Creating Content that Ranks Well on Google

This process involves following several key strategies. While Google’s ranking algorithm is complex and constantly evolving, here are some practices we have put together for you to consider:

Understanding user intent

Research and understand what users are searching for when they look for content related to your topic. This will help you align your content with their needs and intentions. Identify relevant keywords and phrases that users are likely to search for. Use keyword research tools to find popular and less competitive keywords. Incorporate these keywords naturally into your content, including the title, headings, and body.

High-quality content

Create well-written, informative, and engaging content that provides value to the readers. Google aims to deliver the best possible results to its users, so focus on creating content that is comprehensive and unique. Include relevant internal links within your content to guide users to other relevant pages on your website. Finding opportunities to earn high-quality external links from reputable websites is also a useful tool. Both internal and external links help Google understand the relevance and authority of your content.

Proper formatting

Organise your content using headings, subheadings, and bullet points. This helps Google understand the structure and hierarchy of your content, making it easier for users to read and navigate. Optimise your meta title and meta description tags to include relevant keywords and accurately describe the content. These tags are displayed in search engine results and can influence click-through rates.


Ensure your website and content are mobile-friendly and responsive. Google prioritises mobile-friendly websites in its search results, considering the growing number of mobile users. By improving your website’s loading speed by optimising images, using caching techniques, and minimising unnecessary scripts, will also help. A faster loading website provides a better user experience and is favoured by Google.

Social signals

Promote your content through social media channels to increase visibility and generate social signals. While social signals may not have a direct impact on search rankings, they can indirectly contribute to increased traffic and engagement.

Remember that search engine optimisation (SEO) is an ongoing process, and it’s essential to stay up to date with the latest best practices and algorithm changes, along with keeping your own content fresh. Regularly reviewing and updating it demonstrates to Google that your content is current and relevant, increasing its chances of ranking well.

Continuously monitor your website’s performance, analyse user behaviour, and make improvements accordingly.

Using Google Analytics for SEO insights

When making a guest post, it is important to know what useful instruments are out there to track your metrics of your site and help you to improve.

Google Analytics is a powerful tool that can provide valuable insights for SEO (Search Engine Optimisation). By leveraging the data available in Google Analytics, you can gain a better understanding of your website’s performance, user behaviour, and organic search traffic. Here are some ways you can use Google Analytics for SEO insights:

1. Organic Search Traffic

Google Analytics can show you the volume of organic search traffic your website receives, along with the keywords that users are using to find your site. This data can help you identify which keywords are driving the most traffic and focus your SEO efforts accordingly.

2. Landing Page Performance

Analysing the performance of your landing pages can provide insights into which pages are ranking well in search results and driving organic traffic. You can identify the pages with high bounce rates or low conversion rates and optimise them for better SEO performance.

3. User Behaviour

Google Analytics provides data on user behaviour, such as time on site, page views per session, and bounce rate. These metrics can help you understand how engaged users are with your website and identify areas for improvement. By analysing user behaviour, you can optimise your content, user experience, and website structure to improve SEO.

4. Conversion Tracking

Setting up conversion tracking in Google Analytics allows you to measure the effectiveness of your SEO efforts in terms of lead generation, sales, or other conversion goals. You can track specific actions users take on your website, such as form submissions or purchases, and attribute them to organic search traffic. This information helps you understand the ROI of your SEO activities.

5. Referral Traffic

Google Analytics provides data on referral sources, showing which websites are sending traffic to your site. By analysing this data, you can identify high-quality referral sources and build relationships with them for link building or guest posting opportunities, which can positively impact your SEO.

6. Mobile Performance

Within content marketing shared across many devices and platforms, the increasing importance of mobile optimisation for SEO, Google Analytics can help you track and analyse mobile traffic. You can identify any issues specific to mobile users, such as high bounce rates or slow page load times and optimise your website accordingly.

7. Site Speed

Google Analytics provides data on page load times, which is a critical factor for SEO. Slow-loading pages can negatively impact user experience and search rankings. By monitoring site speed data, you can identify areas for improvement and optimise your website for faster load times.

Remember, to leverage Google Analytics effectively for SEO insights, it’s essential to set up the tool correctly, including enabling organic search tracking, setting up goals and conversions, and implementing relevant filters and segments. This way, you can ensure you’re capturing accurate data that can drive informed SEO decisions.

What is the Meaning of Domain Authority in Guest Posting?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). The score is based on several factors, including the quality and quantity of inbound links pointing to the website.

In guest posting, DA is important because it helps determine the quality and authority of a website that accepts guest posts. Websites with a high DA are generally considered more authoritative and trustworthy by search engines, which can help improve the visibility and ranking of the guest post.

When you publish a guest post on a website with a high DA, you are essentially getting a backlink from a reputable source, which can improve your own website’s DA and overall search engine ranking. However, it’s important to note that DA is just one of many factors that search engines use to rank websites, and guest posting on low-quality websites with high DA can actually hurt your SEO efforts. It is best to use platforms, like AI Guest Posts which have a range of domains to choose from, and you can choose which domain and DA is the best for you to publish on.

Here are 5 dos and 5 don’ts when it comes to domain authority:


  • Produce high-quality, informative and engaging content that attracts natural links and social shares.
  • Create a diverse range of backlinks from high authority websites that are relevant to your niche.
  • Use relevant and informative anchor texts for your backlinks.
  • Regularly update your website with fresh content to maintain interest and improve search engine rankings.
  • Optimise your website’s loading speed, mobile responsiveness and user experience to increase engagement and reduce bounce rate.


  • Avoid spammy link building tactics such as buying backlinks, link farms or link exchanges.
  • Don’t engage in keyword stuffing or other black hat SEO tactics to artificially inflate your rankings.
  • Don’t use unrelated or irrelevant backlinks that don’t add value to your website.
  • Don’t use duplicate or low-quality content that doesn’t provide any unique value to your audience.
  • Don’t ignore technical SEO factors such as website architecture, meta tags, and site structure.

Overall, when it comes to guest posting, it’s important to focus on publishing high-quality content on reputable websites with high DA to get the most benefit for your SEO efforts.

The Ultimate Guest Post Guide – How to Find Guest Post Platforms for You

Guest blogging remains to be a highly effective link-building technique and a great way to reach a wider audience, drive more traffic to your website and show your value as a thought leader in your niche.

However, the most important aspect about a guest post transaction is that it needs to be mutually beneficial to both the writer of the article and the owner of the site publishing the article. You should be providing as much value through either your content or the success of your site, that it is a good match.

Techniques to find guest post friendly sites

1. Define your purpose for guest posting

2. Decide on the right sized websites/blogs that will suit your content and blog

3. Create a list of websites that accept guest posts

4. Connect with similar websites/blogs on social media

5. Google your search terms to find guest blogging websites

6. Search for guest blogging websites in reverse

7. Use tools to help you find guest posting opportunities

Define your purpose for guest posting

With guest posting, finding the correct fit for your article can mean a couple of different things. Its best know exactly what you want to achieve from a guest post opportunity before you choose where to publish it.

Some of the options for this would be:

  • Some there suits the niche of your content perfectly
  • A site where you can achieve your goal or income, promotion or both
  • Somewhere that values your work

Decide on the right sized websites/blogs that will suit your content and blog

Be realistic in your choice of sites where you are wanting to post your article. If your content and link to your own website is much more developed then the site you are publishing on, the site probably will not have as much traffic as you would like to be generating. Likewise, if the site you wish to publish on is successful, you will need to keep in mind, that if these are paid guest posts the higher the traffic and DA, the higher the price.

Create a list of websites that accept guest posts

Start making a list of all the sites you find that have potential for your content. You can then keep the ones you do not act on immediately as reference to look back on and for potential collaborations at a later date.

Connect with similar websites/blogs on social media

Use social media as a helpful tool. Run a search on the actual social media platforms you use like:  ‘guest post’ to see what different options come up. It could lead to an alternate route to some useful sites you may not have already thought or heard of. It will also be a good tool to find the most recent current information about guest posts.

Google your search terms to find guest blogging websites

Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.

  • keyword “submit a guest post”
  • keyword “guest post”
  • keyword “guest post by”
  • keyword “accepting guest posts”
  • keyword “guest post guidelines”

Search for guest blogging websites in reverse

To successfully achieve reverse guest blogging and make it work for you. Here are some essential tips from Small Business Trends:

1. Figure out what you want out of a guest contributor. How often do you want them to contribute? Is there a particular subject you want discussed?

2. Make a list of all the authors you may want to feature. After you make a list, consider doing a few searches to find other writes who you aren’t familiar with.

3. Go out and try to connect with those authors and talk with them about this opportunity.

This process is not easy, so if it does not work out as planned, use the experience and find out who they are connected with and try to outreach with these too!

Using tools and skills to find

When you search for a website in your niche on Google you will get a vast array of options. However, not all these sites will be open for guest posts, so it’s best to narrow your search by including terms likely to be used by websites looking for guest posts plus your niche or topic. For example: Home Décor + “Guest Post”


The act of finding where you would like to publish your content will take time and errors, to learn what works best for you and your blog but by using some of these option above may help with focus on certain aspects!

The Ultimate Guide to Guest Posting – How to Increase Your Post Views?

In this step of the journey, we are aiming to give you some inspiration for your posts but showing which of our article are bring in the most views!

The 5 articles below are the ones across our 12 brands that have generated the most views so far in 2023. We want to take a look at why these articles are so popular and look at the format of them.

1. GHP – 10 Reasons its so Important to Stay Healthy – 9135 views

2. LUXlife – The Top 7 Most Luxurious Hotels in the World – 5156 views

3. Corporate Vision – 8 Ways to Improve Product Quality in 2021 – 3583 views

4. BUILD – How to Make Your Concreate Floors Look Nicer – 2057 views

5. New World Report – Food Standards Showdown: USA vs the EU – 1999 views

By analysing these posts, we know that the content is obviously a key factor to engage the audience but other things that could help increase your post views are:

  • Use listicles – these make the information easier to digest and mor engaging to reach
  • Include relevant imagery – showing examples of what is included in your writing can be helpful and more pleasing to look at
  • Use relevant headings – this breaks the piece up and allows
  • Be relevant to certain regions countries – this could be a niche audience but those that it affects will be interested

Providing relevant and quality content in your posts is the best way to achieve lots of page views! Good practice when publishing any content is to monitor it to see how well it succeeds and if it needs an extra boost to drive exposure and interest, try to implement some of the above tips into your own content!

The Ultimate Guide to Guest Posting – Promote Your Guest Blog

Now we have discussed what a guest post is and the benefits, where to post and creating content, the next stage in the guest posting journey is to promote your content and make sure it is making positive results for you and your business.

Including useful content is the most important backbone of a successful blog, but it needs to be promoted in the correct way to reach your desired audience. Constantly assessing your SEO and adding content promotion to your guest blogging strategy will improve web traffic and results. For it to be successful, you need readers constantly accessing your blog and optimising your content can be a very important aspect of your marketing as it can lead to a huge increase in traffic to your website and business.

This process takes time to become established and many give up after a short while as it is doesn’t present the results they want. By setting realistic expectations of what you would like to achieve from your guest blog, will help the process, along with your time and patience.

To help your blog be as successful as possible, here are some of the most effective ways to promote your blog and grow your readership:

Email marketing

To encourage even more traffic to your blog post, you can add a link in any email marketing you are doing, such as:

  • Newsletter sends to any subscribers
  • Share your posts across social media, LinkedIn, Instagram, Facebook etc.
  • Encourage engagement with your blog posts through your audience

Using your existing audience, and engaging with them about a new blog article, is a great way to also keep them interested and upsell your business.

Follow good SEO practises

Ensure that your content you are going to be promoting is written well and has good SEO or search engine optimisation. This means that if your content contains good SEO, it will be ranked higher in the search engines, like Google. Making sure the keywords included are really going to be interesting to your audience and drive traffic and boost your content through the ranks. Ways to help this are:

Keeping your SEO in your content up to date, and analysing what can be updated and changed over time to ensure it stays current will also improve this!

Track performance

To be able to see how successful your post is, it is a good idea to track its performance and what traffic is generated, especially if you make improvements, or promote it across different platforms. Setting yourself targets whether this is the number of followers, monetary value or increase in web site traffic, this is an effective way to track your progress and use these metrics effectively. There are tools available to help with this like Google Analytics!

By monitoring content, and using these ways to promote and develop it, will keep your content current and interesting to your audience, leading to good traffic and allowing it to rise through the search engine ranks. Next in the Ultimate Guide to Guest Posting, we will be showing some of our most viewed guest posts of last year and why they were so effective!

The Ultimate Guide to Guest Posting – Content Creation

When making a guest post and publishing your content online, naturally the better your content is, the more interest and traffic you will generate. Now you have seen examples of guest post platforms and how to publish them, we are going to share some tips on how to create great content to publish…

The Types of Content Marketing

When improving your marketing, it is important to look at the different mediums that can be used to resonate with your audience. It is a good idea to see what forms of media are most used and that will be of interest.

Types of marketing that are popular across many industries today are:

  • Blogging
  • Video
  • Podcasting
  • Infographics
  • Email
  • Visual content
  • E-books
  • Newspapers
  • Presentations
  • Quizzes’/tools
  • Checklists
  • Courses
  • Webinars
  • Free apps
  • Social media posts

With social media, blogging and vlogging having a large increase in popularity, sharing your guest post articles across your social media channels and including the links to the post may generate even more traffic.

Writing SEO

Creating content is not so easy when there is quite a lot to think about in terms of SEO. Search Engines, like Google, rank content highly based on the following factors:

  • High-quality content
  • Relevance
  • Context

These three points are the main reasons for content to be ranked higher over other sources. It is important that the content that is shared on the domain share a certain relevance in context and is written well. However, this can be affected by other factors to be truly successful!

Mobile-friendliness: It is important that sites are responsive for apps and digital mobile use

High-quality backlink: Having these links boosts SEO authority and Google is seen to rank higher

Domain authority: A higher domain authority is influenced by your total number of links and the age, size and popularity of the domain and will help your SEO

On-page SEO: Important on-page SEO components include title tags, meta description, header tags, URLs, and image alt tags and will all help to boost your overall SEO

How to start writing

When writing content, you will either have a topic in mind or need to find a topic to write about. You can attack your content either way by asking questions like, how you can increase the demand around the topic you have, or figuring out what you are looking for from your customers. Set yourself key points to research to help with your marketing based around SEO, so you can keep track of how successful these are. For example…

  • Keywords to use within your writing and the volumes of this search
  • Is your content going to be relevant to what the audience want?
  • Look into competitiors, does someone else provide this content?

Using your keywords effectively, also known as on-page SEO, will help optimise your content and demonstrate expertise, authority and trust with your audience. Keeping your audience in mind when writing, will also be key to the success of your writing. Look into vocabulary and the style of how you want your piece to come across, and make sure it is meeting your target audience.

When creating a lot of content, it is a good idea to research what has been already written so you can bring fresh ideas to your audience. With the help of screenshots, charts, images, and videos you can bring diversity to your posts and a sense of engagement with your audience.

Getting the basics of content creation right, will help you to make better article and make the most of your guest posts!

The Ultimate Guide to Guest Posting – How to Make a Guest Post?

Making a guest post can be very simple but you will need to find the right place to publish your article. For your guest post to be successful, the placement of it needs to be somewhere visible to your desired audience.

Choosing a platform

There are now many sites which can help you make a guest post and offer suitable placements for your article. Here is just some platforms that can help you in your guest post journey:

  • AI Guest Posts
  • UK Linkology
  • Authority Builders
  • In Front Digital
  • NO BS Marketplace
  • Skale

These companies all work differently with SEO and guest posts, and bring their own style to the process. With lots of industry options available it makes choose where to place your guest post much easier!

AI Guest Posts

With our own guest post platform, AI Guest Posts, we have created a very self-sufficient platform to ease the process of publication and help make the management of the following factors:

  • much less admin heavy
  • give a choice of payment methods
  • flexibility within your articles with the number of links, images and word count you can include
  • choice of your own publication date

When creating a guest post, we first recommend that you create an account as this will help to eliminate VAT, if not applicable, and allows access to manage your posts and payments efficiently. You can log into your account to see the progression of your article. If there should be any changes made to your article, you will also be notified, and the amendments can be made here.

Our 12 brands that accept guest posts are based across a range of industries and regions around the world, covering a range of topics, so you are sure to find a suitable placement for your content, including:

  • Business
  • Technology
  • Finance
  • Construction & Engineering
  • Design
  • Logistics
  • Employee relations
  • Corporate & Social Responsibility
  • Healthcare & Pharmaceuticals
  • Lifestyle
  • Travel and Retreats
  • Style
  • Art & Entertainment
  • Small Business

We then have our region-specific brands:

APAC – APAC has more of a focus on The Asian Pacific region including East Asia, Australia, New Zealand, South Asia, and Southeast Asia

EU Business News – Based on content relating to European Countries

MEA Markets – Content specific to the Middle East & Africa

New World Report – Content specific to The United States, Canada, Mexico, South America and The Caribbean

If you would like some more information on these brands you can take a look on AI Guest Posts or drop us an email on [email protected].

The next edition of The Ultimate Guide to Guest Posting we will be sharing some tips on content creation and some of our most viewed guest posts!

The Ultimate Guide to Guest Posting – What are the Benefits?

At AI Guest Posts, we believe that guest posts are a key tool and have many benefits that can help improve your marketing, across many different levels and here is how:

  • Improves brand awareness – Writing guest posts can expose your brand to new audiences and let more people know who you are and what you do.
  • Drives traffic – If guest posts are created often and completed successfully, they can be a valuable source of referral traffic for your website.
  • Builds links – Guest posting can be a great way to build links to your website so that you can improve search engine rankings.
  • Develops relationships – By branching out to different people can be a good way to start and progress good working relationships.
  • Builds presence – Guest posting gives you a way to share your expertise with your audience, which helps cement your authority within the industry.

How will this benefit my business?

All of these factors mentioned above will help your business progress in the right direction, but the question is why are all of these important? Exposure, traffic, desired audiences and industry presence will validify your business and grow your online presence. The more exposure you have, the larger the audience you will reach. When customers have recognised you online, they will feel comfortable using the brand and choose you over competitors. With many businesses based solely online and more people shopping online, the competition is greater than ever. Being able to stand out against your competitiors through search engines and marketing is what is going to bring you success!

Most people who work within the SEO (search engine optimisation) industry will know of or heard of the ranking process and the ‘algorithm’ in how it works. Different algorithms can include number of pages, views, clicks, comments, likes, shares. With new advancements happening every day, Google’s method to rank these if very efficient and it creates decision on the content and usefulness of the page using hundreds of factors included in the algorithm.

Through the help of guest posts, building your brand awareness and driving traffic will improve your SEO and boost your above all of your competitors. It will also help with any email marketing, or social media campaigns that your are working on.

In the next edition of the Ultimate Guide to Guest Posting, we will be sharing the process of uploading your content to AI Guest posts, and how to get your article looking great!

5 Reasons Why Content Marketing is Important

Here are our 5 main reasons why content marketing is such a vital part of your business.

1. Content marketing can help enhance your online presence

Using content marketing within your business does boost website in many ways including functionality, appearance, and a higher domain authority score. If you can create a good, interesting website for your audience, the more likely they are to revisit your website and trust in your brand. With a better website comes more web traffic, helping you to rank higher in search engines for better visibility.

2. It can rapidly grow trust with your audience

Having a website that is filled with good quality content suggests a well-established, robust business. Including more helpful, useful, and engaging content for its audience will encourage them to return to the sites. If they are continuously pleased with your business and product, they are more likely to trust your company and buy from you. Search engines also approve of the good quality content and will rank your website at the top of search results for this.

3. Content marketing builds authority

By producing good content marketing and growing your website in a positive direction is a great investment into your business. Not only does it build your brand’s authority and establishes relationships with your audience but, it is your own content. By publishing your own website means you own all the content that belongs their – it is your content assets. Unlike social media marketing, where the platforms are not your own, they do not hold any priority to your content and are run by large corporations who have their own business to grow. (Twitter, Facebook, Instagram, etc.).

4. More attractive to higher-quality leads

By achieving the right content, you will see that there are 2 types of leads that will be looking at your website and targeting these can be managed through SEO.

The two types of leads are the ones who already know about your business and familiar with what you do, and the people who have encountered an issue and needs a solution to it.

By using SEO (Search engine optimisation) you can carefully choose the correct terminology to entice both types of leads. Research keywords and what is popular for both areas and it will help to attract in higher quality leads.

5. More manageable cost and better rewards

If you have used more traditional marketing techniques in the past you will know that it tends to rely on advertising with a charge. As soon as you stop paying for it, the adverts are no longer their and neither is the visibility of your company. Content marketing costs are more likely to be one initial cost at the beginning, particularly if you invest in SEO or a platform that will publish your content. As soon as your content has gone live, this will then stay online and spread, you don’t have to keep paying for it.

Content marketing, if executed correctly, can have many positive attributes which could then lead to a domino effect through to other aspects of your website, marketing and business strategy. By implementing some key techniques of content marketing, you can make huge benefits to your business, as listed above!