Thank you for following our lates blog posts – The Ultimate Guide to Guest Posting. Now we have visited many stages through the Ultimate Guide to Guest Posting, we wanted to do a brief recap of what we think are the most important points to take forward with in your guest posting. Take a look below:
Research
Look in depth into your brand/blog and decipher what is your main purpose for guest posting.
Consider the benefits of guest posting and how this is going to be relevant for your industry, audience, scale, current statistics e.g. DA
Analyse your competition in the market so that you can learn from their strengths and weaknesses through your own guest post journey
Create a list of potential websites or platforms that are relevant to you and your content that you would like to publish on
Creation
Create content that will be affective to share as a guest post, or to create a backlink to from your guest post article
Consider the different types of content you would like to share that will be relevant to your audience and the site you are going to publish on
Ensure that your article has good SEO to achieve the best results
Analysis
Use helpful tools that will allow you to track different aspects of your guest posts to make developments to progress your guest posting journey
Promote your guest post where applicable through things like social media and email marketing to help boost your web traffic further
Connect with possible collaborations who can help you action your guest post
If you would like any help in your guest posting journey, we would be more than happy to talk about some guest post opportunities at AI Guest Posts. We would love to share more information about our platform or our 12 individual brands that are available for guest posts.
Guest blogging remains to be a highly effective link-building technique and a great way to reach a wider audience, drive more traffic to your website and show your value as a thought leader in your niche.
However, the most important aspect about a guest post transaction is that it needs to be mutually beneficial to both the writer of the article and the owner of the site publishing the article. You should be providing as much value through either your content or the success of your site, that it is a good match.
Techniques to find guest post friendly sites
1. Define your purpose for guest posting
2. Decide on the right sized websites/blogs that will suit your content and blog
3. Create a list of websites that accept guest posts
4. Connect with similar websites/blogs on social media
5. Google your search terms to find guest blogging websites
6. Search for guest blogging websites in reverse
7. Use tools to help you find guest posting opportunities
Define your purpose for guest posting
With guest posting, finding the correct fit for your article can mean a couple of different things. Its best know exactly what you want to achieve from a guest post opportunity before you choose where to publish it.
Some of the options for this would be:
Some there suits the niche of your content perfectly
A site where you can achieve your goal or income, promotion or both
Somewhere that values your work
Decide on the right sized websites/blogs that will suit your content and blog
Be realistic in your choice of sites where you are wanting to post your article. If your content and link to your own website is much more developed then the site you are publishing on, the site probably will not have as much traffic as you would like to be generating. Likewise, if the site you wish to publish on is successful, you will need to keep in mind, that if these are paid guest posts the higher the traffic and DA, the higher the price.
Create a list of websites that accept guest posts
Start making a list of all the sites you find that have potential for your content. You can then keep the ones you do not act on immediately as reference to look back on and for potential collaborations at a later date.
Connect with similar websites/blogs on social media
Use social media as a helpful tool. Run a search on the actual social media platforms you use like: ‘guest post’ to see what different options come up. It could lead to an alternate route to some useful sites you may not have already thought or heard of. It will also be a good tool to find the most recent current information about guest posts.
Google your search terms to find guest blogging websites
Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.
keyword “submit a guest post”
keyword “guest post”
keyword “guest post by”
keyword “accepting guest posts”
keyword “guest post guidelines”
Search for guest blogging websites in reverse
To successfully achieve reverse guest blogging and make it work for you. Here are some essential tips from Small Business Trends:
1. Figure out what you want out of a guest contributor. How often do you want them to contribute? Is there a particular subject you want discussed?
2. Make a list of all the authors you may want to feature. After you make a list, consider doing a few searches to find other writes who you aren’t familiar with.
3. Go out and try to connect with those authors and talk with them about this opportunity.
This process is not easy, so if it does not work out as planned, use the experience and find out who they are connected with and try to outreach with these too!
Using tools and skills to find
When you search for a website in your niche on Google you will get a vast array of options. However, not all these sites will be open for guest posts, so it’s best to narrow your search by including terms likely to be used by websites looking for guest posts plus your niche or topic. For example: Home Décor + “Guest Post”
Conclusion
The act of finding where you would like to publish your content will take time and errors, to learn what works best for you and your blog but by using some of these option above may help with focus on certain aspects!
At AI Guest Posts, we believe that guest posts are a key tool and have many benefits that can help improve your marketing, across many different levels and here is how:
Improves brand awareness – Writing guest posts can expose your brand to new audiences and let more people know who you are and what you do.
Drives traffic – If guest posts are created often and completed successfully, they can be a valuable source of referral traffic for your website.
Builds links– Guest posting can be a great way to build links to your website so that you can improve search engine rankings.
Develops relationships– By branching out to different people can be a good way to start and progress good working relationships.
Builds presence– Guest posting gives you a way to share your expertise with your audience, which helps cement your authority within the industry.
How will this benefit my business?
All of these factors mentioned above will help your business progress in the right direction, but the question is why are all of these important? Exposure, traffic, desired audiences and industry presence will validify your business and grow your online presence. The more exposure you have, the larger the audience you will reach. When customers have recognised you online, they will feel comfortable using the brand and choose you over competitors. With many businesses based solely online and more people shopping online, the competition is greater than ever. Being able to stand out against your competitiors through search engines and marketing is what is going to bring you success!
Most people who work within the SEO (search engine optimisation) industry will know of or heard of the ranking process and the ‘algorithm’ in how it works. Different algorithms can include number of pages, views, clicks, comments, likes, shares. With new advancements happening every day, Google’s method to rank these if very efficient and it creates decision on the content and usefulness of the page using hundreds of factors included in the algorithm.
Through the help of guest posts, building your brand awareness and driving traffic will improve your SEO and boost your above all of your competitors. It will also help with any email marketing, or social media campaigns that your are working on.
In the next edition of the Ultimate Guide to Guest Posting, we will be sharing the process of uploading your content to AI Guest posts, and how to get your article looking great!
Over the coming weeks, we are going to be bringing you the Ultimate Guide to Guesting Posting, and giving you an insight into aspects of guesting posting like:
What it is?
What are the benefits?
How it can help your business?
How you can make a post?
So, to start it off…
What actually is guest posting?
Guest posts or, guest blogs are content published in the form of an article on someone else’s website. It really is that simple and it can be a key tool to growing your business and online presence!
Guest blogging is a content marketing tactic that involves writing content to publish on an existing website and include links back to your own website. Depending on where you publish your article, there will be different requirements as to what is accepted, including whether the post is tagged to say who it was written by, the amount of words and links that can be included in the article and whether it remains on the site permanently. These are all important things to check before making a guest post on a website.
A guest post can not only help marketing based roles, but any company wishing to boost its online presence, promote a product or process or reach new audiences.
How does it work?
Within the guest posting world, there are site providers who have sites readily available to publish your content, and then the opposite, those looking for somewhere to post their content. It is a mutually beneficially exchange between the two sides and ensuring you find the correct match for your content; it can be very successful. The guest posting process is all about finding either the right content to match your site, or the right site to match your content! It is a positive element to add good quality content to your own website, or vice versa, to publish on a good quality website to build your brand awareness. With many guest post transactions there can be a money exchange and this will also need to be discussed between the two parties involved, before making your post.
During the upcoming articles in our Ultimate Guide to Guest posting, we will be delving into the actual benefits but here is a quick diagram from SEOCZAR of the 10 most beneficial elements…
To adopt this marketing tools within your own work through the form of guest posts, there are many platforms available that allow you to process a guest post on their sites and some contain multiple domains to choose from. Platform with multiple domains, do some of the hard work for you and make it easy to find somewhere suitable for your content and ensure that you will get the best results from guest posting.
Look out for the next article where we will be sharing more information on our own guest post site, AI Guest Posts and other platforms.
Content Marketing is a key marketing driver for many businesses to grow their income and to engage a wider audience in a targeted manner. Here are some of the main ways in which good content marketing can help grow your business:
Research
It is a good suggestion to start by collating a good amount of research around your business that is going to help grow and improve growth on:
Exposure – What your current online and social media presence is like?
Audience – Who is your target audience and are you successfully engaging with them?
Content – Is the content across your business cohesive?
Gaining answers to questions like this will be beneficial when deciding how to apply content marketing, and which methods to use. It will also tell you a lot about your current customers and how you can develop what is currently working within your business and monopolise on their buying habits.
Delivery good quality content
When implementing a content marketing strategy, the goal is to deliver interesting and informative content that your audience will want to engage with and then maximise the potential return on investment in this content through promotion across different channels. Thinking about things like brand awareness, SEO benefits, traffic and sales, and combining this with the interests of your audience, should help you to produce exciting content for your audience.
By sharing good quality content and on a regular basis will keep your audience interested in your business and allow them to invest not only time but also money into your business and grow your sales.
Using a range of channels
With social media and digital services now readily available to help grow your communication channels it can have positive affect and in turn grow your business. Good content marketing will use different formats of digital marketing and target certain audiences to engage with them about your business, encouraging interaction. Judging on your own audience and your content market research you will have understanding of which methods will resonate best. This includes, podcasts, infographic, videos, and blogs.
There are also ways to gain exposure through guest posts, which is publishing your content on another successful website that is relevant to your brand. By gaining exposure to the audience they have already got, will instantly grow yours and enable you to reach customer that you previously would not. Take a look at AI Guest Posts, a platform that has multiple websites to choose from and see which would be most suited to and effective for your content.
After focusing some time to try and improve these areas is a good checklist to help your business. By combining these simple elements and implementing them into your existing business will help to grow your sales, exposure and then hopefully customer base. You do not have to struggle your way through this though, there are useful tools like SEMRush and Hootsuite that can help you plan your content more easily and ensure you are getting the most out of your content marketing to improve your business growth!
A content marketing plan is an important tool to help grow your business and increase sales. Having an effective plan will ensure your approach to marketing is targeted, cost effective and driving that essential return on investment!
Sets the four P’s
Product, place, price and promotion. Creating a content marketing plan will give you a strong basis to see how you are going to meet all of the ‘four P’s’ within your marketing. How will you promote and find a suitable place for your product, whilst reaching the appropriate audience? This asks questions like:
What is it you are selling? A product or a service?
Where are you going to sell it? A shop, online shop, through a platform?
What kind of value does your product hold? What kind of profits will you make? Is it a competitive price?
Having a plan set in place will help you to define your target market, and customers. By concentrating on what you are actually selling and how you are going to do this, it is a great way to gain understanding of your business and analyse what really puts you above others in the market. It will raise your awareness of other competitors and what you need to be successful. It is important to know the reason you are selling your product and in turn will make you more aware of your target market and what they are looking for when buying your product.
By gaining this understanding of your target market, you will be able to understand exactly what your buyers are looking for and therefore allow you to gain trust and develop loyalty with them. This can then have a positive influence on both sales and generating leads.
Helps create measurable goals and objectives
It can also help you to set targets and goals to make sure you are maintaining the key aim of the business. If you set goals and objectives, it is easy to track how you are going to make and maintain sales, aiming to hopefully increase these sales and then asses how close to your goal you are. This method is a great help to help you focus on which aspects of your business is working and what needs improvement. With the targets you set you can measure how your business is performingand see what aspects are working well or need more attention.
Allows for a cohesive message
With a content marketing plan in place, it will ensure that everyone working on the marketing and sales of your business will be on the same page and working towards the same goals. Having set goals for each area of your business like product, place, price and ways in which you are promoting your business, means that no matter if it is just you working on it or a whole team of people there is set guidelines on the style of your work. It is effective as it is clear how the products translate through your website, shop (either physical or online) and social media.
Planning is essential in all business, and content marketing in no different. With the benefits listed above, getting the initial structure of your plan together first, will be a great start to your planning and guarantee you follow this as it could be crucial instigator in leading your business to success.
Included in article marketing should be useful, informative content, created with its online audience in mind. When a specific topic in the article is searched for in a search engine, such as Google, it shows in the web pages, along with blog posts and other sources related to that topic that it is listed in.
Article marketing is a content marketing technique that combines writing and posting articles across different platforms, with the aim to promote the desired business or website through its backlinks included in the article.
The highest-ranking pages are bought to the top of a search engine, this means they have good SEO. So, when an article is being written you can adapt the content and optimise it to help you reach the top of the search engine. Optimising your content can be a very important aspect of your marketing as it can lead to a huge increase in traffic to your website and business.
Article marketing is not only a strategy to improve your SEO; it can also generate traffic through many different channels, such as social media. With businesses growing their reach across different audiences, they can adapt their content with their posts to suit the platform. Here are some of the platforms listed below:
LinkedIn
Twitter
Facebook
YouTube
Other blogs
Guest posts
Email campaigns
When starting your article marketing it can be easier to create bitesize steps to establish what best fits your business and the users you are trying to reach. These are some of our recommended, simple steps for you to get your content exactly how you would like:
1. Choosing Your Topic
Firstly, you will need to choose a topic that you know will be of interest to your audience. Create a list of these areas which you think will be the most effective whilst thinking about the key parts to your business that are most enquired about e.g. cost, designs, content, service?
2. Research Your Keywords
Now you have your topic and aspects that are going to be included, you will need to plan the keywords that are relevant and will be most searched for in a search engine. There is no use including words that are not used in your field or are never searched for.
To help with this step, there are many tools like Semrush that will be useful in this stage of the process. By doing some research into specific words and if they will be effective to your SEO.
3. Writing Your Content
With your research done, you can now start taking on board what you have learnt so far and begin writing your content. This is also a good time to analyse your content and make sure it has great SEO, helping it to rank higher in the search engine. Some of the aspects include the following features:
An interesting title and clear headings throughout your text.
Ensure your content is interesting.
Adding internal and external links.
Using a good URL structure.
Another feature that would be beneficial to add at this time would be different types of media. Add some creativity into your article with images, videos, digital tools and PDF’s which will attract a larger audience and improve your SEO!
4. Publishing Your Content
Now your content is ready to go you will need to find a platform that will publish your work. It is important to find a platform that has the right audience for your content, and provide the best results. There are many platforms and blogs, that will host your article on their site and include a link back to your website to drive more traffic. Look at useful platforms like AI Guest Posts and FAT JOE, that will publish you articles for a small fee and you will benefit from their large audiences and reach across popular industries.
Now the hard work is done, watch the results of your article marketing and see how successful it will be to your SEO and bringing traffic to your website.
Content marketing is the creation of information and content and how this can be shared across different materials and formats, such as videos, blog and social media. The main idea is to entertain or inform the audience, whilst delivering a business goal. Here is an example of some of the variety of content marketing that is used across different businesses:
Blogging
Video
Podcasting
Infographics
Email
Visual content
E-books
Newspapers
Presentations
Quizzes’/tools
Checklists
Courses
Webinars
Free apps
Social media posts
When thinking of content marketing, the two most popular ways, which have grown hugely, are blogging and podcasts. The statistics for blogging have increased globally, but in the U.S. the number of bloggers between 2014-2020 increased by 10 million!! Similarly, the global growth for podcasting is expected to increase by 31% for 2028. With huge markets like these, is it understandable how content marketing has become so varied and can appeal to larger audiences.
Here is a more in depth look at some of the most popular types of content marketing:
Blogging
After being around for such a long time, blogging still accounts for a large percentage of the content marketing that is out there. With most blogs being written about products or services relating to a business, it is easy to see the results made from creating the blog and why they are so popular. Alongside this, blogs also carry a non-expensive price tag – ideal for small businesses or those on a tight budget. You can find free options or choose platforms to post your blog that you know will reach a much larger audience.
Blogs are also a great form of content marketing to use whether your business is small or large. If you have a small business and you begin posting a blog, this will entice the following you are looking for or alternatively, if you are an established business, the personal touch of a blog will add a genuine nature to your business and show your audience you are a trustworthy brand.
Social Media
Like blogging, social media is also huge in the content marketing industry. There are now so many different channels to engage with your audience, and this element does set social media apart from other types of marketing. By creating a social media post, the ideal result is to be seen and engage with your audience with an almost instant reaction or feedback from them.
Like blogging, this is also does not take much funding, unless you are looking to push this further and track your results and analytics. By tracking the results on your social media content, you will be able to see what is working and generating the most traffic to your site.
Podcasts
With podcasts, the initial cost of equipment and set up is a little more to take on than blogging but the potential audience for this could be huge. It is important to plan what you are going to say in your podcast to make sure it is not just ‘off the cuff’ and meets the reason of why you are doing the podcast. After all, the main aim of the podcast is to raise awareness of your brand and target those areas that are harder to reach with other types of content marketing.
Like with social media, there are lots of celebrities who have also joined the world of podcasting as a way of creating a relationship with their fan, just like businesses can do with clients. Podcasts can be found on many popular apps like iTunes, Spotify, and many radios stations and websites. They are convenient for people to listen to on the move, and they can do this at any time.
Conclusion
Whichever type of content marketing you choose for your business, remember you need to create a clear and well-documented plan. When creating your content marketing strategy, you should:
Consider who your target audience is
Define your brands identity
Understand your buyers’ journey
Know the benefits of your products and services
Identify measurable goals
Create an action plan
Creating a content marketing strategy sounds like a daunting task, however if it’s done right, there is no reason why you shouldn’t start seeing some immediate results!
