6 Top Tips for Improving Your Ranking on SERPs

Improving your ranking on Search Engine Results Pages (SERPs) involves various strategies and best practices. It is not an overnight task but here are some of our top tips you can do to help you enhance your visibility and ranking:

Keyword Research

Identify relevant keywords for your content and use tools like Google Keyword Planner or SEMrush to find high-volume, low-competition keywords. This will also be a great way to see any competitive companies, and plan how to get ahead of these.

Quality Content

Create high-quality, valuable, and engaging content by including your target keywords naturally in your content. Make sure the content is visually appealing to your audience by optimising title tags, meta descriptions, and headers with relevant keywords.

Mobile Optimisation

Ensure your website is mobile-friendly and provides a good user experience on smartphones and tablets. Google prioritises mobile-friendly websites in its rankings. Improve your website’s loading speed for both desktop and mobile users. Compress images, use browser caching, and leverage Content Delivery Networks (CDNs).

Backlink Building

Earn high-quality backlinks from reputable websites in your industry. You can do this via methods like  guest posting, influencer outreach, and content promotion are effective methods. Guest posts allows the chance to publish your content on an established websites to reach new audiences and increase the exposure of you content.

Social Signals

Be active on social media platforms to increase your brand’s visibility. Social signals can indirectly impact your search rankings, particularly if you keep your content fresh and up-to-date. Regularly update existing content and adding new, relevant information will help keep your existing audience and attract new ones, driving your web traffic too.

User Experience (UX)

Prioritise a positive user experience on your website. Easy navigation, clear calls-to-action, and a clean design contribute to better rankings. This will encourage repeat customers to the website and increase your click rate and users on the website, all improving your rank on SERP’s.

Remember, SEO is an ongoing process, and it may take time to see significant results. Consistency and a holistic approach to these tips will contribute to improved SERP rankings over time.

What is a SERP (Search Engine Results Page)?

What is a SERP (Search Engine Results Page)?

SERP stands for Search Engine Results Page. This is the page that a search engine displays to the user when they submit a search query. For example, if you go to Google and type in ‘what is martech?’ and press enter or click the search emblem, the search engine results page (or SERP) will be the pages that are returned to you.

You will notice that the search engine will most likely not return only one single results page, depending on your search term but quite likely it will return thousands or even millions of results pages.  Search Engine Optimisation (SEO) techniques allow businesses and their marketing teams to rank higher on search engines. Obviously, page one would be the ultimate goal for businesses, the fact is that most users will not go beyond pages 2 or 3 to find the content, business, service or product they are looking for.

Where a business ranks on search engine results pages is an important factor for most businesses, particularly those that seek to increase organic traffic to their website. According to stats published on Expand Digital website, ‘businesses that show up on the first page of results get 92% of consumer traffic’. Here you will also find other useful stats that will aid in your SEO efforts.

Google is the most used search engine, who typically have around 90%+ market share. It is however worth considering that Google is not the only search engine used, others include Bing, Yahoo!, MSN Search, AOL, Ask.com and Yandex, amongst others.

What is a SERP (Search Engine Results Page)?