Why Guest Posts are Crucial for Improving SEO?

In the ever-evolving landscape of digital marketing, staying ahead in search engine rankings is a critical goal for businesses and outreach. One proven strategy to enhance your site’s SEO is through guest posting. Here we have a look into why guest posts are essential for improving SEO and how they can help boost your online presence.

1. High-Quality Backlinks

One of the primary benefits of guest posting is acquiring high-quality backlinks. Search engines, like Google, consider backlinks as votes of confidence from one site to another. When you contribute a guest post to a reputable blog, you often get to include a link back to your site. These backlinks signal to search engines that your content is credible and valuable, which can improve your site’s authority and ranking.

How Backlinks Boost SEO:

Authority Transfer: Links from established sites transfer some of their authority to your site.

Crawling and Indexing: Backlinks help search engines discover your content faster.

Referral Traffic: Quality backlinks can drive direct traffic to your site.

2. Increased Visibility and Brand Awareness

Guest posting exposes your brand to a broader audience. By contributing to well-known blogs in your niche, you can reach potential customers who may not have encountered your brand otherwise. This increased visibility can lead to higher search volumes for your brand name, indirectly boosting your SEO.

Benefits of Increased Visibility:

Brand Recognition: Consistent guest posting helps establish your brand as a thought leader.

Audience Growth: Attract new followers and subscribers from the host blog’s audience.

Engagement: Higher visibility can lead to increased social media shares and interactions.

3. Networking Opportunities

Guest posting helps you build relationships with other bloggers, influencers, and industry experts. These relationships can lead to more guest posting opportunities, collaborative projects, and partnerships, all of which contribute to your SEO strategy.

Networking Advantages:

Future Collaborations: Partnerships can lead to co-created content and mutual backlinks.

Mentions and Shares: Networking can result in more social media mentions and shares.

Industry Insights: Stay updated with the latest trends and insights from industry peers.

4. Improved Domain Authority

Regular guest posting on authoritative sites can improve your domain authority. Domain authority is a metric that predicts how well a website will rank on search engine result pages (SERPs). Higher DA typically correlates with better search engine rankings.

Domain Authority Growth:

Consistent Backlinks: Ongoing guest posts build a steady stream of backlinks.

Trust and Credibility: Association with reputable sites enhances your site’s credibility.

Competitive Edge: Higher DA can help you outrank competitors in search results.

Conclusion

Guest posting is a powerful tool in the SEO arsenal. It provides high-quality backlinks, increases brand visibility, enhances your content portfolio, and boosts your domain authority. By strategically contributing guest posts to reputable blogs, you can significantly improve your site’s SEO, driving more organic traffic and establishing your brand as a leader in your industry.

Investing time and effort into guest posting not only enhances your search engine rankings but also builds a strong foundation for long-term digital marketing success. Start identifying relevant blogs in your niche, craft compelling content, and watch your SEO efforts pay off.

How to Write a Successful Guest Blog Post?

Guest blogging presents a great opportunity to showcase your expertise, reach new audiences, and establish valuable connections within your niche. However, crafting a successful guest blog post requires more than just putting words on paper. Here are some of the essential steps, we think are important to write a compelling guest post that captivates readers and leaves a lasting impression.

1. Understand the Audience and Blog

Before you start writing, take the time to research the target audience and the blog you’re contributing to. Familiarise yourself with the blog’s tone, style, and content preferences. Tailor your post to align with the interests and needs of the readers, ensuring that your content provides genuine value.

2. Brainstorm Unique and Relevant Topics

Generate a list of potential topics that resonate with both the audience and the theme of the host blog. Aim for topics that are timely, relevant, and offer a fresh perspective or unique insights. Consider addressing common pain points, sharing practical tips, or discussing emerging trends within your niche.

3. Craft a Compelling Introduction

Grab the reader’s attention from the outset with a compelling introduction that sets the stage for your post. Pose a question, share a surprising statistic, or tell a compelling story to draw readers in and entice them to continue reading.

4. Provide Value-Driven Content

Deliver on the promise of your introduction by providing valuable and actionable content throughout your post. Share your expertise, provide practical advice, and offer insights that readers can apply to their own lives or businesses. Use clear examples, case studies, and anecdotes to illustrate your points and make your content more engaging.

5. Structure Your Post Effectively

Organise your content into a clear and logical structure that makes it easy for readers to follow along. Use subheadings, bullet points, and numbered lists to break up large blocks of text and improve readability.

6. Incorporate Visual Elements

Enhance the visual appeal of your guest post by including relevant images, infographics, or videos. Visual elements not only break up the text and make the content more visually appealing but also help to reinforce key points and concepts.

7. Craft a Compelling Conclusion

Wrap up your guest post with a strong conclusion that reinforces the main takeaways and leaves a lasting impression on the reader. Summarise the key points covered in the post, offer a call to action, and invite readers to engage further by leaving comments, sharing the post, or exploring related content on the host blog.

8. Edit and Proofread

Before submitting your guest post, take the time to thoroughly edit and proofread your content. Check for grammar and spelling errors, ensure consistency in style and tone, and verify the accuracy of any facts or statistics. Consider asking a trusted friend or colleague to review your post for feedback before sending it off to the blog owner.

9. How to find the best sites

Finally, adhere to the submission guidelines provided by the host blog. Pay attention to formatting requirements, word count limits, and any specific instructions for including author bio, links, or images. Submit your guest post in the preferred format and within the specified deadline to increase your chances of acceptance.

Conclusion

Writing a successful guest blog post requires careful planning, research, and attention to detail. By following these steps and crafting high-quality content that resonates with the target audience, you can maximise the impact of your guest blogging efforts and establish yourself as a valuable contributor within your niche.

6 Top Tips for Improving Your Ranking on SERPs

Improving your ranking on Search Engine Results Pages (SERPs) involves various strategies and best practices. It is not an overnight task but here are some of our top tips you can do to help you enhance your visibility and ranking:

Keyword Research

Identify relevant keywords for your content and use tools like Google Keyword Planner or SEMrush to find high-volume, low-competition keywords. This will also be a great way to see any competitive companies, and plan how to get ahead of these.

Quality Content

Create high-quality, valuable, and engaging content by including your target keywords naturally in your content. Make sure the content is visually appealing to your audience by optimising title tags, meta descriptions, and headers with relevant keywords.

Mobile Optimisation

Ensure your website is mobile-friendly and provides a good user experience on smartphones and tablets. Google prioritises mobile-friendly websites in its rankings. Improve your website’s loading speed for both desktop and mobile users. Compress images, use browser caching, and leverage Content Delivery Networks (CDNs).

Backlink Building

Earn high-quality backlinks from reputable websites in your industry. You can do this via methods like  guest posting, influencer outreach, and content promotion are effective methods. Guest posts allows the chance to publish your content on an established websites to reach new audiences and increase the exposure of you content.

Social Signals

Be active on social media platforms to increase your brand’s visibility. Social signals can indirectly impact your search rankings, particularly if you keep your content fresh and up-to-date. Regularly update existing content and adding new, relevant information will help keep your existing audience and attract new ones, driving your web traffic too.

User Experience (UX)

Prioritise a positive user experience on your website. Easy navigation, clear calls-to-action, and a clean design contribute to better rankings. This will encourage repeat customers to the website and increase your click rate and users on the website, all improving your rank on SERP’s.

Remember, SEO is an ongoing process, and it may take time to see significant results. Consistency and a holistic approach to these tips will contribute to improved SERP rankings over time.

Build A Future-Proof SEO Strategy

Building a future-proof SEO (Search Engine Optimisation) strategy involves staying ahead of the curve and adapting to the evolving landscape of search engines and user behaviour. Take a look at some of the key components we think will help with a future-proof SEO strategy:

Mobile Optimisation

Ensure your website is mobile-friendly. With lots of content shared on handheld devices, mobile-first indexing is a priority for search engines. To enhance customer experience, it is a good idea to optimise this for page speed on mobile devices.

User Experience (UX) and Core Web Vitals

Focus on providing a seamless and enjoyable user experience. Pay attention to Core Web Vitals, including page speed, loading times, and interactivity to help with usability.

Quality Content

Create high-quality, valuable, and relevant content that addresses your audience appropriately. Diversify content formats, including text, images, videos, and interactive elements are more interesting and interactive to the reader. See our other blog posts for tips on how to create good quality content.

Voice Search Optimisation

With voice search becoming more prevalent, optimise content for conversational and natural language to be more inclusive to all audiences. Identify and target long-tail keywords that mimic spoken queries.

Artificial Intelligence (AI) and Machine Learning (ML)

Leverage AI and ML for data analysis, personalisation, and content optimisation. Stay informed about search engine algorithm updates influenced by AI.

Technical SEO

Regularly audit and optimise your website’s technical aspects, including crawlability, indexation, and site structure.

Local SEO

Optimise your business for local search, including Google My Business optimisation. Encourage customer reviews and respond to them, as they influence local rankings.

Social Media Integration

Build a strong social media presence, as social signals may impact search rankings. Encourage social sharing of your content and use all different types that are now available. Different social media platforms attract different audiences, and this will improve the exposure to new industries.

Video SEO

Optimise videos for search engines by providing detailed descriptions, transcripts, and engaging thumbnails. Host videos on platforms like YouTube and embed them on your site to offer a different media to your audience.

Adaptability and Continuous Learning

Stay informed about industry trends and changes in search engine algorithms. Adapt your strategy based on user behaviour, technological advancements, and algorithm updates.

Inclusive SEO

Ensure your website is accessible to all users, including those with disabilities. This not only improves SEO but also enhances user experience for a broader audience.

Analytics and Data-driven Decisions

Utilise analytics tools like Google Analytics, to track the performance of your SEO efforts. Make data-driven decisions and adjust your strategy based on performance metrics.

International SEO

If applicable, optimise your website for international audiences. By considering language, regional differences, and localisation in your SEO strategy will help to be inclusive to all type of audience and increase the reach that you will bring to your website.

These tips are a great way to start to improving your SEO strategy, and some elements may take time but keeping a record of metrics will help to see what is working well for you!

How to Rank on Google?

Ranking on Google involves a combination of factors, and it’s important to note that Google’s algorithms are complex and constantly evolving. However, here are some general tips to improve your website’s chances of ranking well on Google:

Quality Content

Create high-quality, relevant, and valuable content that addresses the needs and interests of your target audience. Use proper grammar, spelling, and formatting to help improved your SERP rating.

Keyword Research

Identify relevant keywords related to your content and target audience, and this can be done by using tools like Google Keyword Planner or other keyword research tools to find keywords with reasonable search volume and competition.

On-Page SEO

Optimise your content for search engines by including relevant keywords in your titles, headers, meta descriptions, and throughout the content. Use descriptive and SEO-friendly URLs.

Mobile-Friendly Design

Ensure that your website is mobile-friendly. Google prioritises mobile-friendly websites in its rankings as this creates better customer engagement and improved usability.

Backlinks

Build high-quality, relevant backlinks from reputable websites. Quality is more important than quantity. You can build back links through various ways like, using directories, publishing your content on other sites through guest posting and reaching out to journalists.

Good Quality Content

Create a positive user experience by having a well-designed website with easy navigation. Reduce bounce rates by providing valuable and engaging content. This can then also be shared via your social media platforms to increase your online presence and potentially drive traffic to your website.

SEO

Ensure that your website is easily crawlable by search engines. By using a sitemap and submitting it to Google, along with fixing any broken links and redirects as this will help your SEO and give you that all important exposure to online audiences.

Updates

Keep your content fresh and regularly update your website. Websites that regularly publish new, relevant content and do not have old content, are more likely to rank higher in search engines.

Remember that SEO is an ongoing process, and it takes time to see results. Additionally, Google’s algorithms can change, so staying informed about updates and adapting your strategy accordingly is crucial. It’s also a good idea to monitor your website’s performance using tools like Google Analytics and Search Console.

Creating Content that Ranks Well on Google

This process involves following several key strategies. While Google’s ranking algorithm is complex and constantly evolving, here are some practices we have put together for you to consider:

Understanding user intent

Research and understand what users are searching for when they look for content related to your topic. This will help you align your content with their needs and intentions. Identify relevant keywords and phrases that users are likely to search for. Use keyword research tools to find popular and less competitive keywords. Incorporate these keywords naturally into your content, including the title, headings, and body.

High-quality content

Create well-written, informative, and engaging content that provides value to the readers. Google aims to deliver the best possible results to its users, so focus on creating content that is comprehensive and unique. Include relevant internal links within your content to guide users to other relevant pages on your website. Finding opportunities to earn high-quality external links from reputable websites is also a useful tool. Both internal and external links help Google understand the relevance and authority of your content.

Proper formatting

Organise your content using headings, subheadings, and bullet points. This helps Google understand the structure and hierarchy of your content, making it easier for users to read and navigate. Optimise your meta title and meta description tags to include relevant keywords and accurately describe the content. These tags are displayed in search engine results and can influence click-through rates.

Accessibility

Ensure your website and content are mobile-friendly and responsive. Google prioritises mobile-friendly websites in its search results, considering the growing number of mobile users. By improving your website’s loading speed by optimising images, using caching techniques, and minimising unnecessary scripts, will also help. A faster loading website provides a better user experience and is favoured by Google.

Social signals

Promote your content through social media channels to increase visibility and generate social signals. While social signals may not have a direct impact on search rankings, they can indirectly contribute to increased traffic and engagement.

Remember that search engine optimisation (SEO) is an ongoing process, and it’s essential to stay up to date with the latest best practices and algorithm changes, along with keeping your own content fresh. Regularly reviewing and updating it demonstrates to Google that your content is current and relevant, increasing its chances of ranking well.

Continuously monitor your website’s performance, analyse user behaviour, and make improvements accordingly.

Using Google Analytics for SEO insights

When making a guest post, it is important to know what useful instruments are out there to track your metrics of your site and help you to improve.

Google Analytics is a powerful tool that can provide valuable insights for SEO (Search Engine Optimisation). By leveraging the data available in Google Analytics, you can gain a better understanding of your website’s performance, user behaviour, and organic search traffic. Here are some ways you can use Google Analytics for SEO insights:

1. Organic Search Traffic

Google Analytics can show you the volume of organic search traffic your website receives, along with the keywords that users are using to find your site. This data can help you identify which keywords are driving the most traffic and focus your SEO efforts accordingly.

2. Landing Page Performance

Analysing the performance of your landing pages can provide insights into which pages are ranking well in search results and driving organic traffic. You can identify the pages with high bounce rates or low conversion rates and optimise them for better SEO performance.

3. User Behaviour

Google Analytics provides data on user behaviour, such as time on site, page views per session, and bounce rate. These metrics can help you understand how engaged users are with your website and identify areas for improvement. By analysing user behaviour, you can optimise your content, user experience, and website structure to improve SEO.

4. Conversion Tracking

Setting up conversion tracking in Google Analytics allows you to measure the effectiveness of your SEO efforts in terms of lead generation, sales, or other conversion goals. You can track specific actions users take on your website, such as form submissions or purchases, and attribute them to organic search traffic. This information helps you understand the ROI of your SEO activities.

5. Referral Traffic

Google Analytics provides data on referral sources, showing which websites are sending traffic to your site. By analysing this data, you can identify high-quality referral sources and build relationships with them for link building or guest posting opportunities, which can positively impact your SEO.

6. Mobile Performance

Within content marketing shared across many devices and platforms, the increasing importance of mobile optimisation for SEO, Google Analytics can help you track and analyse mobile traffic. You can identify any issues specific to mobile users, such as high bounce rates or slow page load times and optimise your website accordingly.

7. Site Speed

Google Analytics provides data on page load times, which is a critical factor for SEO. Slow-loading pages can negatively impact user experience and search rankings. By monitoring site speed data, you can identify areas for improvement and optimise your website for faster load times.

Remember, to leverage Google Analytics effectively for SEO insights, it’s essential to set up the tool correctly, including enabling organic search tracking, setting up goals and conversions, and implementing relevant filters and segments. This way, you can ensure you’re capturing accurate data that can drive informed SEO decisions.

How to Write a Blog Post that People Will Actually Read

Writing a blog post that people will actually read can be a daunting task, but it’s not impossible. Here are some tips to help you create a blog post that will engage your readers and keep them coming back for more.

1. Identify your target audience

Before you start writing, think about who your target audience is. What are their interests? What do they want to read about? Knowing your audience will help you create content that is relevant and valuable to them.

2. Write an attention-grabbing headline

Your headline is the first thing that people will see, so make it catchy and compelling. Use power words and make sure it accurately represents the content of your post.

3. Keep it simple and concise

People have short attention spans, so keep your blog post simple and to the point. Use short sentences, simple language, and break up your content into easy-to-read paragraphs.

4. Use subheadings

Subheadings break up your content and make it easier for people to scan. Use them to highlight key points and make it easier for readers to find the information they are looking for.

5. Use visuals

People are visual creatures, so using different types of content marketing, like images, videos, and infographics to break up your text and make your blog post more engaging.

6. Make it actionable

Give your readers something they can do with the information you provide. Whether it’s a call to action or a list of actionable steps, make sure your readers can take something away from your post.

7. Edit and proofread

Before you hit publish, make sure you edit and proofread your post. Check for grammar and spelling errors, and make sure your content flows well and is easy to understand.

By following these tips, you can create a blog post that people will actually read and find valuable. Remember to always put your readers first and provide them with content that is useful and relevant to their interests.

How to Increase Your Post Views?

In this step of the journey, we are aiming to give you some inspiration for your posts but showing which of our article are bring in the most views!

The 5 articles below are the ones across our 12 brands that have generated the most views so far in 2023. We want to take a look at why these articles are so popular and look at the format of them.

1. GHP – 10 Reasons its so Important to Stay Healthy – 9135 views

2. LUXlife – The Top 7 Most Luxurious Hotels in the World – 5156 views

3. Corporate Vision – 8 Ways to Improve Product Quality in 2021 – 3583 views

4. BUILD – How to Make Your Concreate Floors Look Nicer – 2057 views

5. New World Report – Food Standards Showdown: USA vs the EU – 1999 views

By analysing these posts, we know that the content is obviously a key factor to engage the audience but other things that could help increase your post views are:

  • Use listicles – these make the information easier to digest and mor engaging to reach
  • Include relevant imagery – showing examples of what is included in your writing can be helpful and more pleasing to look at
  • Use relevant headings – this breaks the piece up and allows
  • Be relevant to certain regions countries – this could be a niche audience but those that it affects will be interested

Providing relevant and quality content in your posts is the best way to achieve lots of page views! Good practice when publishing any content is to monitor it to see how well it succeeds and if it needs an extra boost to drive exposure and interest, try to implement some of the above tips into your own content!

Content Creation

When making a guest post and publishing your content online, naturally the better your content is, the more interest and traffic you will generate. Now you have seen examples of guest post platforms and how to publish them, we are going to share some tips on how to create great content to publish…

The Types of Content Marketing

When improving your marketing, it is important to look at the different mediums that can be used to resonate with your audience. It is a good idea to see what forms of media are most used and that will be of interest.

Types of marketing that are popular across many industries today are:

  • Blogging
  • Video
  • Podcasting
  • Infographics
  • Email
  • Visual content
  • E-books
  • Newspapers
  • Presentations
  • Quizzes’/tools
  • Checklists
  • Courses
  • Webinars
  • Free apps
  • Social media posts

With social media, blogging and vlogging having a large increase in popularity, sharing your guest post articles across your social media channels and including the links to the post may generate even more traffic.

Writing SEO

Creating content is not so easy when there is quite a lot to think about in terms of SEO. Search Engines, like Google, rank content highly based on the following factors:

  • High-quality content
  • Relevance
  • Context

These three points are the main reasons for content to be ranked higher over other sources. It is important that the content that is shared on the domain share a certain relevance in context and is written well. However, this can be affected by other factors to be truly successful!

Mobile-friendliness: It is important that sites are responsive for apps and digital mobile use

High-quality backlink: Having these links boosts SEO authority and Google is seen to rank higher

Domain authority: A higher domain authority is influenced by your total number of links and the age, size and popularity of the domain and will help your SEO

On-page SEO: Important on-page SEO components include title tags, meta description, header tags, URLs, and image alt tags and will all help to boost your overall SEO

How to start writing

When writing content, you will either have a topic in mind or need to find a topic to write about. You can attack your content either way by asking questions like, how you can increase the demand around the topic you have, or figuring out what you are looking for from your customers. Set yourself key points to research to help with your marketing based around SEO, so you can keep track of how successful these are. For example…

  • Keywords to use within your writing and the volumes of this search
  • Is your content going to be relevant to what the audience want?
  • Look into competitiors, does someone else provide this content?

Using your keywords effectively, also known as on-page SEO, will help optimise your content and demonstrate expertise, authority and trust with your audience. Keeping your audience in mind when writing, will also be key to the success of your writing. Look into vocabulary and the style of how you want your piece to come across, and make sure it is meeting your target audience.

When creating a lot of content, it is a good idea to research what has been already written so you can bring fresh ideas to your audience. With the help of screenshots, charts, images, and videos you can bring diversity to your posts and a sense of engagement with your audience.

Getting the basics of content creation right, will help you to make better article and make the most of your guest posts!