Creating Content that Ranks Well on Google

This process involves following several key strategies. While Google’s ranking algorithm is complex and constantly evolving, here are some practices we have put together for you to consider:

Understanding user intent

Research and understand what users are searching for when they look for content related to your topic. This will help you align your content with their needs and intentions. Identify relevant keywords and phrases that users are likely to search for. Use keyword research tools to find popular and less competitive keywords. Incorporate these keywords naturally into your content, including the title, headings, and body.

High-quality content

Create well-written, informative, and engaging content that provides value to the readers. Google aims to deliver the best possible results to its users, so focus on creating content that is comprehensive and unique. Include relevant internal links within your content to guide users to other relevant pages on your website. Finding opportunities to earn high-quality external links from reputable websites is also a useful tool. Both internal and external links help Google understand the relevance and authority of your content.

Proper formatting

Organise your content using headings, subheadings, and bullet points. This helps Google understand the structure and hierarchy of your content, making it easier for users to read and navigate. Optimise your meta title and meta description tags to include relevant keywords and accurately describe the content. These tags are displayed in search engine results and can influence click-through rates.


Ensure your website and content are mobile-friendly and responsive. Google prioritises mobile-friendly websites in its search results, considering the growing number of mobile users. By improving your website’s loading speed by optimising images, using caching techniques, and minimising unnecessary scripts, will also help. A faster loading website provides a better user experience and is favoured by Google.

Social signals

Promote your content through social media channels to increase visibility and generate social signals. While social signals may not have a direct impact on search rankings, they can indirectly contribute to increased traffic and engagement.

Remember that search engine optimisation (SEO) is an ongoing process, and it’s essential to stay up to date with the latest best practices and algorithm changes, along with keeping your own content fresh. Regularly reviewing and updating it demonstrates to Google that your content is current and relevant, increasing its chances of ranking well.

Continuously monitor your website’s performance, analyse user behaviour, and make improvements accordingly.