Creating Content that Ranks Well on Google

This process involves following several key strategies. While Google’s ranking algorithm is complex and constantly evolving, here are some practices we have put together for you to consider:

Understanding user intent

Research and understand what users are searching for when they look for content related to your topic. This will help you align your content with their needs and intentions. Identify relevant keywords and phrases that users are likely to search for. Use keyword research tools to find popular and less competitive keywords. Incorporate these keywords naturally into your content, including the title, headings, and body.

High-quality content

Create well-written, informative, and engaging content that provides value to the readers. Google aims to deliver the best possible results to its users, so focus on creating content that is comprehensive and unique. Include relevant internal links within your content to guide users to other relevant pages on your website. Finding opportunities to earn high-quality external links from reputable websites is also a useful tool. Both internal and external links help Google understand the relevance and authority of your content.

Proper formatting

Organise your content using headings, subheadings, and bullet points. This helps Google understand the structure and hierarchy of your content, making it easier for users to read and navigate. Optimise your meta title and meta description tags to include relevant keywords and accurately describe the content. These tags are displayed in search engine results and can influence click-through rates.


Ensure your website and content are mobile-friendly and responsive. Google prioritises mobile-friendly websites in its search results, considering the growing number of mobile users. By improving your website’s loading speed by optimising images, using caching techniques, and minimising unnecessary scripts, will also help. A faster loading website provides a better user experience and is favoured by Google.

Social signals

Promote your content through social media channels to increase visibility and generate social signals. While social signals may not have a direct impact on search rankings, they can indirectly contribute to increased traffic and engagement.

Remember that search engine optimisation (SEO) is an ongoing process, and it’s essential to stay up to date with the latest best practices and algorithm changes, along with keeping your own content fresh. Regularly reviewing and updating it demonstrates to Google that your content is current and relevant, increasing its chances of ranking well.

Continuously monitor your website’s performance, analyse user behaviour, and make improvements accordingly.

Using Google Analytics for SEO insights

When making a guest post, it is important to know what useful instruments are out there to track your metrics of your site and help you to improve.

Google Analytics is a powerful tool that can provide valuable insights for SEO (Search Engine Optimisation). By leveraging the data available in Google Analytics, you can gain a better understanding of your website’s performance, user behaviour, and organic search traffic. Here are some ways you can use Google Analytics for SEO insights:

1. Organic Search Traffic

Google Analytics can show you the volume of organic search traffic your website receives, along with the keywords that users are using to find your site. This data can help you identify which keywords are driving the most traffic and focus your SEO efforts accordingly.

2. Landing Page Performance

Analysing the performance of your landing pages can provide insights into which pages are ranking well in search results and driving organic traffic. You can identify the pages with high bounce rates or low conversion rates and optimise them for better SEO performance.

3. User Behaviour

Google Analytics provides data on user behaviour, such as time on site, page views per session, and bounce rate. These metrics can help you understand how engaged users are with your website and identify areas for improvement. By analysing user behaviour, you can optimise your content, user experience, and website structure to improve SEO.

4. Conversion Tracking

Setting up conversion tracking in Google Analytics allows you to measure the effectiveness of your SEO efforts in terms of lead generation, sales, or other conversion goals. You can track specific actions users take on your website, such as form submissions or purchases, and attribute them to organic search traffic. This information helps you understand the ROI of your SEO activities.

5. Referral Traffic

Google Analytics provides data on referral sources, showing which websites are sending traffic to your site. By analysing this data, you can identify high-quality referral sources and build relationships with them for link building or guest posting opportunities, which can positively impact your SEO.

6. Mobile Performance

Within content marketing shared across many devices and platforms, the increasing importance of mobile optimisation for SEO, Google Analytics can help you track and analyse mobile traffic. You can identify any issues specific to mobile users, such as high bounce rates or slow page load times and optimise your website accordingly.

7. Site Speed

Google Analytics provides data on page load times, which is a critical factor for SEO. Slow-loading pages can negatively impact user experience and search rankings. By monitoring site speed data, you can identify areas for improvement and optimise your website for faster load times.

Remember, to leverage Google Analytics effectively for SEO insights, it’s essential to set up the tool correctly, including enabling organic search tracking, setting up goals and conversions, and implementing relevant filters and segments. This way, you can ensure you’re capturing accurate data that can drive informed SEO decisions.

How to Write a Blog Post that People Will Actually Read

Writing a blog post that people will actually read can be a daunting task, but it’s not impossible. Here are some tips to help you create a blog post that will engage your readers and keep them coming back for more.

1. Identify your target audience

Before you start writing, think about who your target audience is. What are their interests? What do they want to read about? Knowing your audience will help you create content that is relevant and valuable to them.

2. Write an attention-grabbing headline

Your headline is the first thing that people will see, so make it catchy and compelling. Use power words and make sure it accurately represents the content of your post.

3. Keep it simple and concise

People have short attention spans, so keep your blog post simple and to the point. Use short sentences, simple language, and break up your content into easy-to-read paragraphs.

4. Use subheadings

Subheadings break up your content and make it easier for people to scan. Use them to highlight key points and make it easier for readers to find the information they are looking for.

5. Use visuals

People are visual creatures, so using different types of content marketing, like images, videos, and infographics to break up your text and make your blog post more engaging.

6. Make it actionable

Give your readers something they can do with the information you provide. Whether it’s a call to action or a list of actionable steps, make sure your readers can take something away from your post.

7. Edit and proofread

Before you hit publish, make sure you edit and proofread your post. Check for grammar and spelling errors, and make sure your content flows well and is easy to understand.

By following these tips, you can create a blog post that people will actually read and find valuable. Remember to always put your readers first and provide them with content that is useful and relevant to their interests.

The Ultimate Guide to Guest Posting – How to Increase Your Post Views?

In this step of the journey, we are aiming to give you some inspiration for your posts but showing which of our article are bring in the most views!

The 5 articles below are the ones across our 12 brands that have generated the most views so far in 2023. We want to take a look at why these articles are so popular and look at the format of them.

1. GHP – 10 Reasons its so Important to Stay Healthy – 9135 views

2. LUXlife – The Top 7 Most Luxurious Hotels in the World – 5156 views

3. Corporate Vision – 8 Ways to Improve Product Quality in 2021 – 3583 views

4. BUILD – How to Make Your Concreate Floors Look Nicer – 2057 views

5. New World Report – Food Standards Showdown: USA vs the EU – 1999 views

By analysing these posts, we know that the content is obviously a key factor to engage the audience but other things that could help increase your post views are:

  • Use listicles – these make the information easier to digest and mor engaging to reach
  • Include relevant imagery – showing examples of what is included in your writing can be helpful and more pleasing to look at
  • Use relevant headings – this breaks the piece up and allows
  • Be relevant to certain regions countries – this could be a niche audience but those that it affects will be interested

Providing relevant and quality content in your posts is the best way to achieve lots of page views! Good practice when publishing any content is to monitor it to see how well it succeeds and if it needs an extra boost to drive exposure and interest, try to implement some of the above tips into your own content!

The Ultimate Guide to Guest Posting – Content Creation

When making a guest post and publishing your content online, naturally the better your content is, the more interest and traffic you will generate. Now you have seen examples of guest post platforms and how to publish them, we are going to share some tips on how to create great content to publish…

The Types of Content Marketing

When improving your marketing, it is important to look at the different mediums that can be used to resonate with your audience. It is a good idea to see what forms of media are most used and that will be of interest.

Types of marketing that are popular across many industries today are:

  • Blogging
  • Video
  • Podcasting
  • Infographics
  • Email
  • Visual content
  • E-books
  • Newspapers
  • Presentations
  • Quizzes’/tools
  • Checklists
  • Courses
  • Webinars
  • Free apps
  • Social media posts

With social media, blogging and vlogging having a large increase in popularity, sharing your guest post articles across your social media channels and including the links to the post may generate even more traffic.

Writing SEO

Creating content is not so easy when there is quite a lot to think about in terms of SEO. Search Engines, like Google, rank content highly based on the following factors:

  • High-quality content
  • Relevance
  • Context

These three points are the main reasons for content to be ranked higher over other sources. It is important that the content that is shared on the domain share a certain relevance in context and is written well. However, this can be affected by other factors to be truly successful!

Mobile-friendliness: It is important that sites are responsive for apps and digital mobile use

High-quality backlink: Having these links boosts SEO authority and Google is seen to rank higher

Domain authority: A higher domain authority is influenced by your total number of links and the age, size and popularity of the domain and will help your SEO

On-page SEO: Important on-page SEO components include title tags, meta description, header tags, URLs, and image alt tags and will all help to boost your overall SEO

How to start writing

When writing content, you will either have a topic in mind or need to find a topic to write about. You can attack your content either way by asking questions like, how you can increase the demand around the topic you have, or figuring out what you are looking for from your customers. Set yourself key points to research to help with your marketing based around SEO, so you can keep track of how successful these are. For example…

  • Keywords to use within your writing and the volumes of this search
  • Is your content going to be relevant to what the audience want?
  • Look into competitiors, does someone else provide this content?

Using your keywords effectively, also known as on-page SEO, will help optimise your content and demonstrate expertise, authority and trust with your audience. Keeping your audience in mind when writing, will also be key to the success of your writing. Look into vocabulary and the style of how you want your piece to come across, and make sure it is meeting your target audience.

When creating a lot of content, it is a good idea to research what has been already written so you can bring fresh ideas to your audience. With the help of screenshots, charts, images, and videos you can bring diversity to your posts and a sense of engagement with your audience.

Getting the basics of content creation right, will help you to make better article and make the most of your guest posts!

5 Reasons Why Content Marketing is Important

Here are our 5 main reasons why content marketing is such a vital part of your business.

1. Content marketing can help enhance your online presence

Using content marketing within your business does boost website in many ways including functionality, appearance, and a higher domain authority score. If you can create a good, interesting website for your audience, the more likely they are to revisit your website and trust in your brand. With a better website comes more web traffic, helping you to rank higher in search engines for better visibility.

2. It can rapidly grow trust with your audience

Having a website that is filled with good quality content suggests a well-established, robust business. Including more helpful, useful, and engaging content for its audience will encourage them to return to the sites. If they are continuously pleased with your business and product, they are more likely to trust your company and buy from you. Search engines also approve of the good quality content and will rank your website at the top of search results for this.

3. Content marketing builds authority

By producing good content marketing and growing your website in a positive direction is a great investment into your business. Not only does it build your brand’s authority and establishes relationships with your audience but, it is your own content. By publishing your own website means you own all the content that belongs their – it is your content assets. Unlike social media marketing, where the platforms are not your own, they do not hold any priority to your content and are run by large corporations who have their own business to grow. (Twitter, Facebook, Instagram, etc.).

4. More attractive to higher-quality leads

By achieving the right content, you will see that there are 2 types of leads that will be looking at your website and targeting these can be managed through SEO.

The two types of leads are the ones who already know about your business and familiar with what you do, and the people who have encountered an issue and needs a solution to it.

By using SEO (Search engine optimisation) you can carefully choose the correct terminology to entice both types of leads. Research keywords and what is popular for both areas and it will help to attract in higher quality leads.

5. More manageable cost and better rewards

If you have used more traditional marketing techniques in the past you will know that it tends to rely on advertising with a charge. As soon as you stop paying for it, the adverts are no longer their and neither is the visibility of your company. Content marketing costs are more likely to be one initial cost at the beginning, particularly if you invest in SEO or a platform that will publish your content. As soon as your content has gone live, this will then stay online and spread, you don’t have to keep paying for it.

Content marketing, if executed correctly, can have many positive attributes which could then lead to a domino effect through to other aspects of your website, marketing and business strategy. By implementing some key techniques of content marketing, you can make huge benefits to your business, as listed above!

How to Make Seasonal Content Marketing More Effective

The calendar year is something that rarely changes, so why not play on the annual/every few years seasonal activities and events? Things like Christmas, Easter, Sporting evets like Wimbledon, The Masters, F1, the London Marathon, and numerous endless tournaments, Black Friday events, Festivals like Glastonbury, the list really is endless. But how can you work these into your marketing schedule and include current seasonal content? See some of our tips below….

Get Prepared

While the focus is usually on the upcoming events and although this is important, taking that step ahead is also a great strategy. Take the time to start your preparation for the coming year early and plan which of your calendar events could be the most successful for monopolise on for your business. Using tools like Google Trends will help with what aspects have been/are popular and will be a good indicator for what will really take off next year. Think about content marketing research that you already have and figure out:

  • Be specific and keeping in mind your target audience decide what is the best way to grab their attention
  • Use tools like Semrush for keyword analysis
  • Look at your site’s traffic in previous years and the data as this may be useful to see how products or posts performed
  • Look at testimonials for inspiration

It’s all about the timing

If you are going to create relevant holiday content and make the most of it, it is best to plan when. You do not want to wait too late to pitch it and end up missing the key time slot for this! It is better planning to get articles written early and scheduled out for a future date, rather than rushing them and missing the deadline. To get your content done before time and effectively, use these tricks below:

  • Look back and analyse old content around seasonal topics and start developing ways you can advance it and use it again
  • Whilst building your seasonal products, think about how your content will sit alongside this to help boost your sales
  • Avoid adding dates to URLs around seasonal content so that it can be recycled for the following year
  • Refresh any seasonal content as new, develop it bringing it into the new year. You do not need brand new content for the same events every year

Market each platform effectively

The holiday season is always a difficult time to capture the attention of clients so if you can be prepared with what you would like to publish across each different platform this will be more effective for your audience, and less stressful for you. Knowing who and what to market on each platform is key. Keep in mind:

  • Lists on Pinterest are very popular and a great way to share gifting ideas, your favourite recipes and décor ideas
  • Instagram is great for sharing visual inspiration about gifts, and what seasonal outfits are trending
  • Facebook is great for running competitions for your followers and you can make this interesting and helpful for consumers instead of making it just about your product or service
  • Guest Posts are a great way to advertise to a large audience that you would not necessarily reach in your day to day marketing

If you can prepare in advance and make sure your content is visible and live on multiple platforms, you have the best chance to get in front of your audience. Make the most of creating seasonal content to make it personal and giving the best chance for it to get noticed!

How to Use Content Marketing Help Grow Your Business?

Content Marketing is a key marketing driver for many businesses to grow their income and to engage a wider audience in a targeted manner. Here are some of the main ways in which good content marketing can help grow your business:


It is a good suggestion to start by collating a good amount of research around your business that is going to help grow and improve growth on:

  • Exposure – What your current online and social media presence is like?
  • Audience – Who is your target audience and are you successfully engaging with them?
  • Content – Is the content across your business cohesive?

Gaining answers to questions like this will be beneficial when deciding how to apply content marketing, and which methods to use. It will also tell you a lot about your current customers and how you can develop what is currently working within your business and monopolise on their buying habits.

Delivery good quality content

When implementing a content marketing strategy, the goal is to deliver interesting and informative content that your audience will want to engage with and then maximise the potential return on investment in this content through promotion across different channels. Thinking about things like brand awareness, SEO benefits, traffic and sales, and combining this with the interests of your audience, should help you to produce exciting content for your audience.

By sharing good quality content and on a regular basis will keep your audience interested in your business and allow them to invest not only time but also money into your business and grow your sales.

Using a range of channels

With social media and digital services now readily available to help grow your communication channels it can have positive affect and in turn grow your business. Good content marketing will use different formats of digital marketing and target certain audiences to engage with them about your business, encouraging interaction. Judging on your own audience and your content market research you will have understanding of which methods will resonate best. This includes, podcasts, infographic, videos, and blogs.

There are also ways to gain exposure through guest posts, which is publishing your content on another successful website that is relevant to your brand. By gaining exposure to the audience they have already got, will instantly grow yours and enable you to reach customer that you previously would not. Take a look at AI Guest Posts, a platform that has multiple websites to choose from and see which would be most suited to and effective for your content.

After focusing some time to try and improve these areas is a good checklist to help your business. By combining these simple elements and implementing them into your existing business will help to grow your sales, exposure and then hopefully customer base. You do not have to struggle your way through this though, there are useful tools like SEMRush and Hootsuite that can help you plan your content more easily and ensure you are getting the most out of your content marketing to improve your business growth!

The Most Common SEO Mistakes and How to Avoid Them

SEO is the process of how your website becomes ranked above others in a search engine. With search engines like Google and Bing having sophisticated algorithms, it is important that your website does not end up at the bottom of their users’ search results. Having a really interactive and well-designed website may look great but if you do not include a good SEO strategy, no one will see it! Here are some of the main points to avoid for bad SEO and making these mistakes…

Knowing your target audience

The success of your business is based on how much money and sales you can make, but to do this you need to engage with the people buying your product. It is vital that you know who your target audience is; what interests them? Is there a need for your product? What social media platforms do they use? By answering questions like this you will gain an understanding of your product and then how to market it and apply this in your SEO. If you know that your audience are very active on Instagram, it would be worth creating strong social media posts to keep them interested. This could result to them in turn sharing your posts, tagging you and basically doing your marketing and gaining exposure for you!!

Not researching the right keywords

To make sure you are gaining the correct exposure it is important to use the correct keywords within your content so that you will appear in the right search engine results. By meticulously choosing the right keywords that are very precise and relevant to your business will flag the interest of your audience. Do not use vague or broad keywords, this will higher the number of results that go into the search engine and is likely to be unsuccessful. By doing some research into specific words and if they will be effective to your SEO. To help with this, there are many tools like Semrush that will be useful in this stage of the process.

Producing low quality content

To improve your SEO, you also need to keep in mind the quality of your content. Researching your target audience and keywords will help you to produce content but be mindful of what you are sharing, is it relevant? Will this engage your audience? Do not create duplicate content either. This will force the search engines to choose which of the duplicates will be ranked higher, making neither of them rank very highly. You can use tools like Google Analytics and other analytics tools that can show you how well your content is performing and indicate what would need improvement. This is then easy to target where to improve you SEO and highlight any issues!

Not Posting Enough

Having awareness about finding the right balance for you, your business, and your audience when posting good quality content is important but posting needs to be regular and manageable for it to be successful. Getting this right is by no means an easy task but it will be a huge benefit if it works! There are techniques to help with your posting and ensuring that you are gaining the right kind of exposure, like email marketing, vlogging and guest posting. There are so many aspects to SEO but by avoiding some of these mistakes above and not getting left behind with the latest SEO processes, it will help you keep on top of those search engines and their algorithms, leading you to that top spot!

Top 5 Content Marketing Problems and How To Overcome Them

Getting the aspects of your marketing just right can be a long process and it may not be successful first time. Here are some of our hints at tips at how to overcome some of these problems:

1. Creating high-quality content

In today’s market, there are so many ways to promote your brand but one of the most effective is creating quality content. With the masses of competition, it is hard to write something that hasn’t already been written but if you get this right, it could lead to great success. Researching into what your competition is a good place to start as you can compare the standard of the content. With many search engines using ranks to present information, it is important to create high quality content and get ranked near the top to generate more traffic to your site.

To create this content, ensure you have researched into your audience, and you are including interesting points that are going to keep them engaged. Think about how you can provide answers to their questions and present information that they will not have read before.

2. Generating content consistently

To be taken seriously and grow loyalty to your brand, it is important to engage with your audience regularly, whether this is through social media posts, articles, or website updates. By creating a content strategy can help you keep on top of your content and how often you share it. Creating regular content is a huge benefit to driving more traffic to your site and improving that all important SEO.

You can include content about, design, creativity, and technical skills but the key is to prioritise where and when is the right time to use the content to ensure you are being effective with your content.

3. Understanding the audience

No matter how large your audience is, there will be a variety of people who all look for certain content in different ways and this can be hard to share the right type of content. To create a better understanding of what they are looking for, will help you to create content that really interests them. Do your market research and analyse their interests by looking on their social media – what things are they sharing or liking? What type of accounts do they follow? See what days or times are most popular to engage with people? Simple tips like this should help with exactly why they are reading your content.

From doing this you will engage with them on a better level and realise the best formats to do this, such as social media, blog posts, podcasts, and website articles. Whichever way you are sharing your content, make sure it is delivering value, insight, and solutions.

4. Measuring your achievements

Is analysing metrics in your strategy? Without looking at the metrics you will not see how successful your content has been. Look at software like Google Analytics to monitor your posts, traffic flow surrounding your content, the domain authority, your email marketing, and social media posts.

Imagine if your post becomes an overnight success? If you are not checking on these metrics, it could be weeks before you knew how successful it had become and you would be missing out on an opportunity to gain this traction across the rest of your content. Setting yourself targets whether this is the number of followers, monetary value or increase in web site traffic, this is an effective way to track your progress and use these metrics effectively.

5. Choosing the right platforms

Lastly, now you have a better understanding of your audience, the formats in which to post and how often, you need the right platform to post on. With thousands of marketing channels and platforms available, it is important to focus ones that best connect you with your audience.

Take time to understand which platform would be most suited to your target audiences, if you publish on the wrong platform, they will never get to enjoy the content you have created for them.

Although there are many ways and channels to do this, the most effective is to promote your content using paid digital advertising via social media, reputable industry publications and other online platforms that organically grow traffic.

Some of these content marketing challenges may not be the easiest to overcome but by allowing some time each week to focus on these aspects, the success with SEO will show in those metrics you are now monitoring!