Tag: Guest blogger

The Most Viewed Guest Posts of 2022

Posted on | by Jennifer Spencer

Being the end of the year, we wanted to look at which articles across all of our 12 brands are bringing the most interest to our readers and if there are any common themes between them. So, we have put together our top 5 most viewed articles along with their amount of pageviews and why we think these are the most viewed!

To read any of the articles, simply click on the image for each one and it will take you through to the content!

5. GHP – 11 Benefits of Taking Vitamins

This articles comes in as 5th place and has reached at total of 51,262 pageviews since 1st January 2022.

4. LUXlife – Top 10: Sustainable Cities Around The World

In at 4th place is this article on sustainable cities around the world, has gain a total of 51,558 pageviews this year.

3. GHP – Revealed: The Travel Hotspots That Could Be Damaging to Your Health

With a large focus on health, this GHP article has reached a total number 52,022 pageviews since the start of the year.

2. LUXlife – The Top 7 Most Luxurious Hotels in the World

Coming in as the second most view article, this piece on the most luxurious hotels in the world, has reached 84,006 pageviews!

1. GHP – 10 Reasons It’s So Important to Stay Healthy

Here, in top position, is an article focused on why and how is it important to stay health and this has reached a large 130,024 pageviews since January 2023.

By looking at our top 5 articles, and seeing why they have been so popular with our audience is interesting. Are there are some similarities between them and things we could take forward to use within our own guest post articles?… From these top 5 articles, it seems that listicles are a good technique to help boost pageviews and bring in traffic.

Creating a listicle is known for being effective for readers as listing content allows our brains to digest information and make it easier to read. So, if our audience are seeing these types of pieces and are looking for quick information, they are clearly choosing these over a passage of text that may take longer to read or requires more concentration.

Choosing the right brand for your content also seems very important. All of these articles are very true to the brand guidelines they are published on. There is no point in publishing your content on a site which has no relevance to your content as it will not grab the audiences attention how you intend it to!

It is important to give your content some time to develop and create a strong online presence and backlinks. Some of these articles have been published for a number of years, and are now gaining traction and achieving the results they would like!

These are all easy things that you can implement within your own guest post journey and if you have some content you would like to publish, upload it now via our platform – www.aiguestposts.com

How to Make the Most Out of Blogger Outreach

Posted on | by Jennifer Spencer

If done effectively blogger outreach can really elevate your business and help towards growing your exposure to new audiences. Blogger outreach is a cost-effective marketing technique that can help gain exposure with a more focused approach.

In terms of a strategy, it is good to help build relationships and bring several industries together. Not only this but it can also be a great way to include aspects of SEO and content marketing to your overall business strategy. Bloggers who share their interest in your business will then also help promote your service to the right audience. These types of bloggers have a dedicated audience who are trusted by their readers and alongside different promotions, will enforce your business to success.

Types of Blogger Outreach

There are many ways you can implement this into your work, take a look at our favourites below:

Guest posting – there are many platforms now that make it easy to publish your article on someone else’s website. This allows you to gain exposure to their exciting audience. You should research this before hand to make sure that you are showcasing to the right industry where your content will be effective. Take a look at AI Guest Posts, which has 12 established brand websites for you to choose from, making it easy to find somewhere relevant to your content.

Giveaways – giveaways are another key type of blogger outreach strategy, which work really well as these are beneficial for both the brand involved and the blogger. An example of this would be where the brands provide products and the bloggers to host competitions and engage with people who would like the free product. This can be done over social media campaigns, YouTube, blogs etc. This helps greatly towards brand awareness and exposure!

Creating Blogger Outreach

When looking to start this journey, there are some points you should research and consider to tailor your own business. This includes:

  • Outlining your goal
  • Define your criteria
  • Create appropriate targets
  • Know your audience
  • Identify you USP and structure your approach
  • Collect your outreach data of where you are going to publish and reach out to them
  • Analyse your results
  • Optimise your strategy to work

Blogger outreach best practices

With blogger outreach, this is a budget conscious approach to marketing but can sometimes be difficult to implement. Here are some of our tips to make sure you cover all basis:

Make sure you choose bloggers/post in the relevant niche – blogger outreach is only worthy if you choose relevant niches to your industry. If you do not select a relevant niche, it could have the opposite affect to your business, and bring in less or negative traffic.

Create a good pitch – writing a well-crafted email that grabs the attention above hundreds of other emails that go into the blogger’s inbox. Keep it concise and straight to the point as to what you are looking for and this will give a higher chance of them starting a conversation about what you are looking for.

Building a rapport – creating a strong relationship with a blogger or an influencer can directly boost your traffic. Creating a trustworthy relationship will enhance your blogging so it is a good idea to be clear about what you are wanting to achieve from the beginning.

Conclusion

Blogger outreach is important for every business, no matter the age or size. If blogger outreach is not something you have used within your marketing yet, it is highly recommended. It can bring many rewards and success for your brand and boost sales! By sticking to some of the point above will enable to you make the most out of it.

Brand Awareness in Marketing

Posted on | by Jennifer Spencer

Brand awareness is the recognition of a brand or business by its name, logo, or any other defining features. Being able to recognise a brand or business by these features boosts a brand above its competitiors. Brand awareness can be considered the first step of the customer journey, if customers are aware of your brand or products, they are more likely to buy into them.

By elevating your brand awareness, it can enable you to learn different ways to grow your business and its success. There are 3 things you ideally want your customer to know or recognise:

  • Your brand name
  • The products or services you are offering
  • The attribute that puts you above your competitors

To create your brand awareness campaign and achieve these three points, you need to be giving informed and consistent communication to your customers. Firstly, you need to know what kind of awareness your brand already has before you can start work on improving it. Are you a brand-new business? Or have been around a little while and have some kind of following (even if it is small)?

To give you an indication of this you can look at things like your social media accounts and any way that you communicate to your customers: –

  • Your mailing list — how many people have signed up to receive communications from you
  • Your social media — how many people follow you on social networks like Facebook and Instagram
  • Social listening — how many people are talking about your brand online
  • Your website hits — how many unique visitors you get to your site each month
  • Your search data — how many people search for your brand name in Google and other search engines.

These are all measurable aspects so it doesn’t matter where you are starting from, once you have improved your brand awareness, you will be able to see the results in these figures. On your brand awareness journey, assess your starting point and think about the following methods and how you can implement these into your business, if you don’t already:

  1. Use guest posting sites to spread your content – guest posting is the process of writing and pitching blog posts for another publication. You can publish your content on someone’s blog and add links back to your brand. There are many sites out there that will host your content, so it is best to make a note of which platforms specialise in which industries and have the audiences that you are looking for. Sites like Neil Patel, AI Guest Posts and My Blog Guest have great sites to begin your guest posting.
  2. Look at your social media presence – make sure you are maximising content on your social media for the following you already have. Are you making the most of these followers? It is important to post good, shareable content with good graphics. If you post incentives for them to tag a friend or share to their stories – this is an organic way of increasing your brand awareness.
  3. Develop a voice for your brand – whatever angle you are going to resonate whether it be, funny, emotional, smart, or sentimental, it is imperative that your stick to a particular style for your customers to trust in the brand.
  4. Start a podcast – podcasts are a great type of marketing and are now very popular. They can give great insight into a brand and allows the customer to see what they are buying into. The more value you can add to their lives, no matter what channel, the more likely they are to invest time and money with your brand.
  5. Take part in brand partnerships – collaborating with other brands can be a great way to introduce yourself to a new audience and if you have the same values as the other company, their customers are sure to be interested in you too! This is beneficial for both parties and builds trust with both customer bases.
  6. Give something away for free – entice your audience in by engaging with a competition. This could be encouraging them to share your website or post with friends, or even a freebie for someone. Bringing in the communication and interest of customers, will bring in more interest than the price of giving 1 product or service for free. 

By investing time in your brand awareness, you will create an established brand that will meet the needs of your customers and more importantly keep them interested. By doing it in stages makes it a  simple process to achieving a great brand, and remember you don’t have to do it alone – make it easier and more effective by using tools like AI Guest Posts, social media analytics, podcasts and collaborations with other brands!