How to Use Article Marketing to Improve SEO?

Included in article marketing should be useful, informative content, created with its online audience in mind. When a specific topic in the article is searched for in a search engine, such as Google, it shows in the web pages, along with blog posts and other sources related to that topic that it is listed in.

Article marketing is a content marketing technique that combines writing and posting articles across different platforms, with the aim to promote the desired business or website through its backlinks included in the article.

The highest-ranking pages are bought to the top of a search engine, this means they have good SEO. So, when an article is being written you can adapt the content and optimise it to help you reach the top of the search engine. Optimising your content can be a very important aspect of your marketing as it can lead to a huge increase in traffic to your website and business.

Article marketing is not only a strategy to improve your SEO; it can also generate traffic through many different channels, such as social media. With businesses growing their reach across different audiences, they can adapt their content with their posts to suit the platform. Here are some of the platforms listed below:

  • LinkedIn
  • Twitter
  • Facebook
  • YouTube
  • Other blogs
  • Guest posts
  • Email campaigns

When starting your article marketing it can be easier to create bitesize steps to establish what best fits your business and the users you are trying to reach. These are some of our recommended, simple steps for you to get your content exactly how you would like:

1. Choosing Your Topic

Firstly, you will need to choose a topic that you know will be of interest to your audience. Create a list of these areas which you think will be the most effective whilst thinking about the key parts to your business that are most enquired about e.g. cost, designs, content, service?

2. Research Your Keywords

Now you have your topic and aspects that are going to be included, you will need to plan the keywords that are relevant and will be most searched for in a search engine. There is no use including words that are not used in your field or are never searched for.

To help with this step, there are many tools like Semrush that will be useful in this stage of the process. By doing some research into specific words and if they will be effective to your SEO.

3. Writing Your Content

With your research done, you can now start taking on board what you have learnt so far and begin writing your content. This is also a good time to analyse your content and make sure it has great SEO, helping it to rank higher in the search engine. Some of the aspects include the following features:

  • An interesting title and clear headings throughout your text.
  • Ensure your content is interesting.
  • Adding internal and external links.
  • Using a good URL structure.

Another feature that would be beneficial to add at this time would be different types of media. Add some creativity into your article with images, videos, digital tools and PDF’s which will attract a larger audience and improve your SEO!

4. Publishing Your Content

Now your content is ready to go you will need to find a platform that will publish your work. It is important to find a platform that has the right audience for your content, and provide the best results. There are many platforms and blogs, that will host your article on their site and include a link back to your website to drive more traffic. Look at useful platforms like AI Guest Posts and FAT JOE, that will publish you articles for a small fee and you will benefit from their large audiences and reach across popular industries.

Now the hard work is done, watch the results of your article marketing and see how successful it will be to your SEO and bringing traffic to your website.

The Types of Content Marketing

Content marketing is the creation of information and content and how this can be shared across different materials and formats, such as videos, blog and social media. The main idea is to entertain or inform the audience, whilst delivering a business goal. Here is an example of some of the variety of content marketing that is used across different businesses:

  • Blogging
  • Video
  • Podcasting
  • Infographics
  • Email
  • Visual content
  • E-books
  • Newspapers
  • Presentations
  • Quizzes’/tools
  • Checklists
  • Courses
  • Webinars
  • Free apps
  • Social media posts

When thinking of content marketing, the two most popular ways, which have grown hugely, are blogging and podcasts. The statistics for blogging have increased globally, but in the U.S. the number of bloggers between 2014-2020 increased by 10 million!! Similarly, the global growth for podcasting is expected to increase by 31% for 2028. With huge markets like these, is it understandable how content marketing has become so varied and can appeal to larger audiences.

Here is a more in depth look at some of the most popular types of content marketing:

Blogging

After being around for such a long time, blogging still accounts for a large percentage of the content marketing that is out there. With most blogs being written about products or services relating to a business, it is easy to see the results made from creating the blog and why they are so popular. Alongside this, blogs also carry a non-expensive price tag – ideal for small businesses or those on a tight budget. You can find free options or choose platforms to post your blog that you know will reach a much larger audience.

Blogs are also a great form of content marketing to use whether your business is small or large. If you have a small business and you begin posting a blog, this will entice the following you are looking for or alternatively, if you are an established business, the personal touch of a blog will add a genuine nature to your business and show your audience you are a trustworthy brand.

Social Media

Like blogging, social media is also huge in the content marketing industry. There are now so many different channels to engage with your audience, and this element does set social media apart from other types of marketing. By creating a social media post, the ideal result is to be seen and engage with your audience with an almost instant reaction or feedback from them.

Like blogging, this is also does not take much funding, unless you are looking to push this further and track your results and analytics. By tracking the results on your social media content, you will be able to see what is working and generating the most traffic to your site.

Podcasts

With podcasts, the initial cost of equipment and set up is a little more to take on than blogging but the potential audience for this could be huge. It is important to plan what you are going to say in your podcast to make sure it is not just ‘off the cuff’ and meets the reason of why you are doing the podcast. After all, the main aim of the podcast is to raise awareness of your brand and target those areas that are harder to reach with other types of content marketing.

Like with social media, there are lots of celebrities who have also joined the world of podcasting as a way of creating a relationship with their fan, just like businesses can do with clients. Podcasts can be found on many popular apps like iTunes, Spotify, and many radios stations and websites. They are convenient for people to listen to on the move, and they can do this at any time.

Conclusion

Whichever type of content marketing you choose for your business, remember you need to create a clear and well-documented plan. When creating your content marketing strategy, you should:

  • Consider who your target audience is
  • Define your brands identity
  • Understand your buyers’ journey
  • Know the benefits of your products and services
  • Identify measurable goals
  • Create an action plan

Creating a content marketing strategy sounds like a daunting task, however if it’s done right, there is no reason why you shouldn’t start seeing some immediate results!