority to your site.

Crawling and Indexing: Backlinks help search engines discover your content faster.

Referral Traffic: Quality backlinks can drive direct traffic to your site.

2. Increased Visibility and Brand Awareness

Guest posting exposes your brand to a broader audience. By contributing to well-known blogs in your niche, you can reach potential customers who may not have encountered your brand otherwise. This increased visibility can lead to higher search volumes for your brand name, indirectly boosting your SEO.

Benefits of Increased Visibility:

Brand Recognition: Consistent guest posting helps establish your brand as a thought leader.

Audience Growth: Attract new followers and subscribers from the host blog’s audience.

Engagement: Higher visibility can lead to increased social media shares and interactions.

3. Networking Opportunities

Guest posting helps you build relationships with other bloggers, influencers, and industry experts. These relationships can lead to more guest posting opportunities, collaborative projects, and partnerships, all of which contribute to your SEO strategy.

Networking Advantages:

Future Collaborations: Partnerships can lead to co-created content and mutual backlinks.

Mentions and Shares: Networking can result in more social media mentions and shares.

Industry Insights: Stay updated with the latest trends and insights from industry peers.

4. Improved Domain Authority

Regular guest posting on authoritative sites can improve your domain authority. Domain authority is a metric that predicts how well a website will rank on search engine result pages (SERPs). Higher DA typically correlates with better search engine rankings.

Domain Authority Growth:

Consistent Backlinks: Ongoing guest posts build a steady stream of backlinks.

Trust and Credibility: Association with reputable sites enhances your site’s credibility.

Competitive Edge: Higher DA can help you outrank competitors in search results.


Guest posting is a powerful tool in the SEO arsenal. It provides high-quality backlinks, increases brand visibility, enhances your content portfolio, and boosts your domain authority. By strategically contributing guest posts to reputable blogs, you can significantly improve your site’s SEO, driving more organic traffic and establishing your brand as a leader in your industry.

Investing time and effort into guest posting not only enhances your search engine rankings but also builds a strong foundation for long-term digital marketing success. Start identifying relevant blogs in your niche, craft compelling content, and watch your SEO efforts pay off.

Understanding Anchor Texts in SEO

Across the internet, there are countless websites all heading in different directions, but the crucial element that holds them together in this digital realm, is the anchor text. In this blog post, we’ll delve into what an anchor text is, its significance, and how it influences the journey of web users and search engine crawlers currently.

What is Anchor Text?

Imagine you’re reading an article and you encounter a highlighted, clickable text within the content. That’s anchor text. It’s a visible, clickable text in a hyperlink that directs users to another webpage when clicked. Anchor text is often underlined and appears in a different colour to distinguish it from the surrounding text. It serves as a navigational signpost, guiding users to relevant destinations on the web.

Types of Anchor Text

Exact Match: When the anchor text precisely matches the keyword or phrase for which the linked page wants to rank (e.g., “best smartphones” linking to a page about top-rated smartphones).

Partial Match: The anchor text contains variations of the target keyword (e.g., “affordable smartphones” linking to the same page about top-rated smartphones).

Branded: Incorporates the brand name of the linked website (e.g., “Visit OpenAI” linking to the OpenAI homepage).

Naked URL: Uses the URL itself as the anchor text (e.g., “https://www.example.com” linking to the Example website).

Generic: A generic phrase like “click here” or “read more” serves as the anchor text.

Image: In some cases, images can also serve as anchors, although they lack textual content.

Significance of Anchor Text in SEO

Relevance and Context: Anchor text provides context to both users and search engines about the linked content’s topic. It helps search engines understand the relationship between the linked pages.

Ranking Signals: Search engines like Google use anchor text as one of the factors to determine a webpage’s relevance and authority for specific keywords. Quality anchor text from authoritative websites can positively impact a page’s SEO performance and rankings.

User Experience: Well-crafted anchor text enhances user experience by providing clear guidance and expectations about the linked content. It influences click-through rates and user engagement.

Link Building: Anchor text plays a crucial role in link building strategies. Websites strive to acquire backlinks with relevant and diverse anchor text to improve their SEO performance. With a guest post service, you will choose which link will go in the article and the anchor text featured will be the best fit for your link. The link will usually be linking back to the desired website of the company making the guest post.

Best Practices for Anchor Text Optimisation

Natural Language: Anchor text should flow naturally within the context of the surrounding content, avoiding keyword stuffing or unnatural phrasing.

Diversity: Maintain a diverse profile of anchor text types to appear more organic and avoid over-optimisation penalties from search engines.

Relevance: Ensure that the anchor text accurately reflects the linked content’s topic and provides value to users.

Quality Over Quantity: Prioritise acquiring backlinks from reputable websites with high domain authority rather than focusing solely on the quantity of links.

Monitor and Adjust: Regularly monitor the performance of anchor text links and adjust strategies based on analytics data and algorithm updates.


Anchor text serves as a vital connector in the vast web of interconnected information, guiding users and search engine crawlers to relevant destinations. Understanding its types, significance in SEO, and best practices for optimisation is essential for any website looking to navigate the digital currents successfully. By anchoring your content with well-crafted text links, you can chart a course towards improved visibility, credibility, and user engagement in the ever-evolving landscape of the internet.

5 Powerful Tools for Effective Link Building Strategies

Link building remains an integral aspect of any successful SEO strategy. In the vast digital landscape, securing quality backlinks can significantly boost your website’s authority, traffic, and search engine rankings. However, executing an effective link building campaign requires the right tools to streamline the process and maximise results. Here, we explore five superior tools that can enhance your link building efforts.


Ahrefs is a comprehensive SEO toolset that offers a myriad of features, including a robust backlink analysis tool. With Ahrefs, you can easily identify your website’s existing backlinks, analyse competitor link profiles, and discover new link-building opportunities. Its Site Explorer feature provides in-depth insights into backlink profiles, anchor texts, referring domains, and more, enabling you to craft a targeted link building strategy.

Moz Link Explorer

Moz Link Explorer is another invaluable tool for link building enthusiasts. It provides detailed backlink data, allowing you to assess the quality and relevance of potential link sources. Moz’s Domain Authority metric helps you prioritize link opportunities by evaluating the authority of websites. Additionally, Moz Link Explorer offers insights into spam score, helping you avoid low-quality links that could harm your site’s reputation.


SEMrush is renowned for its multifaceted SEO capabilities, and its link building toolset is no exception. With SEMrush, you can conduct thorough backlink audits, monitor your link building progress, and identify authoritative websites for outreach campaigns. Its Link Building Tool streamlines the process of prospecting and contacting potential link partners, saving you time and effort in your outreach endeavours.


Pitchbox is a specialized outreach platform designed to streamline the link building process. It offers features such as automated outreach, personalized email templates, and relationship management tools to facilitate effective communication with potential link prospects. With Pitchbox, you can track outreach progress, monitor responses, and nurture relationships with influencers and webmasters, ultimately enhancing your link building success rate.


BuzzStream is another excellent tool for managing outreach campaigns and building relationships with influencers and website owners. It provides a centralized platform for organizing contacts, scheduling follow-ups, and tracking outreach performance. BuzzStream’s robust features enable you to personalize outreach emails, monitor social media engagement, and measure the impact of your link building efforts, ensuring maximum efficiency and effectiveness.


In the competitive realm of SEO, link building remains a cornerstone strategy for improving search engine visibility and driving organic traffic. By leveraging the power of these five established tools—Ahrefs, Moz Link Explorer, SEMrush, Pitchbox, and BuzzStream—you can streamline your link building efforts, identify valuable opportunities, and cultivate meaningful relationships with influencers and webmasters. With the right tools at your disposal, you can propel your website to new heights of success in the digital landscape.

How to Guest Post for SEO in 2024

In the ever-evolving landscape of SEO, guest posting remains a key strategy for building backlinks, driving traffic, and enhancing brand visibility. However, with search engine algorithms becoming increasingly sophisticated, the approach to guest posting must adapt accordingly. In this guide, we’ll delve into the strategies and best practices to leverage guest posting effectively for SEO in 2024.

1.Understanding the Evolution of Guest Posting

  • – Explore how guest posting has evolved over the years and its current significance in SEO.
  • – Discuss the role of relevance, authority, and trustworthiness in modern guest posting strategies.

2. Identifying High-Quality Guest Posting Opportunities

  • – Use advanced search operators for how to find guest blogging opportunities.
  • – Evaluate website metrics such as domain authority, traffic, and engagement to determine the quality of potential guest posting platforms.
  • – Emphasise relevance and alignment with your brand’s niche and target audience.

3. Crafting Compelling Pitches

  • – Personalise outreach emails to demonstrate genuine interest in collaborating with the guest post business.
  • – Highlight the value you can offer to the host website’s audience.
  • – Showcase your expertise and authority within your industry or niche.

4. Creating High-Quality Content

  • – Prioritise creating content that provides real value to the readers.
  • – Ensure that your content is well-researched, comprehensive, and offers actionable insights.
  • – Incorporate relevant keywords naturally while avoiding over-optimisation.

5. Implementing Effective Link Building Strategies

  • – Focus on building diverse and natural backlink profiles.
  • – Incorporate internal links strategically to enhance the authority of your guest posts.
  • – Monitor and analyse the performance of backlinks to identify opportunities for optimisation.

6. Embracing Multimedia and Interactive Content

  • – Experiment with multimedia formats such as infographics, videos, and interactive content.
  • – Enhance engagement and shareability of your guest posts through visually appealing elements.
  • – Optimise multimedia content for improved accessibility and SEO performance.

7. Building Long-Term Relationships

  • – Foster relationships with host websites and editors for ongoing collaboration opportunities, with websites like AI Guest Posts, the HOTH etc.
  • – Provide consistent value and contribute meaningfully to the host website’s audience.
  • – Leverage social media and networking events to strengthen professional connections.

8. Monitoring and Analysing Performance

  • – Track the performance of your guest posts using analytics tools.
  • – Monitor key metrics such as referral traffic, search rankings, and backlink growth.
  • – Iterate and refine your guest posting strategy based on data-driven insights.

9. Staying Abreast of SEO Trends and Best Practices

  • – Stay updated on the latest algorithm changes and SEO trends.
  • – Continuously adapt your guest posting strategy to align with industry best practices.
  • – Experiment with new tactics and innovations to stay ahead of the curve.


In the dynamic landscape of SEO, mastering guest posting requires a blend of creativity, strategic thinking, and adaptability. By following the strategies outlined in this guide and staying attuned to industry developments, you can harness the power of guest posting to enhance your SEO efforts and drive sustainable growth for your brand in 2024 and beyond.

How to Write a Successful Guest Blog Post?

Guest blogging presents a great opportunity to showcase your expertise, reach new audiences, and establish valuable connections within your niche. However, crafting a successful guest blog post requires more than just putting words on paper. Here are some of the essential steps, we think are important to write a compelling guest post that captivates readers and leaves a lasting impression.

1. Understand the Audience and Blog

Before you start writing, take the time to research the target audience and the blog you’re contributing to. Familiarise yourself with the blog’s tone, style, and content preferences. Tailor your post to align with the interests and needs of the readers, ensuring that your content provides genuine value.

2. Brainstorm Unique and Relevant Topics

Generate a list of potential topics that resonate with both the audience and the theme of the host blog. Aim for topics that are timely, relevant, and offer a fresh perspective or unique insights. Consider addressing common pain points, sharing practical tips, or discussing emerging trends within your niche.

3. Craft a Compelling Introduction

Grab the reader’s attention from the outset with a compelling introduction that sets the stage for your post. Pose a question, share a surprising statistic, or tell a compelling story to draw readers in and entice them to continue reading.

4. Provide Value-Driven Content

Deliver on the promise of your introduction by providing valuable and actionable content throughout your post. Share your expertise, provide practical advice, and offer insights that readers can apply to their own lives or businesses. Use clear examples, case studies, and anecdotes to illustrate your points and make your content more engaging.

5. Structure Your Post Effectively

Organise your content into a clear and logical structure that makes it easy for readers to follow along. Use subheadings, bullet points, and numbered lists to break up large blocks of text and improve readability.

6. Incorporate Visual Elements

Enhance the visual appeal of your guest post by including relevant images, infographics, or videos. Visual elements not only break up the text and make the content more visually appealing but also help to reinforce key points and concepts.

7. Craft a Compelling Conclusion

Wrap up your guest post with a strong conclusion that reinforces the main takeaways and leaves a lasting impression on the reader. Summarise the key points covered in the post, offer a call to action, and invite readers to engage further by leaving comments, sharing the post, or exploring related content on the host blog.

8. Edit and Proofread

Before submitting your guest post, take the time to thoroughly edit and proofread your content. Check for grammar and spelling errors, ensure consistency in style and tone, and verify the accuracy of any facts or statistics. Consider asking a trusted friend or colleague to review your post for feedback before sending it off to the blog owner.

9. How to find the best sites

Finally, adhere to the submission guidelines provided by the host blog. Pay attention to formatting requirements, word count limits, and any specific instructions for including author bio, links, or images. Submit your guest post in the preferred format and within the specified deadline to increase your chances of acceptance.


Writing a successful guest blog post requires careful planning, research, and attention to detail. By following these steps and crafting high-quality content that resonates with the target audience, you can maximise the impact of your guest blogging efforts and establish yourself as a valuable contributor within your niche.

What Are Guest Posts?

With blogging and guest posts emerging as a valuable tool for content creators to expand their reach, enhance their authority, and build relationships within their niche community, what exactly are guest posts, and why are they important? Let’s take a look at the concept of guest posting, its benefits, and how you can effectively incorporate it into your blogging strategy.

What Are Guest Posts?

Guest posts, also known as guest blogging, refer to the practice of writing and publishing content on someone else’s blog or website. Essentially, it involves contributing an article or post to another blogger’s platform, typically with a mutual agreement or collaboration between the guest author and the host site.

The Benefits of Guest Posts

1. Expanded Reach and Exposure

By publishing content on other blogs, you can tap into a wider audience that may not be familiar with your own blog. This exposure can lead to increased traffic, new followers, and greater visibility for your brand or message.

2. Building Authority and Credibility

Guest posting allows you to showcase your expertise and knowledge within your niche. When you contribute high-quality content to reputable blogs, you enhance your credibility as an authority in your field, which can attract more followers and potential clients or customers.

3. Networking and Relationship Building

Collaborating with other bloggers through guest posting can create valuable relationships within your industry. Building connections with influencers and fellow bloggers can open doors to new opportunities, such as partnerships, collaborations, and guest posting invitations on their blogs.

4. SEO Benefits

Guest posting can also provide SEO benefits by generating backlinks to your own blog. When your guest posts include links back to your website, it can improve your site’s search engine rankings and drive organic traffic.

How to Get Started with Guest Posts

1. Identify Potential Host Blogs

Research blogs within your niche that accept guest posts and have an audience that aligns with your target demographic. Look for blogs with active engagement, a good reputation, and a history of publishing high-quality content.

2. Reach Out to Blog Owners

Once you’ve identified suitable host blogs, reach out to the blog owners or editors with a polite and professional email pitch. Introduce yourself, explain why you’re interested in contributing to their blog, and propose potential topics that would be a good fit for their audience.

3. Craft High-Quality Content

When writing your guest post, focus on delivering value to the host blog’s audience. Research the blog’s existing content to understand their tone, style, and preferred topics. Aim to provide unique insights, actionable advice, or thought-provoking ideas that will resonate with readers.

4. Follow the Guidelines

Every blog may have specific guidelines or requirements for guest submissions. Make sure to carefully review and follow these guidelines to increase your chances of acceptance. This may include formatting preferences, word count limits, and instructions for including bio and backlinks.


In summary, guest posts offer numerous benefits for bloggers seeking to expand their reach, enhance their authority, and forge meaningful connections within their niche community. By strategically incorporating guest posting into your blogging strategy and following best practices, you can leverage this powerful tool to grow your audience and achieve your blogging goals.

Why is Link Building so Important

In the realm of digital marketing and search engine optimisation (SEO), link building stands as a foundation strategy for enhancing a website’s visibility and authority. Link building involves acquiring hyperlinks from other websites to your own, highlighting to search engines the relevance and trustworthiness of your site.  

Here is our 5 steps as to why link building is so important and explore how guest posting can significantly contribute to its success.

1. Enhance Search Engines

Search engines like Google prioritise websites with a strong backlink profile when ranking search results. Quality backlinks serve as a “vote of confidence” from other sites, indicating to search algorithms that your content is valuable and deserving of higher visibility. Consequently, a well-executed link building strategy can boost your website in search engine results pages (SERPs), driving more organic traffic.

2. Increased Website Authority and Trustworthiness

Backlinks from reputable and authoritative websites not only boost your search engine rankings but also bolster your website’s perceived authority and trustworthiness. Using guest posting opportunities on websites that are not only relevant to your industry or niche but also possess a strong domain authority and a substantial readership. Targeting authoritative sites enhances the value of backlinks obtained through guest posts, boosting their impact on your SEO efforts.

3. Build Relationships with Site Owners and Editors

Building backlinks, particularly through guest posting creates genuine relationships with website owners, editors, and contributors within your industry through personalised outreach and consistent engagement. Establishing rapport with key companies not only helps grow guest post opportunities but also mutual collaboration and support in future link building.

4. Long-term Sustainability and Growth

Unlike certain SEO tactics that may offer short-lived gains, such as keyword stuffing or questionable link schemes, a robust link building strategy, particularly through guest posting, encourages sustainable growth. By consistently producing high-quality content and earning legitimate backlinks from reputable sources, you can enhance your success in the competitive digital landscape.

5. Established Content

When creating backlinks it helps to think about guest post ideas to prospective websites and create good quality content that provides genuine value to their audience. Tailor your articles to address prevalent topics, offer actionable insights, or present unique perspectives that resonate with readers. By delivering exceptional content, you increase the likelihood of securing guest post placements and earning valuable backlinks.

Do Follow vs. No Follow Links

Do Follow and No Follow are the terms associated with hyperlink attributes, and they have different implications for SEO and website rankings. This is what we think are the positives and negatives of Do

Do Follow Links:


SEO Value: Do Follow links pass link juice, contributing to the authority and SEO value of the linked page.

Search Engine Rankings: They can positively impact the search engine rankings of the linked page by passing on the authority and relevance.

Traffic Generation: Do Follow links from reputable sites can drive targeted traffic to the linked page, which can be done through guest posting.


Spam and Manipulation: They can be abused for spamming purposes, and search engines might penalise websites for unnatural link-building practices.

Risk of Penalties: If the linked page contains low-quality content or engages in black-hat SEO tactics, it might lead to penalties for both the linking and linked sites.

No Follow Links:


Control over Link Juice: No Follow links don’t pass link juice, which can be useful when you want to link to a page without endorsing it or passing authority.

Avoiding Penalties: They provide a way to link to user-generated content, comments, or sponsored content without risking penalties for unnatural linking.

User Trust: By using No Follow links, websites can signal to users that the link is for reference and not necessarily an endorsement.


Limited SEO Value: No Follow links don’t directly contribute to the linked page’s SEO strength or search engine rankings.

Missed Opportunities: If used excessively, it might lead to missed opportunities to pass valuable link juice to authoritative content.

Reduced Traffic: No Follow links are less likely to drive direct traffic since search engines may not consider them in ranking algorithms.


The choice between Do Follow and No Follow links depends on the specific goals and circumstances of a website. A balanced approach, incorporating both types of links, is often recommended for a natural and effective link-building strategy. It’s important to prioritise quality over quantity and to ensure that links are relevant and add value to the user experience.