Top 6 Black Friday Marketing Strategies

With Black Friday almost upon us, we have put together some tips of how you can get ahead with your socials and email marketing in the weeks running up to Black Friday! Take a look below at how you can put these tips into practice and really make Black Friday promotions work for you:

Social media

With online shopping becoming evermore popular, why not keep your marketing online too and make it easier for your audience. There are so many methods of how to approach Black Friday, but it is choosing the right ones for you and your business that matters. Here are some of our favourites:

Hashtags – Use different hashtags to what you would usually use in your posts to black on the Black Friday audience. There are many different types of shopper, and your usual audience may not necessarily hunt for sales and discount but Black Friday will bring along a range of new customers for you, so tap into this where you can.

Creating time restrictions – By creating a time frame and a little urgency around the discount will encourage your customer to buy quicker. As the Black Friday is only for a day, many shops have already increased this to the weekend, and some have extended it further to monopolise on the event and draw in the customers quicker and for longer. A way to do this could be to add mystery to your offers, like ‘coming soon’. You can potentially give them a preview of what is going to be available so they will know not to miss out, and will remember to come back and buy.

Optimise your socials – With the deals coming up, be sure to use social media to your advantage. Make sure you are dropping constant reminders for your followers about the upcoming deals and that your main products are taking centre stage. Posting regularly will help it stick in your followers minds, and they will be more inclined to buy when the deal is on. You can make your posts varied and include things like your polls, blog posts, and tips will also bring people into your socials.

Email Marketing

A couple of weeks before the Black Friday event, start an email marketing campaign to entice your customers. You will need to give them something that they have not been offered before, like a ‘huge discount’ or ‘your biggest deal yet’. You can do things like:

Online Promo Codes – send out a promotional discount code at the appropriate time. You need to be ahead of the crowds to make sure they are seeing your code first, but alternatively, not too early that they forget to use it. Make sure it is something that they will not be able to resist and will fled to your website, whether that’s ‘Buy one product and receive a free item’, or ‘percentage discount if you spend X amount’, etc. etc….

Incentive for loyal customers – This is a time to recognise your regular customers by offering them an extra kind of incentive. It is a great time to do this while there are already offers on but then they will also feel appreciated and be more likely to carry on buying your products, particularly if you follow up with them afterwards too!

These are simple tips you can add into your marketing that will really elevate your Black Friday experience and grow the exposure of your business.

The Benefits of Regular Article Creation

Article creation is the process of how articles are started, titled, written and developed, and is a key component to any content marketing. Planning an article before it is written helps decide whether the content you are about to write is going to be beneficial to your readers. It needs to be relevant to its audience and grab their attention from the masses of other sources now online. Article creation gives you the opportunity to attract new customers seeking information on a particular topic relating to your work or business, or alternatively help you know how to reach out to those new customers.

All successful marketing strategies include good content marketing which is reflected in their article creation. By doing this regularly enables you to connect with exactly what your readers are looking for at every stage in the engagement process. If you can capture their attention throughout, it will build a strong relationship between you and your audience, and they will trust your content or business above your competitors.

The great thing about article creation is that whatever you put into it, you should get out. If you have taken the right steps in your planning this will show in your results. By regularly creating content you are ensuring that you are staying ahead of any competitors, but the main online benefits of doing this are ultimately to:

  • Both attract new audiences and maintain your current reach
  • Increase traffic to your website
  • Improve SEO and your website rankings
  • Learn more about the type of content you are providing and develop your work

To achieve the above benefits, try to keep in mind your target audience whilst working on each aspect of your marketing. As we know, marketing is not just about written articles, it can be across social media, website advertising, paid posts and much more. These types of platforms are continually growing to be successful with the amount of people who use social media that is only makes sense to spread the marketing across these areas too. When doing your content marketing is it equally important to include Regular article creation on these platforms too. It is all about being seen on social media so scheduling good content ready to post on a regular basis is a good step to keep your audience engaged.

Whilst writing across this range of media, try and use specific keywords in each article to keep your targeted topics similar. In turn this will improve your SEO and maximise your exposure in organic search results. This content you put out to your audience could be the first stage of them buying into your product. It is a good ideal to monitor these keywords and trial them for an amount of time before replacing them with some other keywords and seeing which is most effective with your audience.

If you are struggling with this aspect there are many useful online tools that can assist you in everything from your article creation to complete marketing strategy. Sites like SEMrush have many useful templates and tools to get all of your ideas together and help with article creation.

Why Guest Posting Should Be a Part of Your PR Strategy?

There are many different PR processes that can help you monitor and oversee simple communications, but it doesn’t need to be made difficult. If you plan and maintain the basic idea that PR is about keeping a healthy relationship between the clients and the business they are involved with, then it should run smoothly. The main aim being to a hold a mutually beneficial relationship, opening business opportunities to each other.

Social media communications are now a huge topic to include in your PR strategy, and using socials correctly can promote a business’s reputation. Gaining positive outreaching via social media is an easy result but how far can this be pushed? According to ‘Digital Marketing Institute’ there are now 4.2 billion people across the globe who use social media. So, companies are of course delving into all aspects of social media to see how this communication can be pushed further and reach this potentially vast audience. There is a lot to think about, like how social media strongly connects with certain industries and markets, to how many people can be reached and to what countries around the world? The potential is clearly huge!

There are now many tactics across social media to generate interest and keep the communication piece going. Connecting with competitors, clients and subscribers is a good method to build your network. However, another way to do this is by collaborating with social media influencers. Many of these influencers tend to have a massive following and are not called influencers for no reason. Consumers are now more influenced to buy a product if it’s recommended or used by a popular social media influencer, making for a great way to market your product.

But of course, it is not always easy to gain the following of a celebrity and create this relationship. Other ways to push this communication and connection to an audience is guest posting. This is an effective way you can reach varied new audiences that you would not normally connect with. Guest posting is also a two-way collaboration aiding both parties to create strong backlinks and to generate more traffic to their website, but also your content. The website you choose to house your content should be relevant to your work, business or audience to ensure you gain the most effective results. By choosing a trustworthy platform to upload your content, you can research their audience and statistics to make sure your guest posting will be reaching your desired audience. Find the right platform to collaborate with isn’t too difficult with sites like Ai Guest Posts who provide a platform with the choice of 12 brands to choose from so you are sure to find a suitable website for your content.

Social media communication is just one tiny section of what you can include in your PR strategy, but with 4.2 billion people all having access to social media, it seems like a pretty good place to start. Start making those social media connections and uploading your guest posts and watch your web traffic rise!