Tag: Marketing strategy

5 Powerful Tools for Effective Link Building Strategies

Posted on | by Jennifer Spencer

Link building remains an integral aspect of any successful SEO strategy. In the vast digital landscape, securing quality backlinks can significantly boost your website’s authority, traffic, and search engine rankings. However, executing an effective link building campaign requires the right tools to streamline the process and maximise results. Here, we explore five superior tools that can enhance your link building efforts.

Ahrefs

Ahrefs is a comprehensive SEO toolset that offers a myriad of features, including a robust backlink analysis tool. With Ahrefs, you can easily identify your website’s existing backlinks, analyse competitor link profiles, and discover new link-building opportunities. Its Site Explorer feature provides in-depth insights into backlink profiles, anchor texts, referring domains, and more, enabling you to craft a targeted link building strategy.

Moz Link Explorer

Moz Link Explorer is another invaluable tool for link building enthusiasts. It provides detailed backlink data, allowing you to assess the quality and relevance of potential link sources. Moz’s Domain Authority metric helps you prioritize link opportunities by evaluating the authority of websites. Additionally, Moz Link Explorer offers insights into spam score, helping you avoid low-quality links that could harm your site’s reputation.

SEMrush

SEMrush is renowned for its multifaceted SEO capabilities, and its link building toolset is no exception. With SEMrush, you can conduct thorough backlink audits, monitor your link building progress, and identify authoritative websites for outreach campaigns. Its Link Building Tool streamlines the process of prospecting and contacting potential link partners, saving you time and effort in your outreach endeavours.

Pitchbox

Pitchbox is a specialized outreach platform designed to streamline the link building process. It offers features such as automated outreach, personalized email templates, and relationship management tools to facilitate effective communication with potential link prospects. With Pitchbox, you can track outreach progress, monitor responses, and nurture relationships with influencers and webmasters, ultimately enhancing your link building success rate.

BuzzStream

BuzzStream is another excellent tool for managing outreach campaigns and building relationships with influencers and website owners. It provides a centralized platform for organizing contacts, scheduling follow-ups, and tracking outreach performance. BuzzStream’s robust features enable you to personalize outreach emails, monitor social media engagement, and measure the impact of your link building efforts, ensuring maximum efficiency and effectiveness.

Conclusion

In the competitive realm of SEO, link building remains a cornerstone strategy for improving search engine visibility and driving organic traffic. By leveraging the power of these five established tools—Ahrefs, Moz Link Explorer, SEMrush, Pitchbox, and BuzzStream—you can streamline your link building efforts, identify valuable opportunities, and cultivate meaningful relationships with influencers and webmasters. With the right tools at your disposal, you can propel your website to new heights of success in the digital landscape.

How to Find Good Keywords to Improve Your SEO

Posted on | by Jennifer Spencer

With the changing landscape of online content, one of the most crucial aspects of boosting your visibility is mastering the art of keyword selection. Keywords are the bridge between your content and your audience, guiding search engines to connect your website with users seeking relevant information. But how do you find the right keywords to elevate your SEO? Here are some strategies you can implement into your work…

Understand Your Audience

Begin by thinking about your audience, what are they searching for? What are their pain points and interests? Conduct thorough research to grasp their demographics, preferences, and search behaviours. Tools like Google Analytics, social media insights, and surveys can provide invaluable insights into your audience’s psyche.

Brainstorm Seed Keywords

Start with a list of broad, general terms related to your niche or industry. These are your seed keywords. For instance, if you’re running a fitness blog, your seed keywords might include “exercise routines,” “healthy recipes,” or “weight loss tips.”

Utilise Keyword Research Tools

Leverage the power of keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to expand your list of keywords. These tools offer valuable data on search volume, competition, and related keywords. Look for long-tail keywords (phrases containing three or more words) as they often have less competition and can yield more targeted traffic.

Analyse Competitors

Spy on your competitors (in a completely ethical way, of course!) to uncover their keyword strategies. Identify which keywords they are ranking for and analyse the competitiveness of those keywords. Tools like SEMrush and SpyFu can provide detailed insights into your competitors’ keyword performance.

Focus on User Intent

It’s not just about finding keywords; it’s about understanding user intent behind those keywords. Are users looking for information, products, or solutions to their problems? Tailor your keyword selection to align with different types of user intent, such as informational (“how-to” guides), navigational (brand or website-specific searches), and transactional (purchase-oriented).

Evaluate Keyword Difficulty

Assess the difficulty of ranking for each keyword. While high-volume keywords might seem attractive, they often come with fierce competition. Strike a balance by targeting a mix of high-volume and low-competition keywords to maximize your chances of ranking well.

Long-Tail Keywords

Don’t underestimate the power of long-tail keywords. These specific phrases may have lower search volume individually, but collectively they can drive significant traffic to your site. Long-tail keywords also tend to have higher conversion rates as they cater to users with specific needs.

Stay Updated

SEO is an ever-evolving field, so it’s essential to stay updated with the latest trends and algorithm changes. Keep refining your keyword strategy based on new data, industry shifts, and emerging trends to maintain your competitive edge.

Monitor and Refine

Once you’ve implemented your chosen keywords, closely monitor their performance using analytics tools. Track changes in rankings, traffic, and conversion rates. Use guest posting to share your content and continuously refine your keyword strategy based on performance metrics and adjust your approach as needed.

Diversify Your Strategy

Don’t put all your eggs in one basket. Diversify your keyword strategy by targeting a mix of short-tail and long-tail keywords, as well as informational, navigational, and transactional queries. This diversified approach will help you reach a broader audience and improve your overall SEO performance.

In conclusion, finding good keywords is a fundamental aspect of SEO success. By understanding your audience, conducting thorough research, and staying agile in your approach, you can uncover high-quality keywords that drive targeted traffic to your website and propel you up the search engine rankings. So, roll up your sleeves, dive into keyword research, and watch your SEO efforts grow!

How to Write a Successful Guest Blog Post?

Posted on | by Jennifer Spencer

Guest blogging presents a great opportunity to showcase your expertise, reach new audiences, and establish valuable connections within your niche. However, crafting a successful guest blog post requires more than just putting words on paper. Here are some of the essential steps, we think are important to write a compelling guest post that captivates readers and leaves a lasting impression.

1. Understand the Audience and Blog

Before you start writing, take the time to research the target audience and the blog you’re contributing to. Familiarise yourself with the blog’s tone, style, and content preferences. Tailor your post to align with the interests and needs of the readers, ensuring that your content provides genuine value.

2. Brainstorm Unique and Relevant Topics

Generate a list of potential topics that resonate with both the audience and the theme of the host blog. Aim for topics that are timely, relevant, and offer a fresh perspective or unique insights. Consider addressing common pain points, sharing practical tips, or discussing emerging trends within your niche.

3. Craft a Compelling Introduction

Grab the reader’s attention from the outset with a compelling introduction that sets the stage for your post. Pose a question, share a surprising statistic, or tell a compelling story to draw readers in and entice them to continue reading.

4. Provide Value-Driven Content

Deliver on the promise of your introduction by providing valuable and actionable content throughout your post. Share your expertise, provide practical advice, and offer insights that readers can apply to their own lives or businesses. Use clear examples, case studies, and anecdotes to illustrate your points and make your content more engaging.

5. Structure Your Post Effectively

Organise your content into a clear and logical structure that makes it easy for readers to follow along. Use subheadings, bullet points, and numbered lists to break up large blocks of text and improve readability.

6. Incorporate Visual Elements

Enhance the visual appeal of your guest post by including relevant images, infographics, or videos. Visual elements not only break up the text and make the content more visually appealing but also help to reinforce key points and concepts.

7. Craft a Compelling Conclusion

Wrap up your guest post with a strong conclusion that reinforces the main takeaways and leaves a lasting impression on the reader. Summarise the key points covered in the post, offer a call to action, and invite readers to engage further by leaving comments, sharing the post, or exploring related content on the host blog.

8. Edit and Proofread

Before submitting your guest post, take the time to thoroughly edit and proofread your content. Check for grammar and spelling errors, ensure consistency in style and tone, and verify the accuracy of any facts or statistics. Consider asking a trusted friend or colleague to review your post for feedback before sending it off to the blog owner.

9. How to find the best sites

Finally, adhere to the submission guidelines provided by the host blog. Pay attention to formatting requirements, word count limits, and any specific instructions for including author bio, links, or images. Submit your guest post in the preferred format and within the specified deadline to increase your chances of acceptance.

Conclusion

Writing a successful guest blog post requires careful planning, research, and attention to detail. By following these steps and crafting high-quality content that resonates with the target audience, you can maximise the impact of your guest blogging efforts and establish yourself as a valuable contributor within your niche.

What Are Guest Posts?

Posted on | by Jennifer Spencer

With blogging and guest posts emerging as a valuable tool for content creators to expand their reach, enhance their authority, and build relationships within their niche community, what exactly are guest posts, and why are they important? Let’s take a look at the concept of guest posting, its benefits, and how you can effectively incorporate it into your blogging strategy.

What Are Guest Posts?

Guest posts, also known as guest blogging, refer to the practice of writing and publishing content on someone else’s blog or website. Essentially, it involves contributing an article or post to another blogger’s platform, typically with a mutual agreement or collaboration between the guest author and the host site.

The Benefits of Guest Posts

1. Expanded Reach and Exposure

By publishing content on other blogs, you can tap into a wider audience that may not be familiar with your own blog. This exposure can lead to increased traffic, new followers, and greater visibility for your brand or message.

2. Building Authority and Credibility

Guest posting allows you to showcase your expertise and knowledge within your niche. When you contribute high-quality content to reputable blogs, you enhance your credibility as an authority in your field, which can attract more followers and potential clients or customers.

3. Networking and Relationship Building

Collaborating with other bloggers through guest posting can create valuable relationships within your industry. Building connections with influencers and fellow bloggers can open doors to new opportunities, such as partnerships, collaborations, and guest posting invitations on their blogs.

4. SEO Benefits

Guest posting can also provide SEO benefits by generating backlinks to your own blog. When your guest posts include links back to your website, it can improve your site’s search engine rankings and drive organic traffic.

How to Get Started with Guest Posts

1. Identify Potential Host Blogs

Research blogs within your niche that accept guest posts and have an audience that aligns with your target demographic. Look for blogs with active engagement, a good reputation, and a history of publishing high-quality content.

2. Reach Out to Blog Owners

Once you’ve identified suitable host blogs, reach out to the blog owners or editors with a polite and professional email pitch. Introduce yourself, explain why you’re interested in contributing to their blog, and propose potential topics that would be a good fit for their audience.

3. Craft High-Quality Content

When writing your guest post, focus on delivering value to the host blog’s audience. Research the blog’s existing content to understand their tone, style, and preferred topics. Aim to provide unique insights, actionable advice, or thought-provoking ideas that will resonate with readers.

4. Follow the Guidelines

Every blog may have specific guidelines or requirements for guest submissions. Make sure to carefully review and follow these guidelines to increase your chances of acceptance. This may include formatting preferences, word count limits, and instructions for including bio and backlinks.

Conclusion

In summary, guest posts offer numerous benefits for bloggers seeking to expand their reach, enhance their authority, and forge meaningful connections within their niche community. By strategically incorporating guest posting into your blogging strategy and following best practices, you can leverage this powerful tool to grow your audience and achieve your blogging goals.

6 Ways to Help People See Your Content

Posted on | by Jennifer Spencer

With lots of changes in the digital world, ensuring that your content reaches your target audience is equally crucial. With the vast amount of information available online, getting your content noticed can be challenging. However, with the right strategies, you can increase the visibility of your content and attract more readers. Here are six effective ways to help people see your content:

Search Engine Optimisation (SEO)

Optimising your content for search engines (SEO) is essential for improving its visibility. Conduct keyword research to identify relevant terms and phrases that your target audience is searching for. Incorporate these keywords naturally into your content, including in titles, headings, meta descriptions, and throughout the body of the text. Additionally, focus on creating high-quality, informative content that addresses the needs and interests of your audience, as search engines prioritize content that provides value to users.

Promote on Social Media

Using the power of social media platforms to promote your content and reach a wider audience can be key. Share your articles, blog posts, videos, and other content across your social media channels, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Encourage your followers to engage with your content by liking, commenting, and sharing it with their networks. Consider using paid advertising options offered by social media platforms to target specific demographics and increase visibility further.

Collaborate with Influencers

Partnering with influencers in your niche can significantly boost the visibility of your content. Identify influencers who have a substantial following and whose values align with your brand. Reach out to them with collaboration proposals, such as guest blogging, co-hosting webinars, or participating in joint social media campaigns. By leveraging the influencer’s existing audience, you can expand your reach and attract new followers and readers to your content.

Guest Posting

Guest posting on reputable websites and blogs in your industry is an effective way to increase your content’s exposure and establish credibility. Research websites that accept guest posts and pitch them relevant topic ideas that align with their audience’s interests. When writing guest posts, focus on delivering valuable insights and actionable advice that demonstrate your expertise. Include a link back to your own website or blog to drive traffic and improve your site’s visibility.

Email Marketing

Build and nurture an email list of subscribers who are interested in your content and offerings. Send out regular newsletters containing links to your latest blog posts, articles, videos, or podcasts. Personalise your emails based on subscribers’ interests and preferences to increase engagement. Additionally, consider offering exclusive content or special promotions to incentivise subscribers to stay connected and share your content with others.

Optimise for Mobile Devices

With the increasing use of smartphones and tablets, optimising your content for mobile devices is essential for reaching a broader audience. Ensure that your website and content are mobile-friendly and responsive, providing a seamless user experience across all devices. Use responsive design principles, optimise loading times, and format your content for easy readability on smaller screens. By catering to mobile users, you can improve accessibility and make it easier for people to discover and consume your content on the go.

In conclusion, increasing the visibility of your content requires a strategic approach combining search engine optimisation, social media promotion, collaboration with influencers, guest blogging, email marketing, and mobile optimisation. By implementing these strategies effectively, you can attract more readers, expand your audience, and ultimately achieve your content marketing goals.

How to Get the Most Out of Your Guest Posts

Posted on | by Jennifer Spencer

Maximising the benefits of your guest posts involves strategic planning, effective communication, and building mutually beneficial relationships with host websites. Here are some tips to boost the impact of your guest posts:

Thorough Research

Understand your target audience of the website where you plan to submit your guest post. Tailor your content to match their interests, needs, and preferences to keep them engaged and returning to your content.

Choose Reputable Websites

Select websites that align with your niche or industry and priorities reputable guest post sites with a strong online presence and engaged audiences. Being mindful of how your chosen site is going to benefit your content will help find successful collaborations.

Build Relationships

Cultivate relationships with editors and site owners by engaging with their content and contribute valuable insights in the comments section on social media platforms. Engaging with your audience too can help build credibility and may encourage further collaborations in the future.

Follow Submission Guidelines

Adhere to the guest post guidelines provided by the host website, which will include things like word count, formatting, and other specific requirements. This will help the quality of your work, and look cohesive with the other content being published.

Craft High-Quality Content

Provide valuable and well-researched content. By making sure your post is well-written, error-free, and adds genuine value to the audience, it should be successful post.

Promote Your Guest Post

Share your guest post on your social media channels to expose this to other audiences, and drive traffic to your article. You can also tag the host website and use relevant hashtags to increase visibility. You could also repurpose your guest post into different formats (e.g., infographics, videos, podcasts) to reach a broader audience.

Track Performance

Monitor the performance of your guest posts through analytics. By tracking your metrics such as website traffic, engagement, and conversion rates will allow you to see what aspects of the guest post is working and where the performance could be improved.

Offer to Contribute Regularly

If the initial guest post is well-received, propose a regular contribution schedule. Establishing a consistent presence can help you build authority in your niche.

Provide Unique Insights

Offer unique perspectives or insights that set your guest posts apart. Aim to provide original information that readers can’t easily find elsewhere.

Remember that successful guest posting is a two-way street. By delivering valuable content and fostering positive relationships with host websites, you increase the likelihood of getting the most out of your guest posts.

How Can I Increase My Domain Authority?

Posted on | by Jennifer Spencer

Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages. While the exact algorithms used by search engines are proprietary, there are several strategies you can employ to potentially increase your Domain Authority:

Quality Content

Create high-quality, relevant, and valuable content that addresses the needs and interests of your target audience. Use content marketing techniques and regularly update your content to keep it fresh and relevant. Good content marketing answers your audiences’ questions and helps you build trust, develop relationships, and generate leads.

On-Page SEO

Optimise your on-page elements, including title tags, meta descriptions, header tags, and URL structure. Ensure that your content is easily readable and understandable by both users and search engines.

Link Building

Acquire high-quality backlinks from reputable websites in your industry. Focus on earning links naturally through the creation of shareable content and building relationships with other websites, like guest posts. Link to sites that have a good reputation to helps increase your Domain Authority effectively.

Internal Linking

Implement a strategic internal linking structure within your website. This helps search engines understand the hierarchy and importance of different pages on your site and spread incoming traffic.

Social Signals

While the direct impact of social signals on SEO is debated, having a strong social media presence can indirectly benefit your website by increasing visibility and potentially earning more backlinks.

Technical SEO

Address technical issues that may negatively impact your site’s performance, such as page speed, mobile responsiveness, and crawl errors. A well-optimized website provides a better user experience and can positively influence search rankings.

Domain Age and History

While you can’t control the age of your domain, it’s worth noting that older, established domains may have higher Domain Authority. Focus on building a positive history by consistently following best practices.

Remove Bad Links

Regularly audit your backlink profile and replace or remove low-quality or spammy links. Unnatural or harmful links can negatively impact your Domain Authority.

Promote User Engagement

Encourage user engagement on your website through comments, social shares, and other interactive features. A website that engages its audience may be seen as more valuable by search engines.

Improving Domain Authority is a gradual process, and results may not be immediate. It’s also important to note that while Domain Authority is a useful metric, it’s not the only factor that determines search engine rankings. Focus on providing value to your audience, and improvements in Domain Authority should follow over time.

Build A Future-Proof SEO Strategy

Posted on | by Jennifer Spencer

Building a future-proof SEO (Search Engine Optimisation) strategy involves staying ahead of the curve and adapting to the evolving landscape of search engines and user behaviour. Take a look at some of the key components we think will help with a future-proof SEO strategy:

Mobile Optimisation

Ensure your website is mobile-friendly. With lots of content shared on handheld devices, mobile-first indexing is a priority for search engines. To enhance customer experience, it is a good idea to optimise this for page speed on mobile devices.

User Experience (UX) and Core Web Vitals

Focus on providing a seamless and enjoyable user experience. Pay attention to Core Web Vitals, including page speed, loading times, and interactivity to help with usability.

Quality Content

Create high-quality, valuable, and relevant content that addresses your audience appropriately. Diversify content formats, including text, images, videos, and interactive elements are more interesting and interactive to the reader. See our other blog posts for tips on how to create good quality content.

Voice Search Optimisation

With voice search becoming more prevalent, optimise content for conversational and natural language to be more inclusive to all audiences. Identify and target long-tail keywords that mimic spoken queries.

Artificial Intelligence (AI) and Machine Learning (ML)

Leverage AI and ML for data analysis, personalisation, and content optimisation. Stay informed about search engine algorithm updates influenced by AI.

Technical SEO

Regularly audit and optimise your website’s technical aspects, including crawlability, indexation, and site structure.

Local SEO

Optimise your business for local search, including Google My Business optimisation. Encourage customer reviews and respond to them, as they influence local rankings.

Social Media Integration

Build a strong social media presence, as social signals may impact search rankings. Encourage social sharing of your content and use all different types that are now available. Different social media platforms attract different audiences, and this will improve the exposure to new industries.

Video SEO

Optimise videos for search engines by providing detailed descriptions, transcripts, and engaging thumbnails. Host videos on platforms like YouTube and embed them on your site to offer a different media to your audience.

Adaptability and Continuous Learning

Stay informed about industry trends and changes in search engine algorithms. Adapt your strategy based on user behaviour, technological advancements, and algorithm updates.

Inclusive SEO

Ensure your website is accessible to all users, including those with disabilities. This not only improves SEO but also enhances user experience for a broader audience.

Analytics and Data-driven Decisions

Utilise analytics tools like Google Analytics, to track the performance of your SEO efforts. Make data-driven decisions and adjust your strategy based on performance metrics.

International SEO

If applicable, optimise your website for international audiences. By considering language, regional differences, and localisation in your SEO strategy will help to be inclusive to all type of audience and increase the reach that you will bring to your website.

These tips are a great way to start to improving your SEO strategy, and some elements may take time but keeping a record of metrics will help to see what is working well for you!

How to Find Guest Post Platforms for You

Posted on | by Jennifer Spencer

Guest blogging remains to be a highly effective link-building technique and a great way to reach a wider audience, drive more traffic to your website and show your value as a thought leader in your niche.

However, the most important aspect about a guest post transaction is that it needs to be mutually beneficial to both the writer of the article and the owner of the site publishing the article. You should be providing as much value through either your content or the success of your site, that it is a good match.

Techniques to find guest post friendly sites

1. Define your purpose for guest posting

2. Decide on the right sized websites/blogs that will suit your content and blog

3. Create a list of websites that accept guest posts

4. Connect with similar websites/blogs on social media

5. Google your search terms to find guest blogging websites

6. Search for guest blogging websites in reverse

7. Use tools to help you find guest posting opportunities

Define your purpose for guest posting

With guest posting, finding the correct fit for your article can mean a couple of different things. Its best know exactly what you want to achieve from a guest post opportunity before you choose where to publish it.

Some of the options for this would be:

  • Some there suits the niche of your content perfectly
  • A site where you can achieve your goal or income, promotion or both
  • Somewhere that values your work

Decide on the right sized websites/blogs that will suit your content and blog

Be realistic in your choice of sites where you are wanting to post your article. If your content and link to your own website is much more developed then the site you are publishing on, the site probably will not have as much traffic as you would like to be generating. Likewise, if the site you wish to publish on is successful, you will need to keep in mind, that if these are paid guest posts the higher the traffic and DA, the higher the price.

Create a list of websites that accept guest posts

Start making a list of all the sites you find that have potential for your content. You can then keep the ones you do not act on immediately as reference to look back on and for potential collaborations at a later date.

Connect with similar websites/blogs on social media

Use social media as a helpful tool. Run a search on the actual social media platforms you use like:  ‘guest post’ to see what different options come up. It could lead to an alternate route to some useful sites you may not have already thought or heard of. It will also be a good tool to find the most recent current information about guest posts.

Google your search terms to find guest blogging websites

Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.

  • keyword “submit a guest post”
  • keyword “guest post”
  • keyword “guest post by”
  • keyword “accepting guest posts”
  • keyword “guest post guidelines”

Search for guest blogging websites in reverse

To successfully achieve reverse guest blogging and make it work for you. Here are some essential tips from Small Business Trends:

1. Figure out what you want out of a guest contributor. How often do you want them to contribute? Is there a particular subject you want discussed?

2. Make a list of all the authors you may want to feature. After you make a list, consider doing a few searches to find other writes who you aren’t familiar with.

3. Go out and try to connect with those authors and talk with them about this opportunity.

This process is not easy, so if it does not work out as planned, use the experience and find out who they are connected with and try to outreach with these too!

Using tools and skills to find

When you search for a website in your niche on Google you will get a vast array of options. However, not all these sites will be open for guest posts, so it’s best to narrow your search by including terms likely to be used by websites looking for guest posts plus your niche or topic. For example: Home Décor + “Guest Post”

Conclusion

The act of finding where you would like to publish your content will take time and errors, to learn what works best for you and your blog but by using some of these option above may help with focus on certain aspects!

What are the Benefits?

Posted on | by Jennifer Spencer

At AI Guest Posts, we believe that guest posts are a key tool and have many benefits that can help improve your marketing, across many different levels and here is how:

  • Improves brand awareness – Writing guest posts can expose your brand to new audiences and let more people know who you are and what you do.
  • Drives traffic – If guest posts are created often and completed successfully, they can be a valuable source of referral traffic for your website.
  • Builds links – Guest posting can be a great way to build links to your website so that you can improve search engine rankings.
  • Develops relationships – By branching out to different people can be a good way to start and progress good working relationships.
  • Builds presence – Guest posting gives you a way to share your expertise with your audience, which helps cement your authority within the industry.

How will this benefit my business?

All of these factors mentioned above will help your business progress in the right direction, but the question is why are all of these important? Exposure, traffic, desired audiences and industry presence will validify your business and grow your online presence. The more exposure you have, the larger the audience you will reach. When customers have recognised you online, they will feel comfortable using the brand and choose you over competitors. With many businesses based solely online and more people shopping online, the competition is greater than ever. Being able to stand out against your competitors through search engines and marketing is what is going to bring you success!

Most people who work within the SEO (search engine optimisation) industry will know of or heard of the ranking process and the ‘algorithm’ in how it works. Different algorithms can include number of pages, views, clicks, comments, likes, shares. With new advancements happening every day, Google’s method to rank these if very efficient and it creates decision on the content and usefulness of the page using hundreds of factors included in the algorithm.

Through the help of guest posts, building your brand awareness and driving traffic will improve your SEO and boost your above all of your competitors. It will also help with any email marketing, or social media campaigns that your are working on.

In the next edition of the Ultimate Guide to Guest Posting, we will be sharing the process of uploading your content to AI Guest posts, and how to get your article looking great!