6 Top Tips for Improving Your Ranking on SERPs

Improving your ranking on Search Engine Results Pages (SERPs) involves various strategies and best practices. It is not an overnight task but here are some of our top tips you can do to help you enhance your visibility and ranking:

Keyword Research

Identify relevant keywords for your content and use tools like Google Keyword Planner or SEMrush to find high-volume, low-competition keywords. This will also be a great way to see any competitive companies, and plan how to get ahead of these.

Quality Content

Create high-quality, valuable, and engaging content by including your target keywords naturally in your content. Make sure the content is visually appealing to your audience by optimising title tags, meta descriptions, and headers with relevant keywords.

Mobile Optimisation

Ensure your website is mobile-friendly and provides a good user experience on smartphones and tablets. Google prioritises mobile-friendly websites in its rankings. Improve your website’s loading speed for both desktop and mobile users. Compress images, use browser caching, and leverage Content Delivery Networks (CDNs).

Backlink Building

Earn high-quality backlinks from reputable websites in your industry. You can do this via methods like  guest posting, influencer outreach, and content promotion are effective methods. Guest posts allows the chance to publish your content on an established websites to reach new audiences and increase the exposure of you content.

Social Signals

Be active on social media platforms to increase your brand’s visibility. Social signals can indirectly impact your search rankings, particularly if you keep your content fresh and up-to-date. Regularly update existing content and adding new, relevant information will help keep your existing audience and attract new ones, driving your web traffic too.

User Experience (UX)

Prioritise a positive user experience on your website. Easy navigation, clear calls-to-action, and a clean design contribute to better rankings. This will encourage repeat customers to the website and increase your click rate and users on the website, all improving your rank on SERP’s.

Remember, SEO is an ongoing process, and it may take time to see significant results. Consistency and a holistic approach to these tips will contribute to improved SERP rankings over time.

How to Rank on Google?

Ranking on Google involves a combination of factors, and it’s important to note that Google’s algorithms are complex and constantly evolving. However, here are some general tips to improve your website’s chances of ranking well on Google:

Quality Content

Create high-quality, relevant, and valuable content that addresses the needs and interests of your target audience. Use proper grammar, spelling, and formatting to help improved your SERP rating.

Keyword Research

Identify relevant keywords related to your content and target audience, and this can be done by using tools like Google Keyword Planner or other keyword research tools to find keywords with reasonable search volume and competition.

On-Page SEO

Optimise your content for search engines by including relevant keywords in your titles, headers, meta descriptions, and throughout the content. Use descriptive and SEO-friendly URLs.

Mobile-Friendly Design

Ensure that your website is mobile-friendly. Google prioritises mobile-friendly websites in its rankings as this creates better customer engagement and improved usability.


Build high-quality, relevant backlinks from reputable websites. Quality is more important than quantity. You can build back links through various ways like, using directories, publishing your content on other sites through guest posting and reaching out to journalists.

Good Quality Content

Create a positive user experience by having a well-designed website with easy navigation. Reduce bounce rates by providing valuable and engaging content. This can then also be shared via your social media platforms to increase your online presence and potentially drive traffic to your website.


Ensure that your website is easily crawlable by search engines. By using a sitemap and submitting it to Google, along with fixing any broken links and redirects as this will help your SEO and give you that all important exposure to online audiences.


Keep your content fresh and regularly update your website. Websites that regularly publish new, relevant content and do not have old content, are more likely to rank higher in search engines.

Remember that SEO is an ongoing process, and it takes time to see results. Additionally, Google’s algorithms can change, so staying informed about updates and adapting your strategy accordingly is crucial. It’s also a good idea to monitor your website’s performance using tools like Google Analytics and Search Console.